2023
9
Germany Sustainability in BPC Market Report 2023
2023-10-26T19:03:45+01:00
REP0FDABFC0_6007_478D_8721_96D02C0803B8
2195
167628
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Report
en_GB
Mintel’s Germany sustainability market research shows that consumers look to beauty and grooming companies to act sustainably. To resonate with customers, sustainability should be aligned with cost savings, with refills…

Germany Sustainability in BPC Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s Germany Sustainability in BPC Market Report 2023. Our full report is packed with consumer-led market intelligence, the sustainability trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of sustainability in the German BPC market including consumer attitudes and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • The definition of sustainable practices by beauty and grooming brands.
  • Sustainability awareness in beauty/personal care brands.
  • Sustainable routines undertaken by beauty brands and consumers.
  • Consumer attitudes towards sustainability in BPC, e.g. interest in refills.
  • The four consumer typologies.

An Overview of Sustainability in the German BPC Market

As the ongoing cost of living crisis continues to impact German households’ budgets, sustainability is taking a backseat.

  • 64% of German consumers agree that inflationary prices will cause people to prioritise their spending over sustainability.

Sustainability in Germany: What Consumers Want and Why

  • Inflation & Sustainability in Germany: Reducing cost has taken priority with the cost of living crisis and is overshadowing sustainability with 44% of Germans not having researched how sustainable a brand is in the last 12 months. Brands using sustainability claims will have to prove their value.
  • Germany Sustainability Market Research: Despite a dip in sustainability concerns due to high prices, ethical and environmental claims have become a consumer expectation and Germans still display a solid foundation of sustainable behaviours, as 42% of consumers undertake one to two sustainable actions.
  • Sustainability Awareness in Beauty/Personal Care Brands: 53% of Germans think the responsibility for sustainable practices lies with big brands instead of individuals. Brands should find ways to motivate passive consumers to engage with sustainability, e.g. refills, both for at-home use and at in-store locations.

Germany Sustainability Market Research & Forecast

  • According to Mintel’s Germany sustainability market research, consumers will begin to regain financial confidence and can factor sustainability into their decisions, which will continue to be an important part of consumer expectation.

To learn how to connect with your audience, purchase our Germany Sustainability in BPC Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Ben & Anna, Mugler, Haekels, Carbios, Vivomer, Dove, Susanne Kaufmann, Facetheory, SELENACARE, erbeerwoche, Macomba, OioLab, Provenance, Deciem, Weleda, dm, Rossmann, L’Oréal, Less Waste, Müller, und Gretel, Paperdent, Garnier, ASDA, RECUP, and many more.

Products: Shampoo, fragrances, cream, deodorant, body, face and scalp wash, eye cream, hygiene products, beauty balm, cleansing balm, shower gel, razors, hand soap, haircare, facial skincare, oral care, makeup, bodycare, bath and shower products, and many more.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights on Sustainability in the German BPC Market

This report, written by Henrike Philipp, Associate Analyst, delivers in-depth commentary and analysis to highlight industry trends and add expert context to the numbers.

Mintel’s Germany sustainability market research shows that consumers look to beauty and grooming companies to act sustainably. To resonate with customers, sustainability should be aligned with cost savings, with refills continuing to play an important part.

Henrike Philipp - Associate Analyst
Henrike Philipp
Associate Analyst

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Graph 1: key economic data, in real terms, 2019-24
    • Mintel predicts
    • Opportunities
    • Graph 2: launches in fragrances with refill claims, 2018-23
    • Graph 3: definition of sustainable practices by beauty/grooming brands, 2023
  2. MARKET DRIVERS

    • The German economy
    • Graph 4: key economic data, in real terms, 2019-24
    • Graph 5: financial confidence index, 2022-23
  3. WHAT CONSUMERS WANT AND WHY

    • Definition of sustainable practices by beauty/grooming brands
    • Graph 6: definition of sustainable practices by beauty/grooming brands, 2023
    • Sustainable routines
    • Graph 7: sustainable routines, 2023
    • Research on how sustainable a beauty/grooming brand is
    • Graph 8: research conducted by consumers on how sustainable a beauty/grooming brand is, 2023
    • Interest in refills
    • Graph 9: interest in refills, 2023
    • Graph 10: launches with refillable claims, 2018-23
    • Graph 11: avg € per 100ml/g in non-refillable products vs refillable products, by category, 2020-23
    • Graph 12: avg € per 100ml/g in non-refillable products vs refillable products, by category, 2020-23
    • Attitudes towards sustainability
    • Graph 13: attitudes in relation to understanding of sustainability – NET, 2023
    • Graph 14: cost-related attitudes towards sustainability in BPC, NET, 2023
    • Graph 15: attitudes towards sustainability in BPC, NET, 2023
    • Consumer typologies
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 16: launches with ethical/environmental claims, by ultimate company, 2021-23
    • Graph 17: total vs environmental/ethical launches in BPC, by category, 2022
    • Graph 18: NPD in BPC with ethical/environmental claims, by claim, 2020-23
    • Advertising and marketing activity
    • Appendix – products covered, abbreviations, consumer research methodology and language usage

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Using Mintel’s custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

German Language Version

Mintel’s Germany consumer reports are also available in German, and can be accessed through our clients portal post-purchase.*

*Please note that translation times may vary, so German language versions may not be accessible immediately. Please contact us for more information.

Browse our sample PDF report below:

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Germany Sample Report Cover

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.

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