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"Comfort foods remain critical, prompting brands to focus on creating shareable, at-home experiences. Beyond indulgence, innovate with nutrient-dense, functional snacks that draw on natural flavours."
Hannah Sandow, Associate Director - Food & Drink, Germany
This Report examines the German retail market for crisps, nuts and other savoury snacks. The market size includes products sold through the retail channel, including:
The market size excludes unpackaged products, savoury biscuits/crispbreads/cake bars and nuts specifically marketed for use in cooking/baking. It also excludes sales via catering or foodservice establishments; however, references and comparisons to these sectors may be made where relevant.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
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Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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