Stay ahead of the curve and future-proof your business with Mintel’s Germany Sports & Energy Drinks Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends in the energy drinks market Germany, and consumer behaviours affecting your industry. Get a 360° view of the sports & energy drinks market in Germany including energy drinks market size Germany, sports drinks market share Germany, and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
As people are returning to the office more in 2023, energy drink intake may increase. Meanwhile, the European Championships in 2024 will also help sports drink sales recover.
Volume sales in the energy drink category, according to our Germany energy drinks market research, are clearly set to grow. Meanwhile, sports drinks will experience moderate decline. However, exploration of healthier energisers can stimulate long-term growth.
To learn how to connect with your audience, purchase our Sports & Energy Drinks Market Report Germany 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Red Bull, Monster Energy, Powerade, Gatorade, 5-hour ENERGY, Instavit, LevlUp, PepsiCo No Coffee, Tenzing, MBG International Premium Brands GmbH, Edeka, The Cocal Cola Company, Adelholzener Alpenquellen, Förstina-Sprudel, Wittenseer Quelle, MineralBrunnen, Oettinger, Ensinger, and many more.
Products: Energy drinks (sugar-free, regular, shots), sports drinks (liquid, powdered).
This report, written by Adam Millward, Researcher for Mintel, delivers in-depth commentary and analysis to highlight sports and energy drinks trends in Germany and add expert context to the numbers.
While price rises create challenges for the sports & energy drinks market in Germany, consumers still desire a boost. Amid demand for all-natural and BFY launches, efficacy is paramount.
Adam Millward
Research – Mintel Reports
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