2020
9
Germany Spirits Market Report 2020
2021-02-11T16:02:40+00:00
REPB37FB316_FDD1_4F4D_9163_271C615AF2E4
2195
134241
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Report
en_GB
The COVID-19 lockdowns have boosted the retail sales of spirits, but the pandemic could erode sales longer-term by increasing consumers' health-consciousness. Annika Janicke, Research Analyst – Food & Drink…

Germany Spirits Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Spirits – Germany market including the behaviours, preferences and habits of the consumer.

Low-alcohol and lower-calorie spirits would allow companies to cater to consumers’ increased health consciousness. They should also help drive usage frequency by offering a ‘safer’ means to drink spirits more often. Food pairing suggestions for spirits appeal to many consumers and are also a way for companies to take advantage of high rates of at-home meal occasions during the COVID-19 restrictions.

Quickly Understand

  • How to focus more on high-quality ingredients and drive growth?
  • How can your brand tap into food pairing suggestions?
  • What can help drive trial within the German spirits market?
  • How to keep younger German consumers engaged?
  • How can your brand become more transparent and build trust?
  • What are the purchase drivers for spirits in Germany?

Covered in this report

Brands mentioned: Aberlour, Aldi Süd, Apice, Bacardi & Company Limited, Baileys, Beam Suntory Inc., Berentzen-Gruppe AG, Berliner Luft, Bitburger, Bombay Sapphire, Borco-Marken-Import Matthiesen GmbH & Co. KG, Brown-Forman Corporation, Carneiro de Sousa Bandeira, Davide Campari-Milano S.p.A., Diageo PLC, GLIN, Epicuro, Hardenberg-Wilthen AG, Havana Club, Highland Park, Mast-Jägermeister SE, Old Curiosity Distillery, Orson’s B.A., Penny Markt, Pernod Ricard S.A., Ravini, Rick, Rotkäppchen-Mumm Sektkellereien GmbH, Russian Standard, Siegfried Wonderleaf, Tres Países, Wemyss, Wilder Wacholder, etc.

Products covered:

  • Dark spirits: whisky, dark rum, brandy
  • White spirits: vodka, gin, white rum, tequila
  • Liqueurs: cream liqueurs and non-cream liqueurs eg fruit liqueurs, herbal liqueurs, nut liqueurs

Expert analysis from a specialist in the field

Written by Annika Janicke, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 lockdowns have boosted the retail sales of spirits, but the pandemic could erode sales longer-term by increasing consumers’ health-consciousness.
Annika Janicke
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Impact of COVID-19 on spirits
    • Market context
    • [Graph] Germany: per capita consumption of pure alcohol among adults (15+), 1997-2016
    • [Graph] Germany: consumption of spirits (any) in the last 6 months, by age group, September 2020
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: interest in meal pairing suggestions for spirits, by age group, September 2020
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: retail market share of spirits and liqueurs, by value and volume, 2019
  2. market drivers

    • [Graph] Germany: key economic data, in real terms, 2019-2022
    • [Graph] Germany: per capita consumption of pure alcohol among adults (15+), per year, 1997-2016
    • [Graph] Germany: current and projected share of age groups among population, 2020-2030
  3. What consumers want, and why

    • The impact of COVID-19 on consumer behaviour
    • [Graph] Germany: consumers’ expected changes to expenditure on food and alcoholic drinks in the next month, 11-18 November 2020
    • [Graph] Germany: consumers’ level of comfort about going to a restaurant/bar indoors, 11-18 November 2020
    • Consumption of spirits
    • [Graph] Germany: consumption of spirits and liqueurs in the last 6 months, by type, September 2020
    • [Graph] Germany: consumption of spirits (any) in the last 6 months, by age group, September 2020
    • [Graph] Germany: consumption of liqueurs in the last 6 months, by type, September 2020
    • Frequency of consuming spirits
    • [Graph] Germany: frequency of drinking spirits in the last 6 months, September 2020
    • Purchase factors for spirits
    • [Graph] Germany: purchase factors for spirits, September 2020
    • [Graph] Germany: purchase factors for spirits, September 2020
    • Interest in spirits innovation
    • [Graph] Germany: interest in spirits with a wow effect, by age group, September 2020
    • Behaviours relating to spirits
    • [Graph] Germany: behaviours relating to spirits, September 2020
    • [Graph] Germany: behaviours relating to spirits, September 2020
    • [Graph] Germany: interest in spirit and food pairing suggestions, by age group, September 2020
  4. Launch activity and innovation

    • [Graph] Germany: leading claims for NPD in spirits, beer and wine, 2017-20
  5. Market share

    • Germany: company retail market shares of spirits and liqueurs, by value, 2018-19
    • Germany: company retail market shares of spirits and liqueurs, by volume, 2018-19
  6. market segmentation, size and forecast

    • Market segmentation
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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