2021
9
Germany Suncare Market Report 2021
2021-05-10T09:02:32+01:00
REP2A719C93_C077_45D7_BB9C_CF598E474677
2195
137944
[{"name":"Suncare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare\/suncare"}]
Report
en_GB
Reduced spend on suncare in 2020 proved the category is reliant on travel. Whilst demand will return as COVID-19's threat eases, NPD can future-proof the category. Heidi Lanschützer, Associate…

Germany Suncare Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Suncare – Germany market including the behaviours, preferences and habits of the consumer.

The sharp decline in spend during 2020 highlighted the category’s reliance on domestic weather and outbound travel. Brands can offset this reliance by educating consumers on the benefits of frequent sun protection usage. To further boost engagement, brands can use added skincare benefits and claims to create new usage occasions.

Read on to find out more or take a look at all of our Germany Beauty and Personal care market research.

Quickly Understand

  • How can suncare brands create stronger ties to health and wellbeing?
  • How can your brand adapt to challenges due to shifts in travel behaviours?
  • How to provide consumers with reasons to use sunless tanning?
  • What is the impact on the marketing mix for suncare in Germany?
  • What are the untapped opportunities within the German suncare market?
  • How do Germans use sun protection and aftersun care and what innovation are they interested in?

Covered in this report

Brands mentioned: Amanda Harrington, Asam, Avène, Beiersdorf, Be3, Biosolis, Clarins, Comfort Zone, Darling, Dermalogica, Dolce & Gabbana, Douglas, Estelle & Thild, Eucerin, Garnier Ambre Solaire, James Read, Jean&Len, Ladival, Lancaster, La Roche-Posay, Lavera, lyla health app, NIP + FAB, Pai, Payot, Pestle & Mortar, Rosental, Shiseido, Soleil Toujours, St. Tropez, Suntribe, Tan-Luxe, V.Sun, etc.

Products covered:

This Report examines the German suncare market, including sun protection, aftersun and sunless/self-tanning. For the purposes of this Report, Mintel has used the following definitions:

  • Sun protection products which protect the skin against UVA/UVB rays in any format
  • Aftersun products
  • Sunless/self-tanning products in any format

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Reduced spend on suncare in 2020 proved the category is reliant on travel. Whilst demand will return as COVID-19’s threat eases, NPD can future-proof the category.

Heidi Lanschützer
Associate Director – Mintel Reports Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Impact of COVID-19 on suncare
    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: reasons for using sun protection in the last 12 months, September 2020
    • Graph 2: interest in select sun protection innovation, September 2020
    • Opportunities
    • The competitive landscape
    • Graph 3: retail market share of suncare value sales, by company, 2019
    • Marketing mix
  2. MARKET DRIVERS

    • Graph 4: key economic data, in real terms, 2019-22
    • Graph 5: changes in financial situation since the start of the outbreak, 2-12 February 2021
    • Graph 6: total population by age, % share, 2020-30
    • Graph 7: type of BPC products typically purchased, June 2020
    • Graph 8: reasons for using bodycare products, December 2020
  3. WHAT CONSUMERS WANT, AND WHY

    • Impact of COVID-19 on consumer behaviour
    • Graph 9: spend on BPC compared to before the COVID-19 outbreak, 4-17 March 2021
    • Graph 10: expectations for main holiday 2021, 4-17 March 2021
    • Usage of sun protection and aftersun
    • Graph 11: sun protection and aftersun products used in the last 12 months, September 2020
    • Graph 12: sun protection and aftersun products used in the last 12 months, by age, September 2020
    • Graph 13: sun protection levels used in the last 12 months, September 2020
    • Reasons for using and not using sun protection
    • Graph 14: reasons for using sun protection in the last 12 months, September 2020
    • Graph 15: reasons for using sun protection in the last 12 months, by age, September 2020
    • Graph 16: reasons for not using sun protection in the last 12 months, September 2020
    • Interest in sun protection innovation
    • Graph 17: interest in sun protection innovation, September 2020
    • Graph 18: interest in select sun protection innovations, by age, September 2020
    • Graph 19: interest in sun protection developed for specific skin tones, by age and gender, September 2020
    • Usage of sunless tanning products and services
    • Graph 20: sunless tanning products and services used in the last 12 months, September 2020
    • Graph 21: usage of sunless tanning products and services, by age, September 2020
    • Graph 22: select types of products used by sunless tanning product users, September 2020
    • Frequency of suncare and sunless tanning usage
    • Graph 23: seasonal usage of suncare/sunless tanning products in the last 12 months, by product type, September 2020
    • Graph 24: exercise location before the COVID-19/coronavirus outbreak June 2020
    • Graph 25: usage of suncare/sunless tanning products only on certain occasions in the last 12 months, by product type, September 2020
    • Graph 26: change in usage of suncare/sunless tanning products in the last 12 months, September 2020
    • Graph 27: less frequent usage of suncare/sunless tanning products in the last 12 months, September 2020
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 28: NPD in suncare, by sub-category, 2016-20
    • Graph 29: NPD in the suncare, by brand type, 2018-20
    • Graph 30: NPD in suncare, by top 10 ultimate companies in 2020, 2018-20
    • Graph 31: NPD in suncare, by launch type, 2018-20
    • Sun protection
    • Graph 32: top 10 claims in sun protection in 2020, 2018-20
    • Aftersun
    • Graph 33: top 10 claims in aftersun in 2020, 2018-20
    • Sunless tanning
    • Graph 34: top 10 claims in sunless tanning in 2020, 2018-20
    • Advertising and marketing activity
  5. MARKET SHARE

    • Retail market share of suncare, 2018-20
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
    • Market size and forecast – retail value sales
    • Retail value market shares of suncare by segment, 2018-20
  7. APPENDIX

    • Appendix – products covered, abbreviations and consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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