Germany Managing Stress and Mental Wellbeing Market Report 2022
£ 2,195 (Excl.Tax)
Description
The Germany Managing Stress and Mental Wellbeing Market Report 2022 identifies consumers’ attitudes towards mental health and their awareness of it, the impact of humanitarian/political/economic crises on mental health, and gives a broad mental health Germany market forecast. This report covers the German mental health market size, the mental health Germany market forecast, market segmentation and industry trends for the German Mental Health Market.
Mental Health Awareness Industry: Current Market Landscape
Confronted with multiple crises at once, e.g. inflation, economic situation, and political conflicts, Germans feel the adverse impact on their mental wellbeing. Money is currently the biggest cause of stress for Germans prompting them to reprioritise their spending. According to our mental health in Germany statistics, Germans are committed to spending on activities they use for stress relief, showcasing how mental health has become a greater priority for them.
More than ever, the mental health awareness industry and its brands need to support Germans in their quest to maintain good mental and physical wellbeing through holistic solutions that alleviate causes of stress or improve mental wellbeing, e.g. the stress relief benefits of sports.
Mental Health Statistics Germany: Market Share and Key Industry Trends
Mental wellbeing and stress management, according to mental health statistics Germany, will continue to play a role in consumers’ demand for holistic health. Digitalisation in the health sector opens up opportunities for brands in the mental wellness market to push more affordable wellbeing services, for example, with new AI-based mental health support.
- 74% of Germans felt stressed at least once during August 2022.
- 58% of Germans report stable mental wellbeing in 2022.
- 58% of Germans are committed to spending on activities they use for stress relief.
- 51% of Gen Z like to buy products designed to improve mental wellbeing.
Mental Health Market Germany: Future Trends
Mental health in Germany statistics show that one in three Germans like to buy products that are designed to improve mental wellbeing. Hence, brands can emphasise how their products and services contribute to upholding mental wellbeing on a daily basis, e.g. through personal self-care routines, healthy and indulgent snacks with adaptogenic benefits, or leisure offerings that support consumers to adopt a holistic perception of health.
Our market analysis predicts that financial concerns are likely to ease, therefore, Germans will have more room to invest in their mental wellbeing, and consequently, in the German mental health market. Brands can then build upon the resilience Germans will have gained. Anchoring the importance of self-care in consumers’ minds long-term will increase the appeal of wellbeing-focused personal care products and exercise providers with a holistic approach to health.
Read on to discover more details or take a look at all of our German Health & Wellbeing Market Research.
Quickly Understand
- The short-, medium- and long-term impact of inflation, the COVID-19 pandemic, the Ukraine conflict and the climate crisis on stress management, mental wellbeing, and the mental health market Germany.
- Changes in overall mental wellbeing and assessment of mental wellbeing through frequency of feelings and lifestyle habits.
What causes stress? - What methods are used to deal with stress?
- Comparison of physical and mental complaints and behavioural changes depending on consumers’ stress levels.
- Consumer behaviours and attitudes towards stress management and mental wellbeing.
Covered in this Report
Products: TV subscriptions, self-care/personal care products, beauty/grooming products/services (hairdresser, nail bar), healthy/guilt-free snacks, leisure offerings (theatre, music events), sleep/mood/calming drugs, wellness products, VMS, gym/health club subscriptions, and many more.
Brands: Berlin Organics, Lush (Bathe App), Nike, Transition Zone (Resilience Zone), Sanotact, Netflix, Amazon Prime Video, HelloBetter, 7mind, and many more.
Expert Analysis from a Specialist in the Field
This report, written by Hannah Sandow, a leading analyst in the Health & Wellbeing sector, delivers in-depth commentary and analysis to highlight current trends in the German Mental Health Market 2022, and adds expert context to the numbers.
As Germans navigate multiple crises, incorporating stress-relief benefits into everyday products will help consumers take charge of their own mental wellbeing.
Hannah Sandow
Senior Analyst – Health & Wellbeing, Germany
Table of Contents
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Opportunities
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MARKET DRIVERS
- The German economy
- Graph 1: key economic data, in real terms, 2019-24
- The impact of the economy on stress management and mental wellbeing
- Graph 2: financial confidence index and consumer price index, 2022
- Graph 3: spending priorities under budget cuts and usual spending, 2022
- Health & wellbeing
- Graph 4: changes in priorities since the COVID-19 outbreak, 2021
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WHAT CONSUMERS WANT AND WHY
- Change in overall mental wellbeing
- Frequency of health-related feelings and habits
- Graph 5: frequency of feelings experienced in the last month, 2022
- Graph 6: feelings experienced more than once a week by frequency of stress experienced, 2022
- Graph 7: frequency of habits done in the last month, 2022
- Graph 8: frequency of eating unhealthy meals/snacks, by generation, 2022
- Causes of stress
- Graph 9: biggest contributing factors to stress levels in the last month, 2022
- Graph 10: biggest contributing factors to stress levels in the last month, by generation, 2022
- Methods of dealing with stress
- Graph 11: methods of dealing with stress, 2022
- Physical, mental and behavioural effects of stress
- Graph 12: physical or mental complaints and behavioural changes, by frequency of stress experienced in the last month, 2022
- Behaviours towards managing stress and mental wellbeing
- Graph 13: behaviours towards managing stress and mental wellbeing, 2022
- Graph 14: feelings and habits experienced/done once a week or more in the last month, by feeling of control over one's mental health, 2022
- Attitudes towards managing stress and mental wellbeing
- Graph 15: attitudes towards managing stress and mental wellbeing, 2022
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LAUNCH ACTIVITY AND INNOVATION
- Healthcare
- Food and drink
- Beauty & personal care products
- Household care products
- Advertising and marketing activity
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APPENDIX
- Appendix – abbreviations, consumer research methodology and language usage
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