2020
9
Germany Salty Snacks Market Report 2020
2020-09-03T10:21:58+01:00
REPD1847CDF_C6D5_4023_8CA9_E0F89CE68027
2195
124295
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Report
en_GB
Responding to emotional needs is relevant for salty snacks, especially in times of uncertainty and fear brought on by COVID-19. Heidi Lanschützer, Associate Director for Food & Drink Germany…

Germany Salty Snacks Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Salty Snacks – Germany market including the behaviours, preferences and habits of the consumer.

While Germans demand healthier snacks, health is not a primary concern for most, reflecting the focus on the taste experience in this category. Hitting the sweet spot of balancing taste and healthiness seems crucial and BFY products will need to prove their worth in terms of taste to gain longevity in the market.

Quickly Understand

  • How can your brand tap into customisation for salty snacks?
  • How to unlock opportunities for local sourcing?
  • How to drive growth by capitalising on the feelgood connotations of salty snacks?
  • How are key shifts in German consumer behaviour impacting the category?
  • What are the types of salty snacks eaten and by who?
  • What are German consumers’ most important purchase factors?

Covered in this report

Brands mentioned: Aldi Süd Sun Snacks, Asda Extra Special, Beer Nuts, Bites We Love, Continental, Create a Crisp, Crisp and Krock, Crunchips, DM Bio, Dr. Karg, Eat Grub, Fit Taste, Funny-Frisch, GoKids, Go4, Insnack, Kellogg Company, Kelly’s, Kühne, Landgarten, Lay’s, Le Pain des Fleurs, Lidl Deluxe, Lidl McEnnedy, Mitsuba, Morrisons, M&S, PepsiCo Inc., Penny Ready, Pfeifer & Langen Industrie- und Handels-KG, Pottcorn, Pringles, Renjer, Rizzi Group, Seeberger GmbH, Sun Valley, The Lorenz Bahlsen Snack-World GmbH & Co KG Germany, Thomas Tucker, Trader Joe’s, Wildcorn, Zimbo, etc.

Products covered:

  • Chips/crisps – fried slices of potato or other vegetables, or fried or dried slices of fruits
  • Nuts
  • Baked snacks – savoury snacks prepared by baking, such as pretzels or baked chips
  • Popcorn (excluding that sold in cinemas)
  • Potato- and grain-based snacks includes any products made from small pieces of potato, wheat, rice, corn or other base ingredient, including extruded (eg peanut flips); excludes large rice cakes
  • Meat snacks (such as mini meatballs, snack-sized salami, biltong)

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Responding to emotional needs is relevant for salty snacks, especially in times of uncertainty and fear brought on by COVID-19.
Heidi Lanschützer
Associate Director – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: select attitudes towards salty snacks, December 2019
    • Graph 2: “I would like to see more salty snacks made with ingredients that are local to the brand”, by age, December 2019
    • Graph 3: “Eating crisps/nuts/savoury snacks is a good low-cost way to boost your mood”, by age, December 2019
    • Opportunities
    • The competitive landscape
    • Graph 4: company retail market share of salty snacks, by value and volume, 2019
  2. THE IMPACT OF COVID-19

  3. market drivers

    • Graph 5: where snacks are eaten, July 2019
    • Graph 6: snacking at out-of-home locations, by age, July 2019
    • Graph 7: healthy eating habits, by age group, Q4 2018
    • Graph 8: “Taste is more important than health in my food choices”, by age, December 2019
    • Graph 9: selected factors considered most important when shopping for food, by age, December 2019
    • Graph 10: population by age, 2014, 2019 and 2024
  4. What consumers want, and why

    • Types of salty snacks eaten
    • Graph 11: types of salty snacks eaten in the last three months (NET), December 2019
    • Graph 12: types of salty snacks eaten in the last three months (NET), by age group, December 2019
    • Graph 13: repertoire of types of salty snacks eaten in the last three months, by age, December 2019
    • Graph 14: types of salty snacks eaten in the last three months, December 2019
    • Graph 15: high protein content as the most important factor when looking for healthy foods, by age within gender, Q4 2018
    • Frequency of eating salty snacks
    • Graph 16: frequency of eating salty snacks in the last three months, December 2019
    • Most important factors when choosing crisps/crisp-style snacks
    • Graph 17: most important factors when choosing crisps/crisp-style snacks, December 2019
    • Graph 18: attributes looked for when choosing a healthier crisp/crisp-style snack, December 2019
    • Behaviours relating to salty snacks
    • Graph 19: behaviours relating to salty snacks, December 2019
    • Graph 20: people who look for new foods/flavours to try all/most of the time, by age, December 2019
    • Graph 21: consumer interest in novelty crisps/nuts/savoury snacks with seasonal themes, by age, December 2019
    • Attitudes towards salty snacks
    • Graph 22: attitudes towards salty snacks, December 2019
  5. Launch activity and innovation

    • Graph 23: top five categories in salty snacks NPD, 2015-19
    • Graph 24: leading claims in salty snacks NPD, 2015 vs 2019
    • Graph 25: selected health-related claims in salty snacks NPD, 2015 vs 2019
    • Graph 26: selected protein ingredients* in high/added protein snack launches, 2015-19
    • Graph 27: select vegetable ingredients used in vegetable snacks, 2015-19
    • Graph 28: top five flavours (incl. blends) of new salty snack launches, 2015-19
    • Advertising and marketing activity
  6. Market share

    • Retail market share of salty snacks, by value, 2018-19
    • Retail market share of salty snacks, by volume, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
    • Retail sales of salty snacks, by segment, 2017-19
  8. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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