2024
8
Germany Sports Goods Retailing Market Report 2024
2024-04-10T11:01:37+01:00
REP0030A2FE_F5FB_4934_8EAA_6349BC973BBD
2195
172245
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
Consumers' health and wellbeing concerns are driving the sports goods market, but retailers will be challenged to capitalise on their interest during 2024 sports events. Armando Falcao, Associate Director…
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  6. Germany Sports Goods Retailing Market Report 2024

Germany Sports Goods Retailing Market Report 2024

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Consumers’ health and wellbeing concerns are driving the sports goods market, but retailers will be challenged to capitalise on their interest during 2024 sports events.

Armando Falcao, Associate Director – Retail Reports

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  1. Executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: total retail sales, online and in-store (excl VAT), 2014-23
    • Graph 2: harmonised consumer price index, by category, 2021-23
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 3: leading specialist retailers’ estimated share of the sport goods retail market*, 2023
  2. market drivers

    • The German economy
    • Graph 4: key economic data, in real terms, 2019-25
    • Graph 5: financial confidence index, 2022-24
    • Graph 6: retail sales excluding fuel (excl VAT), 2016-24
    • Health and wellbeing
    • Graph 7: proportion of those considered overweight and obese, by gender, 2021
    • 2024 – a year of sport
    • eCommerce
    • Graph 8: online retail sales in selected categories, 2016-23
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Graph 9: specialist sports goods retailers’ sales (exc VAT), 2016-23
    • Consumer spending
    • Graph 10: consumer spending on sports goods categories (incl VAT), 2014-23
    • Graph 11: consumer spending on sports goods categories (incl VAT), 2014-23
    • Channels of distribution
    • Graph 12: channels used to purchase sports goods, by age group, 2023
  4. What consumers want and why

    • Exercise locations
    • Graph 13: whether and where consumers exercise, by age group, 2023
    • Graph 14: where they exercise, by monthly household income, 2023
    • Graph 15: where consumers exercised or practiced sports, by age and gender, 2023
    • Items purchased at sports goods retailers
    • Graph 16: products consumers buy at sports goods retailers, 2023
    • Graph 17: sports goods categories purchased, by where consumers exercise, 2023
    • Graph 18: sports goods categories purchased, by gender, 2023
    • Channels used to buy sports goods
    • Graph 19: channels used to purchase sports goods, by age group, 2023
    • Graph 20: channels used to purchase sports goods, by where they exercise, 2023
    • Graph 21: sports goods categories purchased, by channel, 2023
    • Where they buy sportswear and footwear
    • Graph 22: retailers used to purchase sports goods, 2023
    • Graph 23: retailers used to purchase sports goods, by generation, 2023
    • Graph 24: retailers used to purchase sports goods, by gender, 2023
    • Graph 25: leading retailers’ positioning by shoppers’ average age and household income, 2023
    • Graph 26: repertoire of sports goods retailers used, by age group, 2023
    • Where they wear sportswear
    • Graph 27: where sportswear is worn, by where consumers exercise/practice sports, 2023
    • Graph 28: repertoire of locations where consumers wear sportswear, by gender and monthly household income, 2023
    • Behaviours towards sports and exercising
    • Graph 29: consumer behaviours towards sports and exercising, 2023
    • Graph 30: behaviours towards sportswear, by where consumers exercise/practice sports, 2023
    • Graph 31: behaviours towards sportswear, by age group, 2023
    • Graph 32: consumer behaviours towards sportswear, by age and gender, 2023
    • Graph 33: consumer behaviours towards sportswear, by where they exercise/practice sports, 2023
    • What consumers want from sports goods retailers
    • Graph 34: what consumers would like to see at sports goods retailers, 2023
    • Graph 35: what consumers would like to see at sports goods retailers, by age group, 2023
    • Graph 36: what consumers would like to see at sports goods retailers, by monthly household income, 2023
    • Graph 37: what consumers would like to see at sports goods retailers, by where they exercise, 2023
    • Graph 38: what consumers would like to see at sports goods retailers, by where they exercise, 2023
  5. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • Graph 39: leading specialist retailers’ estimated share of the sports goods market*, 2023
    • Retail innovation
    • Advertising and marketing activity
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology and language usage
    • Appendix – repertoire analysis methodology
    • Appendix – market size and forecast

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