Due to ongoing cost-of-living pressures, 64% of 16-34 year old female consumers – typically a highly engaged demographic – are visiting salons less often than they used to.
"With consumers booking fewer treatments, owning the time between appointments through advanced diagnostics and the human touch can help stabilise salon revenues."
Silke Lambers, Senior Analyst - Beauty and Personal Care
Due to ongoing cost-of-living pressures, 64% of 16-34 year old female consumers – typically a highly engaged demographic – are visiting salons less often than they used to. Many are shifting towards fewer but higher-value appointments, amplifying spend per visit and spotlighting new loyalty dynamics.
Loyalty depends on measurable results and emotional connections. Salons are responding by integrating wellness-led memberships, sophisticated diagnostics and shareable experiences. Price sensitivity and rising scrutiny around transparency are intensifying churn risk for salons that don’t clearly communicate value and costs upfront.
The biggest opportunity lies in developing hybrid, diagnostic-led service ecosystems that extend maintenance into the home. The greatest threat comes from a pragmatic DIY confidence, with 34% believing that at-home treatments can match salon results, potentially eroding in-salon visits for service providers that fail to deliver visible, sustained value.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
