Germany Ready Meals Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Ready Meals Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, ready meals market trends, and consumer behaviours affecting your industry. Get a 360° view of the ready meals market Germany including market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed ready meals market outlook, including market drivers and expert insights.
• Consumer Attitudes: Buying and usage frequency, as well as usage occasions.
• Value indicators in ready meals and traits consumers are looking for in ready to eat meals/kits.
• How your business can tap into opportunities to increase your share in the ready meals market Germany.

An Overview of the Ready Meals Market Germany

A modest decline in volume sales in 2023 gives way to increased uptake in 2024 as financial confidence returns. According to Mintel’s ready meals market research, sales will be boosted by the returning on–the-go use of ready meals for weekday lunches.

However, growth may be slowed initially by the BMEL’s 2025 healthy eating goals and increased impetus around reducing SUPs.

Ready Meals Germany: What Consumers Want and Why

• Inflation & the Ready Meals Market Germany: German consumers have felt the effects of high food prices, causing 38% to cut back on non-essentials and opting for storable varieties, such as frozen or ambient meals, or picking up more cooking from scratch. Nevertheless, the ready meals market has shown its staying power. New innovation around delivery, packaging, and customisation comes at the right time for the category in 2023.
• Ready Meals Market Trends: Convenience remains a core concern for consumers with 84% of Germans using ready meals or meal kits. Compared to 2021, regular uptake of ready meals has increased, further indicating that convenience trumps health for many German consumers.

Ready Meals Market Opportunities

• As Germans return to commuter lifestyles, on-the-go meals are a key opportunity. Mintel experts have observed driving demand for niche launches in ready meals Germany, for example, meals for specialised diets, fitness, and family dinners.
• Customisation is likely to become a core opportunity in the next five years, as 50% of users are interested in mix-and-match meals.

To learn how to connect with your audience, purchase our Ready Meals Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Huel, Yfood, Uber Eats, Lieferando, DoorDash, HelloFresh, EatHappy, GoodBank, Frosta, Scratch Meals, Bofrost, Tyson, Culinea, The GB Foods, Nomad Foods, Zwanenberg Food Group, REWE, Skyell, TikTok, YouTube, Kaufland, Every Foods, Itsu, Condeli, and many more.

Products: Ready meals (including frozen and chilled), meal kits, and more.

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Expert Insights on the Ready Meals Market Germany

This report, written by Adam Millward, Research Analyst, delivers in-depth commentary and analysis to highlight ready meals market trends in Germany and add expert context to the numbers.

For busy consumers, ready meals and meal kits offer crucial speed and comfort. However, brands face competition from adjacent categories in the battle for utmost convenience.

Adam Millward
Research Analyst – Mintel