This Market Dynamics report features market data extracted from Mintel’s Germany Ready Meals Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the Germany meals market. The full report is available to purchase here.
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CONSUMER
- Usage of ready meals and meal kits
- …and are turning into weekly essentials
- Graph 1: typical frequency of ready meal usage, by segment, 2025
- 16-34s drive demand, but over-55s stay disengaged
- Reasons for consuming ready meals/meal kits
- Ready meals as time and effort savers
- Graph 2: reasons for eating ready meals, 2025
- Attributes associated with meals, ready meals and meal kits
- Ready meals come with company
- Simplify nutrition with smaller and smarter portions
- Attitudes and behaviours
- Textural messaging can appease demand for freshness
- Variety is the spice of life
- Graph 3: portion-size-related attitudes towards ready meals, 2025
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INNOVATION
- Convenience claims not ubiquitous
- Graph 4: convenience-related claims in ready meals, 2020-25
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MARKET
- Market drivers
- Consumers have yet to feel the impact of inflation relief
- Graph 5: key economic data, 2021-25
- Political unrest inspires Germans to embrace simple pleasures
- Spotlight on processing concerns
- AI will reshape home cooking and healthy eating
- Convenience is key for solo-living Germans
- Market size, segmentation and forecast
- Value sales surge as volumes hold steady
- Graph 6: value market size for ready meals (excl pizza), 2019-24
- Graph 7: volume market size for ready meals (excl pizza), 2019-24
- Frozen foods soar ahead
- Frozen meals lead the pack in terms of value sales growth
- Graph 8: retail value sales for ready meals, by segment, 2023-24
- Graph 9: retail volume sales for ready meals, by segment, 2023-24
- Value sales will continue on a steady upward trajectory…
- Graph 10: retail value sales of ready meals, 2019-30
- …while volume sales are forecasted to show more-moderate growth
- Graph 11: retail volume sales of ready meals, 2019-30
- Market share
- Frosta solidifies its market leadership
- Graph 12: company value shares in ready meals, 2023-24
- Graph 13: company volume shares in ready meals, 2023-24
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APPENDIX
- Report scope and definitions
- Market definition
- Abbreviations
- Methodology – consumer research
- Consumer research methodology
- A note on language
- Correspondence analysis methodology
- Methodology – market size and forecast
- Forecast methodology
- Forecast methodology – fan chart
- Market size – value
- Market size – volume
- Market forecast and prediction intervals – value
- Market forecast and prediction intervals – volume
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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