2021
9
Germany Smartphones Market Report 2021
2021-06-02T17:05:22+01:00
REP1CD7FF25_BC14_4241_B2E8_998CDB3B9737
2195
139137
[{"name":"Smartphones","url":"https:\/\/store.mintel.com\/industries\/technology\/smartphones"}]
Report
en_GB
While Apple holds firm on the upper end of the market, the entry-level to mid-range segments offer room to entice switching with devices focused on long battery life. Jan…

Germany Smartphones Market Report 2021

£ 2,195 (Excl.Tax)

Description

Click here to view the latest version (2022) of our Germany Smartphones Market Report (DE version).

 

While Apple holds firm on the upper end of the market, the entry-level to mid-range segments offer room to entice switching with devices focused on long battery life.

Jan Urbanek, Research Analyst – Consumer Technology

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on smartphones
    • Market context
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: top three important features when buying a new smartphone, February 2021
    • [Graph] Germany: cost of smartphones paid for upfront, February 2021
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: smartphone brands owned, 2020 vs 2021
  2. MARKET DRIVERS

    • COVID-19 and the German economy
    • [Graph] Germany: key economic data, in real terms, 2019-22
    • Wearables
    • Environment
    • [Graph] Select markets: agreement* with “I try to act in a way that is not harmful to the environment”, March 2021
    • Safety
    • 5G
    • Contract terms
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Smartphone brands
    • [Graph] Germany: smartphone brands owned, 2020 vs 2021
    • [Graph] Germany: smartphone brands owned, by generation, February 2021
    • [Graph] Germany: respondents owning Apple smartphone, by age, 2020 vs 2021
    • [Graph] Germany: brand of smartphone owned, by cost of smartphone paid for upfront, February 2021
    • Important smartphone features
    • [Graph] Germany: top three important features when buying a new smartphone, February 2021
    • [Graph] Germany: top three most important features when buying a new smartphone, by generation, February 2021
    • [Graph] Germany: respondents ranking 5G connectivity among the most important smartphone features (top three), by age, February 2021
    • Smartphone brand loyalty
    • [Graph] Germany: smartphone from same brand as previous one, by smartphone brand owned, February 2021
    • 5G smartphones
    • Upgrading intentions
    • [Graph] Germany: intention to upgrade smartphone in next two years, 2020 vs 2021
    • [Graph] Germany: costs of smartphone paid for upfront, by intention to upgrade to a newer smartphone in the next two years, February 2021
    • Smartphone purchasing
    • [Graph] Germany: way of paying for smartphone, February 2021
    • [Graph] Germany: cost of smartphones paid for upfront, by generation, February 2021
    • [Graph] Germany: smartphone from same brand as previous one by price paid for smartphone upfront, February 2021
    • Foldables
    • Attitudes towards smartphones
    • [Graph] Germany: smartphone attitudes and behaviours, February 2021
    • [Graph] Germany: having used the option to trade in an old smartphone, by cost of smartphone paid for upfront, February 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Smartphone launches
    • Retail activities
    • Advertising and marketing activity
  5. MARKET SHARE

    • [Graph] Germany: smartphone brands owned, 2020 vs 2021
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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