The Germany Managing Stress and Mental Wellbeing Market Report 2022 identifies consumers’ attitudes towards mental health and their awareness of it, the impact of humanitarian/political/economic crises on mental health, and gives a broad mental health Germany market forecast. This report covers the German mental health market size, the mental health Germany market forecast, market segmentation and industry trends for the German Mental Health Market.
Confronted with multiple crises at once, e.g. inflation, economic situation, and political conflicts, Germans feel the adverse impact on their mental wellbeing. Money is currently the biggest cause of stress for Germans prompting them to reprioritise their spending. According to our mental health in Germany statistics, Germans are committed to spending on activities they use for stress relief, showcasing how mental health has become a greater priority for them.
More than ever, the mental health awareness industry and its brands need to support Germans in their quest to maintain good mental and physical wellbeing through holistic solutions that alleviate causes of stress or improve mental wellbeing, e.g. the stress relief benefits of sports.
Mental wellbeing and stress management, according to mental health statistics Germany, will continue to play a role in consumers’ demand for holistic health. Digitalisation in the health sector opens up opportunities for brands in the mental wellness market to push more affordable wellbeing services, for example, with new AI-based mental health support.
Mental health in Germany statistics show that one in three Germans like to buy products that are designed to improve mental wellbeing. Hence, brands can emphasise how their products and services contribute to upholding mental wellbeing on a daily basis, e.g. through personal self-care routines, healthy and indulgent snacks with adaptogenic benefits, or leisure offerings that support consumers to adopt a holistic perception of health.
Our market analysis predicts that financial concerns are likely to ease, therefore, Germans will have more room to invest in their mental wellbeing, and consequently, in the German mental health market. Brands can then build upon the resilience Germans will have gained. Anchoring the importance of self-care in consumers’ minds long-term will increase the appeal of wellbeing-focused personal care products and exercise providers with a holistic approach to health.
Read on to discover more details or take a look at all of our German Health & Wellbeing Market Research.
Products: TV subscriptions, self-care/personal care products, beauty/grooming products/services (hairdresser, nail bar), healthy/guilt-free snacks, leisure offerings (theatre, music events), sleep/mood/calming drugs, wellness products, VMS, gym/health club subscriptions, and many more.
Brands: Berlin Organics, Lush (Bathe App), Nike, Transition Zone (Resilience Zone), Sanotact, Netflix, Amazon Prime Video, HelloBetter, 7mind, and many more.
This report, written by Hannah Sandow, a leading analyst in the Health & Wellbeing sector, delivers in-depth commentary and analysis to highlight current trends in the German Mental Health Market 2022, and adds expert context to the numbers.
As Germans navigate multiple crises, incorporating stress-relief benefits into everyday products will help consumers take charge of their own mental wellbeing.
Hannah Sandow
Senior Analyst – Health & Wellbeing, Germany
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more€ 5,900 – € 24,200
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more€ 595
OTC Medications - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers analgesics, cough/cold/flu, gastro-intestinal, dermatological...
Find out more€ 2,600
Germans have reported incremental improvements to their digestive health across 2023-24 (-3pp), yet gender inequality persists; across the same period, men experienced greater improvement in digestive issues (-5%...
Find out more€ 2,600
In times of polycrisis, multifactorial stress is widespread among Germans. Brands can help consumers better understand the effects of stress and demonstrate the value of wellbeing products and...
Find out more€ 2,600
In times of polycrisis, multifactorial stress is widespread among Germans. Brands can help consumers better understand the effects of stress and demonstrate the value of wellbeing products and...
Find out more€ 2,600
Our wellness travel Germany market research shows that brands can shift to a holistic wellness experience and focus on diverse activities, such as fitness, nutrition, and natural remedies...
Find out more
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
