Germany Shopping for a Car Online Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s German Online Car Market Report 2023. Our full report is packed with consumer-led market intelligence and consumer behaviours affecting your industry. Get a 360° view of the German online car market including market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Mintel’s German online car market report predicts that the growth of AI and developments in smartphone capabilities will change how consumers research cars.
Moreover, as brands and retailers expand their online range, sales in the car market online will experience growth, with young consumers being the main driver for demand. However, offline channels will remain important to German consumers.
To learn how to connect with your audience, purchase our German Online Car Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Porsche, Hyundai, Amazon, Tesla, Mercedes, GM, ChatGPT, BMW, Honda, Polestar, Lynk and Co, Kia, Mazda, Nissan, Fiat, meinauto.de, BYD.
This report, written by Venkatesh Modi, Research Analyst, delivers in-depth commentary and analysis to highlight car market online trends in Germany and add expert context to the numbers.
Our German online car market report shows that developing online sales channels while simplifying how consumers research cars, and upgrading their interaction with cars is key to enhancing the online shopping experience.
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33% of Germans say the brand of car someone owns says a lot about them, peaking among younger consumers, showing the importance of car brands in self-expression. To...
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Our German car consumer market report shows that new technologies and demographic changes are affecting how consumers feel about cars and are prompting leading car brands to explore...
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Car buyers' reliance on dealerships is falling. More new car buyers who purchased a car less than three years ago used online sources to gather information before purchase....
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47% of Gen Z and 48% of Younger Millennial car buyers consider price to be an important factor when buying a car, whereas 54% of Gen Z and...
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German car industry statistics show that in-car technology is an important way to build appeal. Balancing safety with the connectivity needs of younger buyers is key to resonating...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
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