2023
9
Germany Ready Meals Market Report 2023
2023-10-26T15:02:08+01:00
REP9C928222_3F3F_4D95_BA19_1C8135BC3352
2995
167616
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Report
en_GB
For busy consumers, ready meals and meal kits offer crucial speed and comfort. However, brands face competition from adjacent categories in the battle for utmost convenience. Adam Millward -…

Germany Ready Meals Market Report 2023

$ 2,995 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s Ready Meals Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, ready meals market trends, and consumer behaviours affecting your industry. Get a 360° view of the ready meals market Germany including market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed ready meals market outlook, including market drivers and expert insights.
  • Consumer Attitudes: Buying and usage frequency, as well as usage occasions.
  • Value indicators in ready meals and traits consumers are looking for in ready to eat meals/kits.
  • How your business can tap into opportunities to increase your share in the ready meals market Germany.

An Overview of the Ready Meals Market Germany

A modest decline in volume sales in 2023 gives way to increased uptake in 2024 as financial confidence returns. According to Mintel’s ready meals market research, sales will be boosted by the returning on–the-go use of ready meals for weekday lunches.

However, growth may be slowed initially by the BMEL’s 2025 healthy eating goals and increased impetus around reducing SUPs.

Ready Meals Germany: What Consumers Want and Why

  • Inflation & the Ready Meals Market Germany: German consumers have felt the effects of high food prices, causing 38% to cut back on non-essentials and opting for storable varieties, such as frozen or ambient meals, or picking up more cooking from scratch. Nevertheless, the ready meals market has shown its staying power. New innovation around delivery, packaging, and customisation comes at the right time for the category in 2023.
  • Ready Meals Market Trends: Convenience remains a core concern for consumers with 84% of Germans using ready meals or meal kits. Compared to 2021, regular uptake of ready meals has increased, further indicating that convenience trumps health for many German consumers.

Ready Meals Market Opportunities

  • As Germans return to commuter lifestyles, on-the-go meals are a key opportunity. Mintel experts have observed driving demand for niche launches in ready meals Germany, for example, meals for specialised diets, fitness, and family dinners.
  • Customisation is likely to become a core opportunity in the next five years, as 50% of users are interested in mix-and-match meals.

To learn how to connect with your audience, purchase our Ready Meals Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Huel, Yfood, Uber Eats, Lieferando, DoorDash, HelloFresh, EatHappy, GoodBank, Frosta, Scratch Meals, Bofrost, Tyson, Culinea, The GB Foods, Nomad Foods, Zwanenberg Food Group, REWE, Skyell, TikTok, YouTube, Kaufland, Every Foods, Itsu, Condeli, and many more.

Products: Ready meals (including frozen and chilled), meal kits, and more.

Additional Features Included with Your Purchase:

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights on the Ready Meals Market Germany

This report, written by Adam Millward, Research Analyst, delivers in-depth commentary and analysis to highlight ready meals market trends in Germany and add expert context to the numbers.

For busy consumers, ready meals and meal kits offer crucial speed and comfort. However, brands face competition from adjacent categories in the battle for utmost convenience.

Adam Millward
Adam Millward
Research Analyst – Mintel

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Graph 1: usage of different types of ready meals and meal kits, 2020 vs 2021 vs 2023
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 2: company retail shares of ready meals/meal kits, by value and volume, 2022
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-24
    • Graph 4: financial confidence index, 2022-23
    • Healthy eating
    • Graph 5: percentage of population overweight or obese, by age group, 2014 vs 2019
    • Environment and sustainability
    • Digitalisation
    • German lifestyles
    • Graph 6: population structure by age, 2020-30
  3. WHAT CONSUMERS WANT AND WHY

    • Usage frequency of ready meals and meal kits
    • Graph 7: usage of ready meal types in the last three months, by age, 2023
    • Graph 8: usage of ready meals/meal kits three or more times a week, by 16-24s, 2021 and 2023
    • Graph 9: ready meal/meal kit usage repertoire, 2023
    • Graph 10: ready meal and meal kit usage, by financial health, 2023
    • Usage occasions for ready meals and meal kits
    • Graph 11: use of any ready meals, by usage occasion, 2023
    • Graph 12: usage of meal kits by usage occasion, 2023
    • Types of ready meals typically bought
    • Graph 13: ready meals bought, by type, 2023
    • Desired qualities in ready meals/meal kits
    • Graph 14: most important traits in a ready meal/meal kit eaten as dinner for two on weekends/days off, 2023
    • Graph 15: most important traits in a ready meal/meal kit eaten on working days by themselves, 2023
    • Graph 16: most important traits in a ready meal/meal kit eaten for family dinner on weekends/days off, 2023
    • Traits signalling good value in ready meals
    • Eating and buying behaviours related to ready meals
    • Graph 17: eating and buying behaviours related to ready meals and meal kits, 2023
    • Attitudes towards ready meals
    • Graph 18: attitudes related to ready meals and meal kits, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 19: ready meal and meal kit launches, branded vs private label, 2021-23
    • Graph 20: ready meal launches, by storage, 2021-23
    • Graph 21: ready meal and meal kit launches with environmentally friendly packaging claims, 2021-23
    • Graph 22: ready meal and meal kit launches, by natural claims, 2021-23
    • Graph 23: ready meal launches by vegan and vegetarian claims, 2018-23
    • Graph 24: launches featuring a Nutri-Score, prepared meals vs all food, 2018-22
    • Advertising and marketing activity
  5. MARKET SHARE

    • Company retail market shares of prepared meals
  6. MARKET SIZE, SEgmentation AND FORECAST

  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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