2021
9
Germany RTD Alcoholic Drinks Market Report 2021
2021-06-02T13:02:29+01:00
REP2402524F_3FFD_4052_B5F7_2AF3767B1912
2195
139127
[{"name":"Spirits and RTD","url":"https:\/\/store.mintel.com\/industries\/drinks\/alcoholic-drink\/spirits-rtds"}]
Report
en_GB
Alcoholic RTDs is the fastest growing spirits category. The easing of lockdown restrictions will enable outdoor drinking occasions and further drive sales. Heidi Lanschützer, Associate Director Germany…

Germany RTD Alcoholic Drinks Market Report 2021

£ 2,195 (Excl.Tax)

Description

Alcoholic RTDs is the fastest growing spirits category. The easing of lockdown restrictions will enable outdoor drinking occasions and further drive sales.

Heidi Lanschützer, Associate Director Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in the report
    • Impact of COVID-19 on RTD alcoholic drinks
    • Market context
    • Graph 1: % growth/decline in retail value and volume sales of alcoholic drinks, 2015-20
    • Mintel predicts
    • What consumers want, and why
    • Graph 2: where RTD alcoholic drinks are mostly drunk, January 2021
    • Graph 3: consumers who are willing to pay more for all-natural, locally sourced or sustainably produced RTDs, January 2021
    • Opportunities
    • The competitive landscape
    • Graph 4: company retail market share of RTD alcoholic drinks, by volume and value, 2020
  2. MARKET DRIVERS

    • COVID-19 and the German economy
    • Graph 5: key economic data, in real terms, 2019-22
    • Germany’s alcohol market
    • Graph 6: current and projected share of age groups among population, 2020-2030
  3. WHAT CONSUMERS WANT, AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Graph 7: change in spending habits on drinks compared to before the COVID-19 outbreak, 1-12 April 2021
    • Graph 8: consumers who think ready-to-drink versions of alcoholic drinks are good alternatives to freshly made ones, by age groups, October 2020
    • Graph 9: consumers who are looking forward to going out for a meal or drink once current social distancing measures are relaxed, 1-12 April 2021
    • Consumption of RTD alcoholic drinks
    • Graph 10: formats of RTD alcoholic drinks drunk in the last six months, January 2021
    • Graph 11: consumption of RTD alcoholic drinks by base spirit, January 2021
    • Graph 12: consumption of RTD alcoholic drinks by base spirit, by gender, January 2021
    • Where RTD alcoholic drinks are drunk and for which occasions
    • Graph 13: where RTD alcoholic drinks are mostly drunk, January 2021
    • Graph 14: occasions for drinking RTD alcoholic drinks in- and out-of-home in the last six months, January 2021
    • Graph 15: occasions for drinking RTD alcoholic drinks at home in the last six months, by gender, January 2021
    • Graph 16: occasions for drinking RTD alcoholic drinks out-of-home in the last six months, by gender, January 2021
    • Graph 17: how RTD alcoholic drinks are drunk, January 2021
    • RTD alcoholic drink attributes consumers are willing to pay more for
    • Graph 18: RTD alcoholic drinks attributes consumers are willing to pay more for, January 2021
    • Graph 19: willingness to pay more for RTDs based on classic cocktail recipes, by age and gender, January 2021
    • Graph 20: willingness to pay more for RTDs made with all-natural ingredients and/or sustainably produced, by age group, January 2021
    • Interest in RTD alcoholic drinks innovation
    • Graph 21: interest in RTD alcoholic drink innovation, January 2021
    • Graph 22: interest in RTD alcoholic drinks with iced tea and/or coffee ingredients, by age group, January 2021
    • Attitudes towards RTD alcoholic drinks
    • Graph 23: attitudes towards sugar content and sweetness of RTD alcoholic drinks, January 2021
    • Graph 24: concerns about sugar content and sweetness, by age group, January 2021
    • Graph 25: attitudes and behaviours towards RTD alcoholic drinks, January 2021
    • Graph 26: interest in more low-alcoholic versions of RTD alcoholic drinks, by age group, January 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 27: RTD alcoholic drinks’ share of all alcoholic drinks launches, 2017-20
    • Graph 28: NPD in RTD alcoholic drinks by select ingredients*, Jan 2017-April 2021
    • Graph 29: RTD alcoholic drinks NPD by leading claims, Jan 2017-Mar 2021
    • Graph 30: RTD alcoholic drinks NPD by flavour component, Jan 2017-Mar 2021
    • Graph 31: RTD alcoholic drinks NPD by ABV, 2017-20
    • Advertising and marketing activity
  5. MARKET SHARE

    • Germany: company retail market shares of RTD alcoholic drinks, by value, 2019-20
    • Germany: company retail market shares of RTD alcoholic drinks, by volume, 2019-20
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
    • Market segmentation
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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