2021
9
Germany Sugar and Gum Confectionery Market Report 2021
2021-02-26T16:09:58+00:00
REP6C15076B_732F_41E3_A9CF_B1F99FEFD5D1
2195
135006
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Report
en_GB
Natural ingredients, suitability for gifting as well as alignment with relaxation/mood boosting offer potential for sugar and gum confectionery. Hanna Mansour, Research Analyst – Food & Drink…

Germany Sugar and Gum Confectionery Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Sugar & Gum Confectionery – Germany market including the behaviours, preferences and habits of the consumer.

Lower-sugar sweets, vegan options and products that are suitable for gifting will continue to offer a lot of potential. Natural ingredients are also a very important factor for Germans when it comes to sugar confectionery and gum. Pointing out characteristics associated with naturalness can help brands win favour.

Read on to find out more or take a look at all our Germany Food market research.

Quickly Understand

  • What topics are high on sweets consumers’ agenda?
  • How can sweets help to relax, relieve stress and boost consumers’ mood?
  • How can your brand tap into personalised sweets for gifting?
  • How to best appeal to German consumers within the category?
  • What are the types of sugar and gum confectionery used?
  • What are the purchase drivers within the category?

Covered in this report

Brands mentioned: Aldi, August Storck KG, Best Moments, Boni Selection, CFP Brands Süßwarenhandels GmbH & Co. KG, Chewsy, De Bron, DM, Freche Freunde, Grünkunft, Haribo GmbH & Co. KG, Hitschler, Katjes Fassin GmbH + Co. KG, Lühders, Mars, Mr Candy Baker, Murnauers, Incorporated, Perfetti Van Melle S.p.A., Prozis, REWE, Ricola Group AG, Roelli Roelli, Soldan Holding + Bonbonspezialitäten GmbH, Sportness, Trolli GmbH, True Gum, Vicks, Vivil A. Müller GmbH & Co. KG, Xucker, Zotter Quadratur des Kreises, etc.

Products covered:

  • Soft confectionery (such as jelly sweets, pastilles)
  • Standard and power mints
  • Hard confectionery (such as boiled sweets, toffees, caramels)
  • Functional confectionery (such as medicated confectionery)
  • Chewing gum and bubble gum
  • Other confectionery (such as loose pick’n’mix and lollipops)

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Natural ingredients, suitability for gifting as well as alignment with relaxation/mood boosting offer potential for sugar and gum confectionery.
Hanna Mansour
Analyst – Food and Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Impact of COVID-19 on sugar and gum confectionery
    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail market share of sugar and gum confectionery, by value and volume, 2019
  2. MARKET DRIVERS

    • [Graph] Germany: key economic data, in real terms, 2019-2022
    • [Graph] Germany: extent of concern about how the outbreak might affect respondents’ lifestyle, November 2020
  3. WHAT CONSUMERS WANT, AND WHY

    • Impact of COVID-19 on consumer behaviour
    • Types of sugar and gum confectionery used and frequency of sugar and gum confectionery usage
    • [Graph] Germany: usage of sweets and gums, by age, September 2020
    • [Graph] Germany: types of sugar and gum confectionery used, September 2020
    • [Graph] Germany: frequency of using sugar and gum confectionery, September 2020
    • Motivations for eating sugar and gum confectionery
    • [Graph] Germany: motivations for eating sweets, September 2020
    • [Graph] Germany: eating sugar confectionery to boost one’s mood, by age, September 2020
    • Attitudes towards sugar confectionery
    • [Graph] Germany: attitudes towards sugar confectionery, September 2020
    • Interest in sugar confectionery concepts
    • [Graph] Germany: interest in sugar confectionery concepts, September 2020
    • Motivations for using gum
    • [Graph] Germany: motivations for using gum, September 2020
    • Behaviours related to chewing gum
    • [Graph] Germany: behaviours regarding gum, September 2020
    • [Graph] Germany: willingness to pay more for biodegradable gum, by age, September 2020
    • Reasons for not using gum
    • [Graph] Germany: reasons for not using gum, by age, September 2020
  4. LAUNCH ACTIVITY AND INNOVATION

    • [Graph] Germany: launches of sugar and gum confectionery, by top 10 claims, 2016 and 2020
    • [Graph] Germany: launches of sugar and gum confectionery, by vegan/vegetarian claims, 2016-20
    • [Graph] Germany: launches of sugar and gum confectionery, by top 10 ethical claims, 2016 vs 2020
    • [Graph] Germany: launches of sugar and gum confectionery, by private label and brands, 2016 and 2020
    • Advertising and marketing activity
  5. MARKET SHARE

    • Retail market share of sugar and gum confectionery, by value, 2018-19
    • Retail market share of sugar and gum confectionery, by volume, 2018-19
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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