Germany Seasonings Market Report 2023
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Our spices and culinary herbs market forecast Germany shows that although versatile-value seasoning blends exhibited fast growth during the cost of living crisis, innovative and nostalgic taste will drive purchase…

Germany Seasonings Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Germany Seasonings Market Report 2023. Our full report is packed with consumer-led market intelligence, seasoning trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the seasonings market Germany including market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook of the seasonings market Germany, including market drivers and expert insights.
  • Consumer behaviours towards seasonings and stocks in Germany, usage of seasonings and stock products, and interest in innovations.
  • How to engage with meat-eating, flexitarian, and vegetarian cohorts, as well as low-salt cooking.
  • Sources of inspiration to try new seasonings.
  • Recent launch activity, innovations, and sustainability in the seasonings market Germany.
  • How your business can tap into opportunities to increase your share in the seasonings market Germany.

An Overview of the Seasonings Market Germany

In 2023, the seasonings market Germany continues to be affected by inflation, supply chain disruptions, and consumers’ low financial confidence.

  • Spices and Culinary Herbs Market Forecast Germany: An estimated market growth of 4% was recorded for 2023, however, volume sales are expected to regress by 1%.

Spices Germany Research: What Consumers Want and Why

  • The Impact of Inflation on Seasoning Trends in Germany: Price hikes in fresh produce have made seasonings all the more crucial as a means of delivering flavour in cooking. 97% of German consumers use any seasoning, however, pepper is the most popular. As a result of squeezed incomes, consumers rely on versatile all-purpose blends and own label staples for flavour.
  • Spices Germany & Consumer Behaviour: Home cooking is set to experience a boost because of the 2024 VAT hike for dine-in meals. Once inflationary prices decrease, German consumers will be more likely to invest in premium spices. Brands can evoke the lipstick effect to push premium toppers by positioning them as products for consumers to introduce variety into their cooking.
  • Spices Germany – Market Challenges & Opportunities: Although a shift towards plant-based cooking benefits the category, an ageing population is set to cause challenges. Social media drives wanderlust and nostalgic sentiment among 16 to 34-year-olds, enabling brands to push pricey world spices and seasonal launches. However, 95% of over-65-year-old consumers in Germany shop in-store. This requires brands to use on-shelf interaction to ensure older cohorts stay engaged.

Spices and Culinary Herbs Market Forecast Germany

  • The BMEL’s healthy eating targets will likely take hold as we enter the latter stages of the decade. Changing diets may mean sodium intake to drop, while buyers expect more functional benefits, e.g. high-protein, from their seasoning.

To learn how to connect with your audience, purchase our Germany Seasonings Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Maggi, Knorr, Just Spices, UMAZING, Gewürzmühle Brecht, Starbucks, Spicebar, Nestlé, Unilever, DF World of Spices, Hartkorn Gewürzmühle, The Kraft Heinz Company, Südwestdeutsche Salzwerke, K+S Aktiengesellschaft, and more.

Products: Pepper, standard salt, died herbs and spices (whole, ground, chopped), seasoning blends (Italian herbs, tomato mozzarella seasoning), fresh herbs and spices (potted, cut), recipe mixes, frozen herbs and spices, herb/spice pastes, flavoured salt (herb salt, smoked salt), salt alternatives (low sodium salt).

Additional Features Included with Your Purchase:

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights on the Seasonings Market Germany

This report, written by Adam Millward, Research, delivers in-depth commentary and analysis to highlight seasoning trends in Germany and add expert context to the numbers.

Our spices and culinary herbs market forecast Germany shows that although versatile-value seasoning blends exhibited fast growth during the cost of living crisis, innovative and nostalgic taste will drive purchase long-term.

Adam Millward, Research
Adam Millward
Research – Mintel Reports

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Graph 1: types of seasonings used in the last three months, 2023
    • Graph 2: population structure by age, 2020-30
    • Mintel predicts
    • Opportunities
    • Graph 3: use of seasonings, 2021 vs 2023
    • The competitive landscape
    • Graph 4: company retail value and volume shares of seasoning mixes, 2022
    • Graph 5: company retail value and volume shares of herbs and spices, 2022
    • Graph 6: company retail volume and volume shares of salt, 2022

    • The German economy
    • Graph 7: key economic data, in real terms, 2019-25
    • Graph 8: financial confidence index, 2022 – 23
    • Environment
    • Health and wellbeing
    • German lifestyles
    • Graph 9: population structure by age, 2020-30
    • Graph 10: seasonings/stocks/prepared meal launches, by time/speed claims, 2020-2023
    • Social media

    • Usage of seasonings and stocks
    • Graph 11: types of seasonings used in the last three months, 2023
    • Graph 12: use of seasonings in the last three months, 2021 vs 2023
    • Graph 13: use of selected seasonings in the last three months, by 16-34s age group, 2021 vs 2023
    • Graph 14: seasonings repertoire, 2023
    • Graph 15: types of stocks used in the last three months, 2023
    • Graph 16: usage of stocks in the last three months, by financial health, 2023
    • Interest in innovations related to seasonings
    • Behaviours related to seasonings/stocks
    • Graph 17: behaviours around usage of seasonings and stocks, 2023
    • Source of inspiration to try new seasonings
    • Graph 18: inspiration to try new seasonings in cooking, August 2023
    • Attitudes towards seasonings/stocks
    • Graph 19: attitudes related to seasonings and stocks, 2023

    • Graph 20: seasonings and stock launches, branded vs private label, 2020-23
    • Graph 21: seasonings and stock launches, by ultimate company, 2022-23
    • Graph 22: seasonings mix launches, by average salt and sugar content (g per 100g/ml), 2019-23
    • Graph 23: seasonings and stock launches, by top 10 claims, 2021-23
    • Graph 24: stock launches, by vegan, vegetarian and plant-based claims, 2020-23
    • Graph 25: seasonings and stock launches, by ethical claims, 2021-23
    • Graph 26: seasonings launches, by top 10 flavours components, 2021-23
    • Advertising and marketing activity

    • Seasoning mixes
    • Herbs and spices
    • Salt


    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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