Stay ahead of the curve and future-proof your business with Mintel’s Germany Influencer Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of influencer marketing in Germany including outlook and forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Due to the cost-of-living crisis consumers’ budgets are still strained, causing brands to scale back their spending on ads, and consumers to spend more cautiously. Nevertheless, influencers in Germany can be used as a valuable source for reassurance and advice, resonating with consumers’ prioritisation of value purchases.
Moreover, as mid-aged users increase their presence on social media platforms, e.g. for entertainment or content creation, influencer marketing in Germany will become increasingly applicable beyond a younger target group.
To learn how to connect with your audience, purchase our full Germany Influencer Market Report 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: YouTube, Facebook, Instagram, TikTok, Snapchat, Pinterest, Twitter, Twitch, Fendi, Kaufland, LinkedIn, Xing, Reddit, BeReal, Apple, Google, Firefox, Meta, ChatGTP, Lidl, Red Bull, Hello Fresh, Renault, Dacia, and more.
This report, written by Lena Rittman, Analyst, delivers in-depth commentary and analysis to highlight current trends in influencer marketing Germany and add expert context to the numbers.
Younger Germans idolise influencers and the importance of social media as an entertainment channel is growing. This presents growing opportunities for brands to differentiate by becoming partners in content creation through influencer marketing.
Lena Rittmann
Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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