Stay ahead of the curve and future-proof your business with Mintel’s Supermarkets in Germany Report 2024. Our full report is packed with consumer-led market intelligence, supermarket trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the supermarkets industry Germany including the market size, the Germany supermarket market share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Mintel’s supermarkets in Germany market research shows that the high cost of living caused Germans to consume less food and drink in 2023, however, they spent more compared to 2022.
The leading supermarkets in Germany will sustain their share of grocery retail despite higher competition according to Mintel’s Germany supermarket trends report. This is due to them taking further steps towards digitalisation and offering more omnichannel shopping experiences.
To learn how to connect with your audience, purchase our Germany Supermarkets Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Rewe, Aldi, Penny, KODi, Ochama, Amazon, Edeka, Bartels-Langness, Bünting, Dohle/HIT, Tegut, K+K, Wasgau, Netto, and many more.
This report, written by Armando Falcao, Associate Director, delivers in-depth commentary and analysis to highlight Germany supermarkets trends and add expert context to the numbers.
Supermarkets in Germany are facing stronger competition from discounters and online retailers, but have kept their share of grocery retail and will be favoured as shoppers decide to trade up.
Armando Falcao
Associate Director – Retail Reports
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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