Germany Attitudes towards Professional Beauty Services Market Report 2020
The COVID-19 crisis looms over the professional services industry. Salons should prepared for post-lockdown with inclusive, accessible services.Heidi Lanschützer, Associate Director Germany…

Germany Attitudes towards Professional Beauty Services Market Report 2020

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Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Attitudes Towards Professional Beauty Services – 2020 market including the behaviours, preferences and habits of the consumer.

Providers must bring services directly to consumers as high service price stops Germans from seeking out treatments. Retailers will have the greatest impact on increasing the accessibility to professional services.

Quickly Understand

  • How to explore combination treatments in physical and emotional wellbeing?
  • How can your brand increase the accessibility to professional services?
  • How to embrace the body positivity movement within the German market?
  • What types of professional hair services are Germans using?
  • What is the usage of Beauty treatments experienced in a spa or salon?
  • What are the treatment locations visited by Germans?

Covered in this report

Brands mentioned: Aveda Experience Center, Barber House, Beauty Booking, Beauty Bus, Beauty Carousel, Botanēa, Dandy Shop, D. Machts Group, Douglas Pro Store, Evo, KaDeWe, Kerasilk, Khadi Flagship & Experience Store, KMS, La Biosthétique, La Roche-Posay, L’Oreal Professionnel, LuxFox, Nature Pro, Pony Club, Pure Princess Salon, Rituals, Schwarzkopf, Sebamed, Susanne Kaufmann, Treatwell, Treat Beauty Loft, Trend Design, Wahanda, Vabali, 215, etc.

Expert analysis from a specialist in the field

Written by Gwen Osserman, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 crisis looms over the professional services industry. Salons should be prepared for post-lockdown with inclusive, accessible services.
Gwen Osserman
Analyst – Beauty and Personal Care

Table of Contents

  1. Executive summary

    • Note on COVID-19
    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: top three professional hair services used, September 2019
    • Graph 2: factors for purchasing products seen at the salon/barber
    • Graph 3: agreement with attitudes towards professional beauty/grooming services, September 2019
    • Opportunities
  2. market drivers

    • Graph 4: worry about exposure to COVID-19, 3 March-16 March 2020 – NET worried
    • Graph 5: worry about impact of COVID-19 outbreak on lifestyle, 3 March-16 March 2020 – NET worried
    • Graph 6: real wage growth – inflation vs disposable income, 2015-19
  3. What consumers want, and why

    • Types of professional hair services
    • Graph 7: usage of professional hair services, September 2019
    • Graph 8: female usage of professional hair services by age group, NET, September 2019
    • Graph 9: male usage of select professional hair services by age group, September 2019
    • Purchase of salon/barber products
    • Graph 10: purchase of products seen at salon/barber, by gender, September 2019
    • Graph 11: factors for purchasing salon/barber products, September 2019
    • Beauty/grooming treatments experienced in spa/salon
    • Graph 12: beauty/grooming treatments experienced in spa/salon, September 2019
    • Treatment locations visited
    • Graph 13: locations visited for beauty/grooming treatments, September 2019
    • Graph 14: treatment locations visited by men, September 2019
    • Attitudes towards spa/salon beauty/grooming treatments
    • Graph 15: attitudes towards beauty/grooming treatments, September 2019
  4. Salon and treatment innovation

    • Hair salon
    • Beauty/grooming services
  5. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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