2020
9
Germany Supermarkets Market Report 2020
2021-01-26T10:03:02+00:00
REP31AB9EBA_2170_4CAA_94EA_5E6B5F0CD8F1
2195
133112
[{"name":"Supermarkets and Grocery","url":"https:\/\/store.mintel.com\/industries\/retail\/supermarkets-grocery"}]
Report
en_GB
Boosted by the COVID-19 pandemic, supermarkets experienced a strong year in 2020, fighting a hard battle with discounters to remain relevant to consumers. Carolin Jaretzke, Associate Director Retail…

Germany Supermarkets Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Supermarkets – Germany market including the behaviours, preferences and habits of the consumer.

Click here to view our latest market research on Supermarkets 2022 (DE version).

 

While other industries are suffering significantly due to the pandemic, supermarkets have experienced a peak in sales, outperforming food discounters. Mintel predicts supermarkets to grow 10.9% from 2020 to 2025, with growth fuelled by investments in omnichannel and private label. COVID-19 led to a surge in demand for online grocery shopping in Germany. Leading supermarkets have already increased capacity, and we expect to see new entrants to the online market. Supermarkets need to invest in an online presence to stay competitive.

Quickly Understand

  • How is online competition affecting the German market?
  • How are Brexit and another lockdown impacting the industry?
  • What are the growth opportunities ahead for German supermarkets?
  • Discover how tapping into localism can drive growth
  • Why are private label ranges the big winners of the ‘next normal’?
  • Explore why embracing digitalisation is now crucial for your brand

Covered in this report

Brands mentioned: REWE, Edeka, Aldi, Walmart, Amazon, Bünting, Dohle, Bartels-Langness, NIVEA, Locavore, Institut Fresenius, Bundesministerium für Ernährung und Landwirtschaft (BMEL), etc.

Expert analysis from a specialist in the field

Written by Carolin Jaretzke, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Boosted by the COVID-19 pandemic, supermarkets experienced a strong year in 2020, fighting a hard battle with discounters to remain relevant to consumers.
Carolin Jaretzke
Associate Director – Retail

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • [Graph] Germany: supermarket market size (incl VAT), 2015-25
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: leading grocers’ share of all food retailers’ sales, 2019 (est)
  2. THE IMPACT OF COVID-19

    • [Graph] Germany: statements that have applied to consumers since the start of the COVID-19/coronavirus outbreak, 21 April-1 October 2020
  3. market drivers

    • [Graph] Germany: real GDP growth, 2008-20 (est)
    • [Graph] Germany: OECD consumer confidence index, October 2019-September 2020
    • [Graph] Germany: maximum total population by age, % share, 2020-30
    • [Graph] Germany: food and drink launches with ethical/environmental claims, Q1 2018-Q4 2020
  4. MARKET ACTIVITY

    • Sector size and forecast
    • [Graph] Germany: supermarket sales size (incl VAT), 2015-25
    • Consumer spending
    • [Graph] Germany: consumer spending on food, drink and tobacco, €bn, 2014-20 (fore)
    • [Graph] Germany: Consumer Price Index total, January 2018-September 2020
    • Channels of distribution
    • [Graph] Germany: retailers via outlet type, 2019
  5. What consumers want and why

    • Who shops for groceries
    • [Graph] Germany: responsibility for grocery shopping, August 2020
    • [Graph] Germany: consumers who are responsible for grocery shopping in their households, by gender, August 2020
    • [Graph] Germany: responsibility for grocery shopping, by generation, August 2020
    • Where they shop for groceries
    • [Graph] Germany: store types where consumers regularly spend the most money in a typical month, August 2020
    • [Graph] Germany: grocery retailers consumers spend the most money with in a typical month, August 2020
    • [Graph] Germany: grocery retailers consumers spend the most money with in a typical month, 2018-20
    • Who shops at supermarkets
    • [Graph] Germany: store types consumers typically shop at, by age, August 2020
    • [Graph] Germany: consumers who spend the most with Rewe and Edeka, by generation, August 2020
    • [Graph] Germany: consumers who spend the most money with Rewe in a typical month, by age and gender, August 2020
    • [Graph] Germany: consumers who spend the most money with Edeka in a typical month, by financial situation, August 2020
    • [Graph] Germany: job loss or furlough as a result of the COVID-19 outbreak, by age, 20-28 May 2020
    • Satisfaction with supermarkets
    • [Graph] Germany: overall satisfaction with supermarkets, August 2020
    • [Graph] Germany: private label product launches, by claim categories, 2015-20
    • Attitudes of supermarket shoppers
  6. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • [Graph] Germany: leading grocers’ share of all food retailers’ sales, 2019 (est)
    • Supermarkets and online
    • [Graph] German: leading food delivery retailers, turnover, 2019
    • [Graph] Germany: consumers who regularly spend the most money in online grocery stores, by age and gender, August 2020
    • Retail innovation
    • [Graph] Germany: consumers giving higher priority to eating healthily and doing exercise since the COVID-19 outbreak, by gender, age and parental status, 6-13 May 2020
    • Advertising and marketing activity
    • Company profiles
  7. Appendix

    • A note on COVID-19
    • Appendix – abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch