2021
9
Germany Sports and Energy Drinks Market Report 2021
2021-12-24T10:05:09+00:00
REP28C1F45F_7FA5_4990_A892_46AD751B5A69
2195
146508
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Report
en_GB
The pandemic has led many Germans to look for ways to raise their energy levels, giving energy drinks a significant boost but sports drinks slumber. Annika Janicke, Research Analyst…

Germany Sports and Energy Drinks Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

This report provides comprehensive and current information and analysis of the Sports and Energy Drinks market including Sports and Energy Drinks market size, anticipated market forecast, relevant market segmentation, and industry trends for the Sports and Energy Drinks market in Germany.

Market trends in Sports and Energy Drinks

Energy drink sales are going from strength to strength on the back of an innovative market leader (Red Bull) and their broader appeal as energy boosters for a range of drinking occasions. Sports and energy drinks sales have been in decline since 2019 when they were hit particularly hard by a trend towards still water. The category is strongly led by private labels and has less scope to increase value sales through price rises or premiumisation.
Read on to discover more about the Sports and Energy Drinks Drinks Market in Germany or take a look at our other Sports Market Research reports.

Quickly understand

  • The short-, medium- and long-term impact of COVID-19 on the sales of sports and energy drinks, including changing consumption habits and which competitive sectors pose the greatest threat.
  • The most important reasons why people drink sports drinks and energy drinks/shots and which features or attributes are most important to drive purchase.
  • What functionalities and ingredients are most appealing to consumers and how brands are responding to this interest.
  • Important attitudes and behaviours towards sports drinks and energy drinks/shots and how this will impact market development.

Covered in this report

Brands include: Adelholzener Alpenquellen GmbH, Alpro, Bitburger , Capri-Sun, Edeka Zentrale Stiftung & co. KG, Ensinger Mineral-Heilquellen GmbH, Foodspring, Förstina-Sprudel Mineral- und Heilquelle Ehrhardt & Sohn GmbH & Co., Heineken, Innocent, Lucozade Sport, lvorell, MBG International Premium Brands GmbH, MineralBrunnen RhönSprudel Egon Schindel GmbH, Monster, Nestlé, Nova Organic Energy, Oettinger Braverei GmbH, Oshee, PepsiCo, Perrier, Philosoffee Koldbrew, Red Bull, Rockstar, Rscued, Taste of Asia, The Coca-Cola Company, Three Sixty Vodka, 28 Black, Vita Energy, Waysa, Xite,

Products covered: This report covers the German retail market for sports drinks and energy drinks. Energy drinks: includes sugar-free and regular energy drinks and shots. Energy drinks are marketed with additives specifically designed to increase alertness. Sports drinks: includes liquid and powdered sports drinks. Sports drinks are designed to replace energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Consumer data covers consumption at home and out of the home Exclusions: “Functional” waters such as vitamin waters.

Expert analysis from a specialist in the field

This report, written by Annika Janicke, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The pandemic has led many Germans to look for ways to raise their energy levels, giving energy drinks a significant boost but sports drinks slumber.


Annika Janicke

Research Analyst – Food and Drink

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • The impact of COVID19 on sports & energy drinks
    • Market context
    • Graph 1: interest in select functionalities in sports drinks and energy drinks/shots, over-55s vs all adults, 2021
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 2: company retail market shares of energy drinks, by volume and value, 2020
    • Graph 3: company retail market shares of sports drinks, by value and volume, 2020
  2. MARKET DRIVERS

    • Graph 4: key economic data, in real terms, 2019-23
    • Graph 5: consumption of sports and energy drinks when working/studying, 2020
    • Graph 6: occasions when sports drinks are consumed, 2020
    • Graph 7: occasions when energy drinks are consumed, 2020
    • Graph 8: frequency of working out for at least 30 minutes, by age, 2021
    • Graph 9: exercise locations, 2021
  3. WHAT CONSUMERS WANT AND WHY

    • The usage of sports and energy drinks
    • Graph 10: consumption of sports and energy drinks/shots in the last three months, 2020 and 2021
    • Graph 11: consumption of sports and energy drinks/shots at least once a week, 2020 and 2021
    • Graph 12: consumption of sports and energy drinks/shots at least once a week, by gender, 2021
    • Graph 13: consumption of sports and energy drinks/shots in the last three months, by gender, 2021
    • Graph 14: consumption of sports and energy drinks/shots at least once a week, by gender, 2021
    • Graph 15: consumption of sports and energy drinks/shots in the last three months, by gender, 2021
    • Graph 16: usage of sports nutrition products and sports drinks, by age, 2021
    • Graph 17: formats of sports nutrition used, 2021
    • Reasons for drinking sports drinks and energy drinks/shots
    • Graph 18: reasons for drinking sports drinks, 2021
    • Graph 19: reasons for drinking energy drinks/shots, 2021
    • Graph 20: key differences in reasons to drink energy drinks/shots, by gender, 2021
    • Graph 21: key differences in reasons for drinking sports drinks, by gender, 2021
    • Graph 22: select reasons to drink CSDs, 2020
    • Interest in functionalities of sports and energy drinks
    • Graph 23: interest in select functionalities in sports drinks and energy drinks/shots, 2021
    • Graph 24: interest in sports drinks or energy drinks/shots that boost mood, by age, 2021
    • Graph 25: interest in select functionalities in sports drinks and energy drinks/shots. by age, 2021
    • Interest in sports and energy drinks made with select ingredients/bases
    • Graph 26: interest in sports drinks and energy drinks/shots made with select ingredients, March 2021
    • Graph 27: interest in trying sports drinks made with RTD coffee and tea, by age, 2021
    • Graph 28: interest in sports drinks made with dairy and plant-based drinks, by gender, 2021
    • Encouraging factors to consume more sports and energy drinks
    • Graph 29: factors that would encourage drinkers to consume more sports drinks or energy drinks/shots, 2021
    • Graph 30: consumers who would be encouraged to consume more sports drinks or energy drinks/shots if they were exclusively made with natural ingredients or tasted less sweet, by age, 2021
    • Graph 31: consumers who would be encouraged to consume more sports drinks or energy drinks/shots if they could be customised, by age, 2021
    • Graph 32: consumers who would be encouraged to consume more sports drinks or energy drinks/shots if had less/no carbonation, by age, 2021
    • Behaviours and attitudes towards sports and energy drinks
    • Graph 33: behaviours and attitudes towards sports drinks and/or energy drinks/shots, 2021
    • Graph 34: select ethical attitudes towards sports drinks and energy drinks/shots, by age, 2021
    • Graph 35: use of sports/energy drinks when at work, by gender and age, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 36: launches of sports & energy drinks with select energy ingredients*, 2010 and 2020
    • Graph 37: average sugar content in sports & energy drinks vs CSDs, 2010-20
    • Graph 38: NPD with sugar-reduction claims in sports & energy drinks vs CSDs, 2010-20
    • Graph 39: NPD with sugar-reduction claims in sports & energy drinks, by leading companies, 2010 and 2020
  5. market share

    • Company retail market shares of energy drinks, by value and volume, 2019-20
    • Company retail market shares of sports drinks, by value and volume, 2019-20
  6. market size, segmentation and forecast

    • COVID-19 SCENARIO PERFORMANCE

      • APPENDIX

        • Appendix – products covered, abbreviations, consumer research methodology and language usage
        • Appendix – market size and central forecast methodology
        • Appendix – COVID-19 scenario performance methodology and assumptions

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

      Below is a sample report, understand what you are buying.

      Click to show report
      Germany Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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