This Market Dynamics report features market data extracted from Mintel’s Germany Sports and Energy Drinks Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the German sports and energy drinks market. The full report is available to purchase here.
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THE MARKET
- The state of Germany’s economy impacts consumer spending…
- Graph 1: key economic data in real terms, 2021-26
- …but less so among younger consumers
- Healthy eating/drinking frequency declines slightly
- Graph 2: frequency of heating/drinking healthily, 2021-25
- Health concerns over caffeine and sugar shape drink choices
- Active lifestyles propel growth in Germany’s sports drink market
- Graph 3: exercise participation in the last 12 months, by frequency, 2022-25
- Gaming habits drive energy drink trends and targeted strategies
- Graph 4: playing video games daily in the last three months, by age and gender, 2024
- Market size
- Germany’s energy drinks have a growth story
- Graph 5: value market size for energy drinks, 2020-24
- Graph 6: volume market size for energy drinks, 2020-24
- Energy drinks’ growth declined in 2024
- Energy drink value sales to continue climbing until 2030
- Graph 7: retail value sales of energy drinks, 2019-30
- Energy drink volume sales poised for steep growth
- Graph 8: retail volume sales of energy drinks, 2019-30
- Germany’s sports drinks market hits new highs
- Graph 9: volume market size for sport drinks, 2020-24
- Liquid sports drinks lead growth as powder formats remain niche
- Graph 10: value market size for sports drinks, 2022-24
- Graph 11: volume retail sales for sports drinks, by segment, 2022-24
- Value sales of sports drinks to stagnate at the end of the forecast period
- Graph 12: retail value sales of sports drinks, 2019-30
- Volume sales of sports drinks projected to see 31.9% growth from 2019-30
- Graph 13: retail volume sales of sports drinks, 2019-30
- Market share
- Sports drink share is steady while energy drink share is shaky
- Red Bull stays on top, but Gönergy and private label surge
- Graph 14: value market share for retail sales of energy drinks, 2023-24
- Graph 15: volume market share for energy drinks, 2023-24
- The Coca-Cola Company gains power, while private labels still lead overall
- Graph 16: value market share for retail sales of sports drinks, 2023-24
- Graph 17: volume market share for retail sales of sports drinks, 2023-24
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CONSUMER
- Usage of sports and energy drinks
- Sports and energy drinks are seen as youth-centric
- Youth trends influence sports and energy drink consumption
- Graph 18: consumption of sports and energy drinks in the last three months, by age, 2023-25
- Preferred caffeine levels in energy drinks
- Caffeine-free sports and energy drinks launches remain niche
- Graph 19: sports and energy drinks launches, by caffeine free-claim, 2020-25
- Attributes of interest in sports and energy drinks
- Germans mostly associate sports and energy drinks with ‘energising’ and ‘refreshing’ attributes
- Graph 20: attributes associated with sports and energy drinks, 2025
- Interest in features
- Sports drinks can tap into wide demand for rapid hydration
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PRODUCT, INNOVATION AND MARKETING
- … but market leader Red Bull gets onboard
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APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size – sports drinks – value
- Market size – sports drinks – volume
- Market forecast and prediction intervals – value
- Market forecast and prediction intervals – volume
- Market size – energy drinks – value
- Market size – energy drinks – volume
- Market forecast and prediction intervals – value
- Market forecast and prediction intervals – volume
- The consumer
- Consumer research questions
- Consumer research methodology
- CHAID analysis methodology
- CHAID analysis
- Mintel Spark
- Abbreviations
- A note on language
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