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"With consumers booking fewer treatments, owning the time between appointments through advanced diagnostics and the human touch can help stabilise salon revenues."
Silke Lambers, Senior Analyst - Beauty and Personal Care
Due to ongoing cost-of-living pressures, 64% of 16-34 year old female consumers – typically a highly engaged demographic – are visiting salons less often than they used to. Many are shifting towards fewer but higher-value appointments, amplifying spend per visit and spotlighting new loyalty dynamics.
Loyalty depends on measurable results and emotional connections. Salons are responding by integrating wellness-led memberships, sophisticated diagnostics and shareable experiences. Price sensitivity and rising scrutiny around transparency are intensifying churn risk for salons that don’t clearly communicate value and costs upfront.
The biggest opportunity lies in developing hybrid, diagnostic-led service ecosystems that extend maintenance into the home. The greatest threat comes from a pragmatic DIY confidence, with 34% believing that at-home treatments can match salon results, potentially eroding in-salon visits for service providers that fail to deliver visible, sustained value.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
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Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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