2021
9
Germany Sports Participation Market Report 2021
2021-08-27T19:05:47+01:00
REP984AA8EF_E651_47DE_8D13_EB23DF9F15A4
2195
142006
[{"name":"Sports","url":"https:\/\/store.mintel.com\/industries\/leisure-time\/sports"}]
Report
en_GB
Driven by COVID-19, increasing mental health awareness calls for a balanced approach promoting physical and mental health together for a holistic perception of fitness.Hannah Sandow, Research Analyst…

Germany Sports Participation Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Driven by COVID-19, increasing mental health awareness calls for a balanced approach promoting physical and mental health together for a holistic perception of fitness.

Hannah Sandow, Research Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Impact of COVID-19 on sports participation
    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: exercise locations, 2021
    • Opportunities
  2. MARKET DRIVERS

    • COVID-19
    • [Graph] Germany: key economic data, in real terms, 2019-22
    • Obesity in Germany
    • [Graph] Germany: trends in body mass index (BMI), 1999-2017
    • Demographic ageing
    • [Graph] Germany: share of maximum adult population projections, by age group, 2020-30
    • Sport clubs and facilities
    • [Graph] Germany: members in top ten sport club associations, 2020
    • Technology
    • Major sporting events
  3. WHAT CONSUMERS WANT, AND WHY

    • Impact of COVID-19 on consumer behaviour
    • [Graph] Germany: Mintel's COVID-19 exposure anxiety index, 3 March 2020-20 July 2021
    • Sports played
    • [Graph] Germany: sports participation per type and age group, 2021
    • [Graph] Germany: most popular individual/keep-fit sports, 2021
    • [Graph] Germany: most popular outdoor/alternative sports, 2021
    • [Graph] Germany: most popular team/competitive sports, 2021
    • [Graph] Germany: most popular racquet sports, 2021
    • Exercise location
    • COVID-19 lockdown activity
    • [Graph] Germany: maintaining a healthy lifestyle during COVID-19 restrictions, 2021
    • Lockdown sentiment
    • [Graph] Germany: aspects of sports participation missed most during COVID-19, 2021
    • Behaviours around sports participation post-pandemic
    • [Graph] Germany: attitudes towards sports participation post-COVID-19, 2021
    • Incentives to trying a new sport
    • [Graph] Germany: main incentives to try new sports, 2021
    • [Graph] Germany: incentives to try new sports for sport participants and non-participants, 2021
    • Investment priorities
    • [Graph] Germany: investment priorities for governmental agencies and national sports bodies, 2021
    • [Graph] Germany: prevalence of childhood obesity based on gender and socio-economic status, 2014-17
  4. LAUNCH ACTIVITY AND INNOVATION

    • Establishing sports communities
    • Reshaping home workouts
    • Advertising and marketing activity
  5. MARKET SEGMENTATION, SIZE AND FORECAST

    • COVID-19 scenario performance

      • APPENDIX

        • Appendix – products covered, abbreviations, consumer research methodology and language usage
        • Appendix – market size and central forecast methodology
        • Appendix – COVID scenario performance methodology and assumptions

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

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      Germany Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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