Stay ahead of the curve and future-proof your business with Mintel’s Germany Sugar and Gum Confectionery Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest confectionery trends, and consumer behaviours affecting your industry. Get a 360° view of the sugar and gum confectionery market in Germany including sugar confectionery market size in Germany, market share, and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The high cost of sugar alongside soaring energy rates, have led to cost increases that can no longer be absorbed by manufacturers, resulting in higher prices. Many, however, will most likely accept these, given the relative affordability of confectionery.
While rising prices may not impact confectionery sales too much, the government’s plan to curb the sugar contents of sweets, which will see more reduced sugar varieties enter the market, will pose a threat to traditional sugar and gum confectionery.
To learn how to connect with your audience, purchase our Germany Sugar and Gum Confectionery Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Katjes, Naschlabor, Storck, LevelUp, Maoam, Haribo, Mars, Ricola, Soldan Holding + Bonbonspezialitäten, Trolli, Perfetti Van Melle, CFP Süßwarenhandels GmbH & Co. KG, and many more.
Products: Jelly and gummy sweets, hard candy, chewy sweets, marzipan, toffees, caramels, mints, liquorice, mint flavoured gum, other gums, marshmallows, and many more.
This report, written by Khalid Peerbaccus, Senior Analyst, delivers in-depth commentary and analysis to highlight industry trends and add expert context to the numbers.
Brands have the opportunity to position sweets as inexpensive mood boosters. To target gum users, they can look beyond breath freshening when advertising their products, and a focus on flavour in better-for-you offerings will resonate with consumers.
Khalid Peerbaccus
Senior Analyst – Food & Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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