Germany Snack Bars Market Report 2020
Snack bars are primarily consumed when on the go. Hence, sales growth in 2020 is forecast to suffer from the COVID-19 lockdown restrictions. Annika Janicke, Research Analyst – Food…

Germany Snack Bars Market Report 2020

£ 2,195 (Excl.Tax)


Providing the most comprehensive and up-to-date information and analysis of the Snack Bars – Germany market including the behaviours, preferences and habits of the consumer.

Besides addressing the ubiquitous sugar debate by launching sugar-reduced snack bars, functional benefits – in particular for gut and mental health – are also becoming more important factors for longer-term growth.Consumers like experimenting with new types of snack bars, offering potential for new formats, flavours, textures and ingredients. This can include mini-balls, savoury options, new types of fillings and a focus on ingredients like superfoods.

Quickly Understand

  • How are modern German lifestyles driving demand for snacking?
  • How does the voluntary Nutri-Score present an opportunity for brands?
  • What are the main purchase outlets and why?
  • How to position snack bars dedicated for specific times of day?
  • Discover how texture should move to the forefront of innovation
  • How to utilise the diversity of functional benefits to attract health-minded consumers?

Covered in this report

Brands mentioned: Alnatura, Bio Zentrale, BMEL, Clif Bar & Company, Doctor’s Carb Rite, EFSA, General Mills, Govinda Natur, Hafervoll, Kind Frozen, Livity, Nature’s Finest, Nestlé, Nomadi, Norma, Nu3, Pfeifer & Langen, PowerBar, Protein Delight, Schneekoppe, Schwartauer Werke, Seeberger, Veganz etc.

Expert analysis from a specialist in the field

Written by Annika Janicke, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Snack bars are primarily consumed when on the go. Hence, sales growth in 2020 is forecast to suffer from the COVID-19 lockdown restrictions.

Annika Janicke
Analyst – Food and Drink

Table of Contents

  1. Executive Summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Opportunities
    • The competitive landscape
    • Graph 1: company retail market share of snack bars, by volume and value, 2019

    • Graph 2: concern about the risk of being exposed to COVID-19, 3 March-5 August 2020
    • Graph 3: behaviour changes since the COVID-19 outbreak, 21 April-5 August 2020
  3. market drivers

    • Graph 4: out-of-home locations where snacks are eaten, by age, July 2019
    • Graph 5: healthy eating habits, by age group, Q4 2018
    • Graph 6: select types of food eaten as a snack, July 2019
    • Graph 7: population by age group, 2014-24
  4. What consumers want, and why

    • Types of snack bars eaten and frequency of consumption
    • Graph 8: consumption of any snack bars, by age groups, April 2020
    • Graph 9: consumption of snack bars, by household size, April 2020
    • Graph 10: consumption of snack bars, by type and frequency, April 2020
    • Graph 11: variety of snack bars eaten, by age groups, April 2020
    • Outlets where snack bars are purchased
    • Graph 12: purchase of snack bars, by type of bar and type of store, April 2020
    • Times of day and occasions when snack bars are eaten
    • Graph 13: times of day and meal occasions for eating snack bars, April 2020
    • Graph 14: usage of snack bars, by occasions, April 2020
    • Graph 15: consumption of snack bars on the go, by age groups, April 2020
    • Interest in snack bar concepts
    • Graph 16: interest in snack bars with selected features, April 2020
    • Graph 17: motivations for using functional food and drink, 2018
    • Graph 18: interest in a snack bar that supports a healthy gut, by age groups, April 2020
    • Behaviours around snack bars
    • Graph 19: agreement with select snack bar behaviours, April 2020
    • Graph 20: agreement to the statement ‘I enjoy experimenting with new types’, by age groups, April 2020
    • Attitudes towards snack bars
    • Graph 21: attitudes towards snack bars, April 2020
    • Graph 22: perceptions of sweeteners as ‘natural’, 2018
  5. Launch activity and innovation

    • Graph 23: snack bar launches, by company, Jan 2016-Jun 2020
    • Graph 24: share of snack bar launches, by launch type, 2016-Jun 2020
    • Leading claims for snack bars
    • Graph 25: snack bar launches, by leading claim categories, Jan 2016-Jun 2020
    • Graph 26: fastest growing claim categories for snack bar launches 2016 vs 2019
    • Graph 27: share of snack bar launches, by natural claims, 2016-June 2020
    • Graph 28: snack bar launches with selected ‘plus’ claims, 2016 vs 2019
    • Graph 29: snack bar launches with functional claims, Jan 2016-June 2020
    • Graph 30: snack bar launches with top five ‘minus’ claims, 2016 vs 2019
    • Graph 31: snack bar launches with ethical/environmental claims, Jan 2016-Jun 2020
    • Graph 32: launches of snack bars by type of texture, Jan 2016-Jun 2020
  6. Market share

    • Germany: company retail market shares of snack bars, by value, 2018-19
    • Germany: company retail market shares of snack bars, by volume, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  8. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market segmentation, size & forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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