Germany Seasonings Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Germany Seasonings Market Report 2023. Our full report is packed with consumer-led market intelligence, seasoning trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the seasonings market Germany including market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook of the seasonings market Germany, including market drivers and expert insights.
• Consumer behaviours towards seasonings and stocks in Germany, usage of seasonings and stock products, and interest in innovations.
• How to engage with meat-eating, flexitarian, and vegetarian cohorts, as well as low-salt cooking.
• Sources of inspiration to try new seasonings.
• Recent launch activity, innovations, and sustainability in the seasonings market Germany.
• How your business can tap into opportunities to increase your share in the seasonings market Germany.

An Overview of the Seasonings Market Germany

In 2023, the seasonings market Germany continues to be affected by inflation, supply chain disruptions, and consumers’ low financial confidence.

• Spices and Culinary Herbs Market Forecast Germany: An estimated market growth of 4% was recorded for 2023, however, volume sales are expected to regress by 1%.

Spices Germany Research: What Consumers Want and Why

• The Impact of Inflation on Seasoning Trends in Germany: Price hikes in fresh produce have made seasonings all the more crucial as a means of delivering flavour in cooking. 97% of German consumers use any seasoning, however, pepper is the most popular. As a result of squeezed incomes, consumers rely on versatile all-purpose blends and own label staples for flavour.
• Spices Germany & Consumer Behaviour: Home cooking is set to experience a boost because of the 2024 VAT hike for dine-in meals. Once inflationary prices decrease, German consumers will be more likely to invest in premium spices. Brands can evoke the lipstick effect to push premium toppers by positioning them as products for consumers to introduce variety into their cooking.
• Spices Germany – Market Challenges & Opportunities: Although a shift towards plant-based cooking benefits the category, an ageing population is set to cause challenges. Social media drives wanderlust and nostalgic sentiment among 16 to 34-year-olds, enabling brands to push pricey world spices and seasonal launches. However, 95% of over-65-year-old consumers in Germany shop in-store. This requires brands to use on-shelf interaction to ensure older cohorts stay engaged.

Spices and Culinary Herbs Market Forecast Germany

• The BMEL’s healthy eating targets will likely take hold as we enter the latter stages of the decade. Changing diets may mean sodium intake to drop, while buyers expect more functional benefits, e.g. high-protein, from their seasoning.

To learn how to connect with your audience, purchase our Germany Seasonings Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Maggi, Knorr, Just Spices, UMAZING, Gewürzmühle Brecht, Starbucks, Spicebar, Nestlé, Unilever, DF World of Spices, Hartkorn Gewürzmühle, The Kraft Heinz Company, Südwestdeutsche Salzwerke, K+S Aktiengesellschaft, and more.

Products: Pepper, standard salt, died herbs and spices (whole, ground, chopped), seasoning blends (Italian herbs, tomato mozzarella seasoning), fresh herbs and spices (potted, cut), recipe mixes, frozen herbs and spices, herb/spice pastes, flavoured salt (herb salt, smoked salt), salt alternatives (low sodium salt).

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Expert Insights on the Seasonings Market Germany

This report, written by Adam Millward, Research, delivers in-depth commentary and analysis to highlight seasoning trends in Germany and add expert context to the numbers.

Our spices and culinary herbs market forecast Germany shows that although versatile-value seasoning blends exhibited fast growth during the cost of living crisis, innovative and nostalgic taste will drive purchase long-term.

Adam Millward
Research – Mintel Reports