Christmas 2025 is marked by cautious optimism, as Germans seek value, mood-boosting experiences and trusted digital guidance, with opportunities for targeted premiumisation and seamless discovery.Armando Falcao, Associate Director - Retail…
Germany
Retail
simple
Germany Prospects for Christmas: 2025
Christmas 2025 is marked by cautious optimism, as Germans seek value, mood-boosting experiences and trusted digital guidance, with opportunities for targeted premiumisation and seamless discovery.Armando Falcao, Associate Director - Retail ReportsMarket DefinitionsFor the purposes of this Report, Mintel has used the following definitions:This Report examines the evolution of German retail sales during the Christmas period, according to the definition provided by the German Trade Association (HDE).This includes all retail sales reported in Germany between November and December each year.
Christmas 2025 is marked by cautious optimism, as Germans seek value, mood-boosting experiences and trusted digital guidance, with opportunities for targeted premiumisation and seamless discovery.
Armando Falcao, Associate Director – Retail Reports
Market Definitions
For the purposes of this Report, Mintel has used the following definitions:
This Report examines the evolution of German retail sales during the Christmas period, according to the definition provided by the German Trade Association (HDE).
This includes all retail sales reported in Germany between November and December each year. The Report also examines the split of Christmas retail sales by channel, into online and in-store retail sales.
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