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"Exciting new flavours drive growth in energy drinks. To grow further, focus on lifestyle-compatible innovation with healthier formulations and community-driven marketing."
Javier Munoz, Research - Mintel Reports
| Report Attributes | Details |
|---|---|
| Published Date | November 2025 |
| Data Range | 2019-2030 |
| Measurement Metrics | Revenue in EUR € |
| Country Focus | Germany |
| Consumer Data | 2,000 internet users aged 16+, May 2025 |
| Number of Pages | 65 |
| Market Segmentation | Energy Drinks, Sports Drinks, Energy Shots |
| Leading Companies | Red Bull, Monster, Gönrgy, Powerade, Prime, LevlUp, Hitschies, Voelkel, Rewe, Holy |
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
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