87% of Germans eat/consume sweets or gum, with usage near universal among 16-34s, but remaining widespread among all adults as people remain loyal to the category as they age.
After a decline in 2023, the Germany Sugar and Gum Confectionery Market is expected to grow in this year, with value sales projected to rise. Looking ahead, both Sugar Confectionery market and Gum Confectionery market are forecasted to see almost 30% increase in retail value sales from in the foreseeable future, with more modest growth in volume. This growth will be driven by consumer demand for healthier, sustainable, and plant-based options, as well as functional products targeting mental and physical well-being, alongside the affordability and innovation in the sector.
Consumer trends in the Germany Sugar and Gum Confectionery Market are shifting towards health-conscious and ethical choices. Younger consumers, especially those aged 16-34, are increasingly seeking products that offer functional benefits, such as mental performance support, stress relief, and weight management. There is a growing preference for plant-based, natural, and sustainably sourced ingredients, with many consumers avoiding animal-derived ingredients like gelatine. Additionally, there is rising interest in eco-friendly packaging, with a significant demand for biodegradable and plastic-free options. Overall, consumers are looking for a balance between indulgence and wellness, favouring products that are both treat-worthy and aligned with their health and environmental values Sugar and Gum Confectionery Market.
Purchasing the Germany Sugar and Gum Confectionery Market Report 2025 reveals a shift towards healthier, sustainable products, with rising demand for plant-based, low-sugar, and biodegradable options. Consumers are also seeking affordable premium products, driven by innovations in unique flavours, functional benefits, and eco-friendly packaging.
The Germany Sugar and Gum Confectionery Market Report 2025 provides in-depth insights into the current market trends, consumer preferences, and emerging opportunities in the confectionery sector. It covers key areas such as product innovation, health-conscious trends, sustainability, and functional benefits, including plant-based, low-sugar, and biodegradable options. The report surveys consumer behaviour, purchasing patterns, and demand for premium yet affordable products in the Sugar Market and Gum Confectionery Market. Industry stakeholders, including confectionery manufacturers, retailers, health-focused brands, and sustainability-driven companies, will benefit from this comprehensive analysis, enabling them to make informed decisions and capitalize on opportunities in the Confectionery Market and Sugar and Gum Confectionery Market size in Germany.
| Report Attributes | Details |
|---|---|
| Published Date | May 2025 |
| Data Range | 2019-2029 |
| Measurement Metrics | Revenue in € |
| Country Focus | Germany |
| Consumer Data | 2,000 internet users aged 16+, March 2025 |
| Number of Pages | 68 |
| Market Segmentation | Jelly/Gummy Sweets, Hard Candy, Chewy Sweets, Marzipan, Toffees/Caramels, Mints, Liquorice Sweets, Marshmallows, Mint-Flavored Gum, and Gum with Flavors Other Than Mint |
| Leading Companies | Haribo, Wrigley’s, Katjes, ALDI SÜD, Em-eukal, Lidl, Mentos, M&S, Trolli, Birkengold, and Chupa Chups |
This report was written by Hannah Sandow. After joining Mintel in 2017, Hannah gained significant experience in quantitative and qualitative research working with GNPD and Mintel Market Sizes before joining German Reports. Drawing from her academic background in Health Science, she now researches and writes about German consumer and market trends on the topics of Health & Wellbeing.
Explore value-led NPD as interest in BFY and novelty grows, but without overlooking planetary health considerations.
Hannah Sandow
Associate Director – Food & Drink, Germany
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