2021
9
Germany Single Lifestyles Market Report 2021
2021-09-14T11:06:19+01:00
REP4770A81F_0B68_41D4_A5FD_071F3B8E36D1
2195
142429
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"}]
Report
en_GB
Most German singles don't see being single as a bad thing. Brands that help them nurture real-world socialisation and gain confidence doing activities alone will find appeal. Mainga Hachibiti,…

Germany Single Lifestyles Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis about Single Lifestyles in Germany including the behaviours, preferences and habits of the consumer.

Many singles are still most keen to meet people in real-world settings, particularly after the COVID-19 outbreak disrupted their social lives. Brands with products and services that help singles resocialise and reconnect will create engagement. Opportunities exist to leverage real-world everyday situations such as fitness classes or charity events, and help people meet other people.

Read on to find out more or take a look at all of our Germany Consumer Lifestyles Market Research.

Quickly Understand

  • The short-, medium- and long-term impact of COVID-19 on single lifestyles and their dating habits
  • Where consumers have met or tried meeting a partner and perceived best ways to meet a potential partner
  • German consumers’ attitudes towards being single
  • Levels of confidence in doing activities independently
  • German single consumer segmentation and how to best engage with the different typologies

Covered in this report

Brands mentioned: Airbnb, Anthropologie, Bumble, Douglas, Facebook, happn, Pink Compass, SKR Reisen, Thursday, TikTok, Tinder and many more

Expert analysis from a specialist in the field

Written by Mainga Hachibiti a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Most German singles don’t see being single as a bad thing. Brands that help them nurture real-world socialisation and gain confidence doing activities alone will find appeal.

Mainga Hachibiti
Analyst – Consumer Lifestyles

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Impact of COVID-19 on single lifestyles
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: consumers who feel 'any confident' doing selected activities, by marital status, 2021
    • Opportunities
  2. MARKET DRIVERS

    • COVID-19 and the German economy
    • Demographic and societal overview
    • Graph 2: share of single persons, by age, 2019
    • Graph 3: German population, by marital status, 2020
    • Graph 4: households by types of households,1991-2040
    • Graph 5: families with dependent children, by family type in 2000, 2010 and 2019
    • Financial situation
    • Graph 6: financial situation, by marital status, 2021
  3. WHAT CONSUMERS WANT AND WHY

    • Impact of COVID-19 on consumer behaviour
    • Graph 7: changes to lifestyle made or considering as a result of the COVID-19 outbreak, 2021
    • Graph 8: proportion of consumers who learned or considered learning a new skill as a result of the COVID-19/coronavirus outbreak, by marital status, 2021
    • Graph 9: proportion of adults who got a pet or considered getting a pet as a result of the COVID-19/coronavirus outbreak, by marital status, 2021
    • Graph 10: proportion of consumers who have moved house in their local area, or considered doing so, as a result of the COVID-19/coronavirus outbreak, by marital status, 2021
    • Graph 11: proportion of consumers who have moved to a different area of the country, or considered doing so, as a result of the COVID-19/coronavirus outbreak, by marital status, 2021
    • Proportion of singles looking for a partner
    • Graph 12: proportion of singles who have tried to find/have found a partner in the last 12 months, by age, 2021
    • Where consumers have met/tried to meet a partner
    • Graph 13: where consumers have met/tried to meet a partner through, 2021
    • Best ways to meet a partner
    • Graph 14: best ways to meet a partner, 2021
    • Graph 15: consumers thinking that the best way to meet a potential partner is through a social media platform, by gender and age, 2021
    • Confidence in doing activities alone
    • Graph 16: consumers' confidence in doing selected activities alone, 2021
    • Graph 17: consumers who say they feel very or somewhat confident in going on holiday in Germany, by age and gender, 2021
    • Graph 18: consumers who say they feel very or somewhat confident in going on holiday abroad, by age and gender, 2021
    • Graph 19: consumers who say they feel very or somewhat confident in going on holiday, by gender, 2021
    • Graph 20: consumers who say they feel very or somewhat confident in doing activities alone, by marital status
    • Attitudes towards single life
    • Graph 21: selected attitudes towards aspects of single lifestyles, 2021
    • Graph 22: consumers' attitude towards being single not being taboo anymore, 2021
    • Graph 23: consumers' attitudes towards being single allowing them to focus on work more, by gender and age, 2021
    • Singles typologies
    • Graph 24: breakdown of group 1 by age, 2021
    • Graph 25: breakdown of group 2 by age, 2021
    • Graph 26: breakdown of group 3 by age, 2021
  4. APPENDIX

    • Appendix – abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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