2023
9
Germany Still, Sparkling and Fortified Wine Market Report 2023
2023-05-16T09:01:44+01:00
REP98C6E18A_D608_4A38_B327_D66EAF64BEEB
2195
163286
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Report
en_GB
Quality trumps quantity, whilst promotions are key to keeping sales up; innovation in low/no-alcohol wines will drive category growth amidst the moderation trend. Katrin Förster, Food & Drink Research…

Germany Still, Sparkling and Fortified Wine Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve in the wine market in Germany and future-proof your business with Mintel’s Germany Wine Market Report 2023. Our full report is packed with consumer-led market intelligence, a wine in Germany market forecast, and consumer behaviours affecting your industry. Get a 360° view of wine industry trends in Germany including market size to help you align your strategy with what your audience demands.

Below, we’ve handpicked some key insights from the full report.

Benefits and Key Insights for Market Professionals from Our Germany Wine Market Research

  • A detailed market outlook for the German wine industry, including expert insights and market drivers.
  • Consumption frequency of wine in Germany.
  • What wine formats are consumers purchasing?
  • What factors are influencing consumers’ buying decisions?
  • Consumer behaviours and attitudes related to wine.
  • Recent product launch activity and innovations, Germany wine market size and forecast.

The German Wine Industry: Current Market Landscape

Mintel’s wine market Germany research shows that the increasing cost of living and the alcohol moderation trend will contribute to a dip in wine volume sales.

To keep their Germany wine market share, brands will have to demonstrate their products’ value. Moreover, the alcohol moderation trend presents new opportunities, e.g. zero-alcohol alternatives, small bottles, and more.

The Wine Market Germany: What Consumers Want and Why

  • Wine Consumption and Consumer Behaviour: Six in 10 adults drink wine with 18 to 34-year-olds being the leading group in consumption frequency. However, Mintel’s wine market Germany research shows that many Germans have reduced the amount of alcohol they drink. 39% of Germans did not drink any sort of wine during the first half of 2022. This current alcohol moderation trend provides a chance for brands to explore no/low-alcohol wine options that appeal to those who want to limit or reduce their intake.
  • Challenges for the Wine Market in Germany: While the alcohol moderation trend will lead to Germany wine market growth potential for low-ABV wine innovations, it will challenge market leaders to look to new sub-categories.
  • Trends and Wine Market Opportunities: 54% of shoppers would rather buy fewer bottles of expensive wine than more cheap wine, indicating that quality as a seal of approval will gain importance with a focus on sustainability and resource conservation. Transparent communication through brands will be key for the growth of Germany wine market size.

Wine in Germany Market Forecast: What’s Next for the Wine Market in Germany?

To learn how to connect with your audience, purchase our full Germany Wine Market Report. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

 

Additional features included in your purchase of Mintel’s Germany Wine Market Report:

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Mintel Clients Portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Leading Brands in the German Wine Sector and Products covered in this Report

Brands: Kolonne Null, Belasco de Baquedano, Rotkäppchen-Mumm Sektkellereien, Dr. August Oetker, Peter Mertes, Groupe Les Grands Chais de France, Cantina Vecchia Torre, Württembergische Weingärtner-Zentralgenossenschaft, Moselland eG Winzergenossenschaft, Franz Wilhelm Langguth Erben, Deutsches Weintor, Schloss Wachenheim, and more.

Products: Still, sparkling, and fortified wine, low/no-alcohol wine, wine that is fresh/drinkable for a longer time, ABV wines, and more.

Expert Insights on Germany Wine Market Growth

This report, written by Katrin Förster, Food and Drink Research Analyst, delivers in-depth commentary on the wine market in Germany to highlight industry trends, and adds expert context to the numbers.

According to our wine market Germany research, quality trumps quantity. Promotions are key to keeping sales up and innovation in low/no-alcohol wines will drive Germany wine market growth amidst the moderation trend.

Katrin Förster
Katrin Förster
Research Analyst – Food and Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: company retail market share of wine, by value and volume, 2021
  2. MARKET DRIVERS

    • Graph 2: key economic data, in real terms, 2019-24
    • Personal, planetary and financial health
    • Graph 3: population structure by age, 2020-30
    • Graph 4: personal monthly net income of retirees, by gender, 2021
    • Graph 5: reduction of alcohol consumption, by age, 2022
  3. WHAT CONSUMERS WANT AND WHY

    • Consumption frequency of still, sparkling and fortified wine
    • Graph 6: consumption frequency of still, sparkling and fortified wine, 2022
    • Graph 7: frequency of drinking still, sparkling or fortified wine, 2022
    • Graph 8: frequency of drinking still, sparkling or fortified wine in the past six months, by age group, 2022
    • Purchase of wine types
    • Graph 9: types of still, sparkling or fortified wine bought in the last six months, 2022
    • Purchase of wine formats
    • Graph 10: format of still, sparkling or fortified wine bought in the last six months, 2022
    • Purchase of wine by ABV
    • Graph 11: alcohol strength of still, sparkling or fortified wine bought in the last six months, 2022
    • Factors influencing buying decision of wine
    • Graph 12: attributes to look for when buying still, sparkling or fortified wine, 2022
    • Occasions for which wine is bought
    • Graph 13: drinking occasions for which still, sparkling or fortified wine was purchased in the last six months, 2022
    • Behaviours related to still, sparkling and fortified wine
    • Graph 14: behaviours relating to still, sparkling and fortified wine, 2022
    • Attitudes towards still, sparkling and fortified wine
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 15: wine launches, by branded vs private label, 2018-22
    • Graph 16: wine launches, by ultimate company, 2021-22
    • Graph 17: wine launches, by top five claim categories, 2018-22
    • Graph 18: top five environmental claims used by wine launches, 2018 vs 2022
    • Graph 19: wine launches, by top three positioning claims, 2018-22
    • Advertising and marketing activity
  5. MARKET SHARE

    • MARKET SIZE, SEgmentation AND FORECAST

      • Market segmentation
      • Market forecast
    • APPENDIX

      • Appendix – products covered, abbreviations, consumer research methodology and language usage
      • Appendix – market size and central forecast methodology

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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