2021
9
Germany Ready Meals Market Report 2021
2021-12-02T16:02:42+00:00
REP69F91277_4811_45B9_A48A_FCBE460FCF0D
2195
145941
[{"name":"Ready Meals","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/ready-meals"}]
Report
en_GB
Ongoing ready meal innovation that focuses on freshness and premium ingredients, as well as offering an element of personalisation, can keep users engaged. Olivia Placzek, Research Analyst – Food…

Germany Ready Meals Market Report 2021

£ 2,195 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the German Ready to Eat Meal Market including Ready Meals market size, anticipated market forecast, relevant market segmentation, and industry trends for the Ready Meals market in Germany.

Current market landscape

Reducing the amount of packaging for ready meals and meal kits is a key issue for the category as plastic pollution is on consumers’ minds.

35% of Germans would like to see more ready meals in non-plastic packaging, rising notably to 52% of 16-24s.

Future market trends

Ready meals benefitted hugely from COVID-19 lockdown measures, with retail sales estimated to increase by 15% in value and 14% in volume terms in 2020.

The category profited from ongoing social distancing measures, with more meals eaten at home.
Read on to discover more about the Ready Meals consumer market or take a look at our other Germany Food and Foodservice research reports.

If you would like to read the Germany Ready Meals Market Report 2021 in German, you can find it here in our Mintel Store Germany.

Quickly understand

  • The impact of COVID-19 on the ready meals market
  • How consumers’ usage has increased since 2020
  • Consumers’ interest in different features for ready meals and meal kits
  • How launch activity reflects consumer demand, especially for healthier, more environmentally friendly products

Covered in this report

Brands include: Aldi Süd, Bofrost, Das Bio, You may, Edeka, Food for Future, Gustoria, Gut Drei Eichen, Hello Fresh, Hilcona, iglo, Lidl, LikeMeat, Little Lunch, Mitakos, M&S, Nando’s, Nu3, Rana , Rose, Stark, Tress Brothers, Youcook etc.

Products covered: This Report examines the ready meals market in Germany. Mintel’s market size includes products sold through the grocery retail channel including:

  • Chilled, frozen and ambient ready meals, including complete & part meals and meal centres. This includes complete meals such as spaghetti Bolognese and curry with rice.
  • It also includes part meals/meal centres to which the consumer may, but need not, add items such as vegetables, pasta or rice, such as chicken tikka or beef casserole.

Market size data includes all retail sales of ready meals through the grocery retail channel, including direct-to-consumer (DTC) sales from operators such as Eismann and Bofrost. It excludes products purchased and eaten in restaurants and takeaway/home-delivery meals, however, references and comparisons to these sectors will be made where relevant.

Market share data is only available for frozen ready meals.

Exclusions: pizza

Expert analysis from a specialist in the field

This report, written by Olivia Placzek, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Ongoing ready meal innovation that focuses on freshness and premium ingredients, as well as offering an element of personalisation, can keep users engaged.


Olivia Placzek

Food and Drink Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. EXECUTIVE SUMMARY

    • The impact of COVID-19 on ready meals
    • Market context
    • Graph 1: usage frequency of different types of ready meals and meal kits, 2021
    • Mintel predicts
    • Opportunities
    • Graph 2: cuisine-related factors ready meal shoppers prioritise when choosing a ready meal, 2021
    • Graph 3: interest in ready meals with premium and/or seasonal ingredients, 2021
    • The competitive landscape
    • Graph 4: company retail market share of frozen ready meals, by value and volume, 2020
  3. market drivers

    • Graph 5: key economic data, in real terms, 2019-23
  4. What consumers want and why

    • Impact of COVID-19 on consumer behaviour
    • Graph 6: changes in spending habits since the start of the outbreak, 2021
    • Usage of ready meals and meal kits
    • Graph 7: ready meals and meal kits eaten, by age, 2021
    • Graph 8: usage frequency of different types of ready meals and meal kits, 2021
    • Graph 9: usage of ready meals/meal kits at least once a week, by gender and age, 2021
    • Factors prioritised when choosing a ready meal
    • Graph 10: factors ready meal shoppers prioritise when choosing a ready meal, 2021
    • Behaviours related to ready meals and meal kits
    • Graph 11: eating and buying behaviours related to ready meals and meal kits, 2021
    • Interest in innovative ready meal concepts
    • Graph 12: interest in different features of ready meals, 2021
    • Consumer attitudes towards ready meals and meal kits
    • Graph 13: consumer attitudes towards ready meals and meal kits, 2021
    • Graph 14: agreement that ready meals that can be tailored to personal taste are appealing, by age, 2021
  5. LAUNCH ACTIVITY AND INNOVATION

    • Graph 15: ready meal launches, by storage, 2017-21
    • Graph 16: new ready meal launches, branded vs private label, 2017-21
    • Graph 17: ready meal launches, by top 4 claim categories, 2017-21
    • Graph 18: top five ethical and environmental claims for ready meals launches, 2017 vs 2020
    • Advertising and marketing activity
  6. MARKET SHARE

    • Retail market share of frozen ready meals, by value and volume, 2019-20
  7. MARKET SIZE, SEgmentation AND FORECAST

  8. COVID-19 scenario performance

  9. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology
    • Appendix – COVID scenario performance methodology and assumptions

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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