2020
9
Germany Processed Meat Market Report 2020
2020-03-31T18:01:54+01:00
REPC30FA82F_ED46_4D94_9E81_38D143B31BF2
2195
32906
[{"name":"Meat and Fish","url":"https:\/\/store.mintel.com\/industries\/food\/meat-fish"}]
Report
en_GB
Consumer awareness of processed meat's health and environmental impacts will lead them to a focus on eating less, but higher quality meats. Heidi Lanschützer, Food & Drink Analyst, Germany…

Germany Processed Meat Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Processed Meat – Germany market including the behaviours, preferences and habits of the consumer.

Growth in ethical and environmental motivations for eating less meat and more plant-based products instead has placed immense pressure on the processed meat industry. Ramping up sustainability commitments and engaging in proactive communications about environmentally friendly credentials will be vital for the future of the market.

Quickly Understand

  • How to innovate around flavours and textures to meet consumers’ demands?
  • What are the behaviours related to buying and eating processed meat?
  • What meat products do German consumers want?
  • How can you amp up animal welfare credentials and communicate them more tangibly?
  • How to embrace regional and local provenance and be vocal about it?
  • What factors do German consumers check when buying processed meat?

Covered in this report

Brands mentioned: Aldi Nord, Aldi Süd, Bell AG, Black Premium, Börner Eisenacher, Franz Wiltmann GmbH & Co. KG, Grillmeister, Herta, H. & E. Reinert Westfälische Privat-Fleischerei GmbH, Juffinger Bio-Metzgerei, Landjunker, Lidl, Lyttos, Meine Metzgerei, Nestlé S.A., Ökoland, Penny, Ponnath Die Meistermetzger GmbH, Rügenwalder Mühle Carl Müller GmbH & Co. KG, Sainsbury’s, Suffolk Salami Co, Tesco, Tzimas Meat, Villani, Vitasia, Waitrose, Westfälische Fleischwarenfabrik Stockmeyer GmbH, Willi’s Bio Fleischerei, Zur Mühlen ApS & Co. KG, etc.

Products covered: The Report covers chilled, frozen and shelf-stable packaged processed meat and poultry and products with a predominant meat content that have been further processed in some way. It includes smoked and salted meat but not plain or just portioned products.

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The appearance of a third zoonotic coronavirus could see a rise in concerns over meat safety, possibly accelerating the ongoing meat reduction trend.
Heidi Lanschützer
Associate Director – Food and Drink

Table of Contents

  1. Executive Summary

    • Note on COVID-19
    • Market context
    • Graph 1: reasons for limiting/reducing meat consumption, November 2019
    • Graph 2: consumers who have replaced processed meat with vegetarian meat substitutes, by age, November 2019
    • Mintel predicts
    • What consumers want and why
    • Graph 3: agreement with select attitudes towards processed meat products, November 2019
    • Graph 4: interest in processed meat products with added health benefits, by age, November 2019
    • Opportunities
    • The competitive landscape
  2. market drivers

    • Graph 5: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", 3 March-16 March 2020
    • Graph 6: "To what extent are you worried about how the outbreak might affect your lifestyle?", 3 March-16 March 2020
    • Graph 7: Frequency of limiting one's meat intake
    • Graph 8: pig slaughter prices for pigs of grades S + E*, 2017-Q1 2020
    • Graph 9: Population, by age group, 2014, 2019 and 2024
  3. What consumers want, and why

    • Types of processed meat eaten
    • Graph 10: types of cooked/ready-to-eat processed meat products eaten in the last 3 months, November 2019
    • Graph 11: types of processed meat products eaten in the last three months, cooked from raw, November 2019
    • Graph 12: repertoire of types of processed meat eaten, by age groups, November 2019
    • Factors people check when buying processed meat
    • Graph 13: factors people check when buying processed meat products, November 2019
    • Graph 14: "its worth paying more for meat products offering detailed information about where the meat comes from", by age, November 2019
    • Behaviours related to buying and eating processed meat
    • Graph 15: behaviours related to buying and eating processed meat products, November 2019
    • Graph 16: reasons for limiting/reducing the amount of processed meat eaten over the last 12 months, by age, November 2019
    • Interest in different product features of processed meat
    • Graph 17: interest in buying different processed meat products, November 2019
    • Graph 18: consumers who look for new foods/flavours to try all/most of the time, by age
    • Attitudes towards processed meat
    • Graph 19: attitudes towards processed meat products, November 2019
    • Graph 20: frequency of choosing easy (ie quick to prepare) food
  4. Launch activity and innovation

    • Graph 21: processed meat & poultry launches, by brands vs private label, 2015-19
    • Graph 22: processed meat & poultry launches, by top 10 ultimate companies, 2015 vs 2019
    • Graph 23: processed meat & poultry launches, by selected claim categories, 2015-19
    • Graph 24: processed meat & poultry launches, by selected 'natural' claims, 2015-19
  5. Market share

    • Retail market share of processed meat & poultry, by value, 2017-19
    • Retail market share of processed meat & poultry, by volume, 2017-19
  6. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast
    • Germany: retail sales of processed meat/poultry, by value, 2014-24
    • Germany: retail sales of processed meat/poultry, by volume, 2014-24
    • Germany: retail sales of processed meat/poultry, by value, best- and worst-case forecast, 2019-24
    • Germany: retail sales of processed meat/poultry, by volume, best- and worst-case forecast, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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