2020
9
Germany Social Media Market Report 2020
2020-09-03T11:35:34+01:00
REP3A73F70C_EA7A_4B5D_B3DA_F8FDDE480529
2195
124407
[{"name":"Social Media","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/social-media"}]
Report
en_GB
Social networks will benefit from increased engagement during the COVID-19 outbreak, but still have to prove themselves regarding the spread of fake news. Jan Urbanek, Research Analyst - Consumer…

Germany Social Media Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Social Media – Germany market including the behaviours, preferences and habits of the consumer.

COVID-19 has boosted demand for online shopping. Networks can capitalise on this demand by implementing more shopping features and therefore playing a bigger e-commerce role. Diversification of revenue sources has become more important as the outbreak has reduced digital advertising revenue.

Quickly Understand

  • How to utilise greater online shopping demand and introduce e-commerce features?
  • How to focus more on German consumers’ mental wellbeing?
  • What are the leading networks in Germany and how are they used?
  • How to be a reliable source of information and use this as an opportunity?
  • How are communication habits shifting in Germany?
  • What are the psychological downsides of social media?

Covered in this report

Brands mentioned: Byte, Facebook, Huawei, Instagram, LinkedIn, Netflix, ProSieben, Punica, RTL, RTL2, Snapchat, TikTok, Twitter, Xing, YouTube, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Communication Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Social networks will benefit from increased engagement during the COVID-19 outbreak, but still have to prove themselves regarding the spread of fake news.
Jan Urbanek
Analyst – Communication Technology

Table of Contents

  1. Executive summary

    • Market context
    • [Graph] Germany: online media consumption (in mins), by age, 2015-19
    • What consumers want, and why
    • [Graph] Germany: interest in making purchases directly within social networks, by age, March 2020
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: used social networks in the last three months, March 2020
  2. THE IMPACT OF COVID-19

  3. market drivers

    • [Graph] Germany: outgoing mobile and landline calling traffic (in mins), 2015-18
    • [Graph] Germany: online media consumption (in mins), by age, 2015-19
    • [Graph] Germany: Online sales as % of total retail sales, 2013-19
  4. What consumers want and why

    • Social media networks
    • [Graph] Germany: used social networks in the last three months, March 2020
    • [Graph] Germany: social networks used in the last three months, by age, March 2020
    • [Graph] Germany: usage of Pinterest in the last three months, by age and gender, March 2020
    • [Graph] Germany: social networks used in the last three months, by age, March 2020
    • [Graph] Germany: usage of career networks in the last three months, by net monthly household income, March 2020
    • [Graph] Germany: frequency of social network usage in the last three months, March 2020
    • [Graph] Germany: usage of YouTube multiple times a day, by age and gender, March 2020
    • Devices used for social networks
    • [Graph] Germany: used devices to access social networks, March 2020
    • [Graph] Germany: devices used to access social networks, by age, March 2020
    • [Graph] Germany: devices used most often to access social networks, March 2020
    • [Graph] Germany: devices used most often to access social networks, by age, March 2020
    • Attitudes towards social media
    • [Graph] Germany: attitudes towards social media, March 2020
    • [Graph] Germany: preference of seeing popularity of content, by intimidation when posting, March 2020
    • Most important factors when choosing social networks
    • [Graph] Germany: most important factors (top 5 rank) when choosing to use one social network more than another, March 2020
    • [Graph] Germany: prioritised factors when choosing to use one social network more than another, by age, March 2020
    • [Graph] Germany: prioritisation of networks being better for ones mental health, by age, March 2020
    • Associations with social networks
    • [Graph] Germany: associated attributes with social networks, by users of the networks, March 2020
    • [Graph] Germany: associated attributes with social networks, March 2020
  5. Launch activity and innovation

    • Advertising and marketing activity
  6. Appendix

    • Note on COVID-19
    • Appendix – abbreviations and consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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