Germany Suncare Market Report 2023
Our market research shows that health concerns drive the use of sun care in Germany, and the fusion of convenience and skincare appeals to consumers. NPD can look into multi-protective…

Germany Suncare Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Germany Sun Care Market Report 2023. Our full report is packed with consumer-led market intelligence, sun care market trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the sun care products market in Germany including the sun care market size, sun care products market share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed Germany sun care products market outlook, including market drivers and expert insights.
  • The effects of the cost of living crisis on the sun care products market in Germany.
  • The purchase and use of sun protection in Germany by category.
  • Preferred retailers when purchasing sun care in Germany.
  • Consumer behaviours, interest, and concerns around sun protection in Germany, e.g., purchase factors (convenience, efficacy, additional skincare benefits).
  • Launch activity and innovation in the sun care products market in Germany, e.g., products with skincare ingredients, and multi-protective formulations.
  • How your business can tap into opportunities to increase your sun care products market share in Germany.

An Overview of Sun Care in Germany

Sun care products market growth in Germany has largely been driven by inflation, the lift of travel bans, and skin protection and health concerns over the past few years.

Surging prices and economic uncertainty have lowered German households’ financial confidence and caused suppressed spending, but health concerns and the lift of travel bans have buoyed the German sun care products market.

Sun Protection in Germany: What Consumers Want and Why

  • The Impact of Inflation on Sun Care in Germany: As household finances struggle to recover, consumers will prioritise convenience and multi-functionality. Private labels also offer struggling households relief with 45% of Germans switching to buying more own-label products.
  • Sun Protection in Germany: Awareness of the negative effects of sun exposure is growing among German consumers and they are prioritising skin health as a result. But still, 68% of Germans mainly use sun care products on vacation, showing the need to increase their usage. Moreover, younger consumers are concerned about harmful ingredients in sun protection products, pointing to opportunities to reassure them through transparent communication efforts, natural formulations, and third-party validation.
  • Sun Care Market Trends: As awareness of the damaging effects of sun exposure grows, multifunctional formulations that contain skincare ingredients will appeal to concerned consumers. BPC products like moisturisers with SPF will challenge the traditional sun care products market, with 30% of women in Germany already using skincare with sun protection.

German Sun Care Products Market Forecast

  • As multi-protective formulations become more common, brands can consider offering alternative formats like wash-ons or ingestibles, with innovation prioritising both consumers’ and the environment’s health.

To learn how to connect with your audience, purchase our Germany Sun Care Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: KLĒNSKIN, EcoSun, Cosmile, Skinny Tan, TikTok, Beiersdorf (NIVEA, Eucerin), L’Oréal (Garnier, Vichy, Biotherm, La Roche-Posay), Rossmann, Edeka, Aldi, Stada Arzneimittel, Galderma, Pierre Fabre, Isdin, SEREKO, Prakti, DM (Sundance), and many more.

Products: Lotions/creams, pumps, skincare with sun protection, wash ons, tanning drops, makeup with sun protection, haircare with sun protection, sticks and balms, aerosols, serums, roll-ons, and more.

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Expert Insights on Sun Care in Germany

This report, written by Mihaela Suhalitca, Research Analyst, delivers in-depth commentary and analysis to highlight sun care market trends in Germany and add expert context to the numbers.

Our market research shows that health concerns drive the use of sun care in Germany, and the fusion of convenience and skincare appeals to consumers. NPD can look into multi-protective and alternative formats to tap into consumer demand.

Mihaela Suhalitca, Research Analyst
Mihaela Suhalitca
Research Analyst – Beauty & Personal Care

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: company share of suncare, by value, 2022

    • The German economy
    • Graph 2: key economic data, in real terms, 2019-25
    • Graph 3: financial confidence index, 2022-23

    • Usage of sun protection and aftersun
    • Graph 4: sun protection and suncare products used in the past 12 months, by product type, 2023
    • Graph 5: usage of suncare products, by net monthly household income, 2023
    • Graph 6: usage of suncare products, by generation, 2023
    • Graph 7: launches of face colour cosmetics with UV claims, 2023
    • Purchase channels and amount spent on sun protection products
    • Graph 8: retailers used to purchase sun protection products in the past 12 months, 2023
    • Graph 9: amount typically spent on a single sun protection product in the past 12 months, 2023
    • Desired benefits in sun protection products
    • Graph 10: benefits looked for in suncare, 2023
    • Graph 11: launches in sun protection, by select beauty-enhancing claims, 2019-23
    • Graph 12: launches in sun protection with select skin concern claims, 2019-23
    • Behaviours towards sun protection
    • Graph 13: behaviours toward health benefits provided by suncare, 2023
    • Graph 14: behaviours towards applying suncare, 2023
    • Usage of sunless tanning products and services
    • Graph 15: sunless products and services used in the past 12 months, by product type, 2023
    • Graph 16: net usage of sunless tanning products and services, 2021 and 2023
    • Graph 17: reasons for not using sunless tanning products in the last 12 months, 2023

    • Graph 18: launches in sun protection and aftersun products, by top 10 ultimate companies, 2019-23
    • Graph 19: launches in sunless tanning, by top 10 ultimate companies, 2019-23
    • Graph 20: launches of suncare products, by product category, 2019-23
    • Graph 21: launches in suncare, by launch type, 2019-23
    • Sun protection
    • Graph 22: launches in sun protection, by the top 10 claims, 2019-23
    • Graph 23: launches in sun protection, by SPF level, 2019-23
    • Graph 24: launches in sun protection, by price positioning, 2019-23
    • Graph 25: sun protection launches with non-nano claims, 2018-23
    • Aftersun
    • Graph 26: aggregated aftersun launches, by the top 10 claims, 2019-23
    • Graph 27: aggregated aftersun launches, by tested claims, 2019-23
    • Sunless tanning
    • Graph 28: aggregated launches in sunless tanning, by the top 10 claims, 2019-23
    • Advertising and marketing activity


      • Market segmentation

      • Appendix – products covered, abbreviations, consumer research methodology and language usage
      • Appendix – market size and central forecast methodology

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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