Our market intelligence on sustainable fashion in Germany shows that the sector reflects a broader trend, emphasising the challenge of combining green goals with economic realities.
Stay ahead of the curve with Mintel’s Germany Sustainable Fashion Market Report 2024. Our full report is packed with consumer-led market intelligence, sustainable fashion Germany trends, and consumer behaviours. Get a 360° view of sustainable fashion in Germany including a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
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Mintel’s market research on sustainable fashion in Germany shows that economic factors are simultaneously supporting and challenging the sustainable fashion market Germany.
Due to budget constraints consumers are turning to fewer purchases or second-hand items as the cost of new eco-friendly products remains a hurdle for 67% of German consumers, citing the price of sustainable fashion items as one of the main barriers to this market sector.
This Report is designed to give an overview of sustainable fashion in Germany, covering concerns including, but not limited to:
For the purpose of this Report and unless otherwise indicated, Mintel defines fashion as the following three categories – clothing (including womenswear, menswear, childrenswear, and underwear), footwear and accessories (including bags, jewellery, and watches).
This report was written by Silke Lambers, Principal Analyst. Silke joined Mintel in 2022, writing about fashion and retail trends in Germany as a Senior Research Analyst. Prior to this she was a trend forecaster, journalist, and analyst for agencies and companies in the US, UK, France, and Germany. Silke holds a Master’s degree in Fashion Engineering and Design.
Our market intelligence on sustainable fashion in Germany shows that the sector reflects a broader trend, emphasising the challenge of combining green goals with economic realities. This pivotal moment demands profound adaptation within the fashion industry to effectively communicate sustainable practices to consumers.
Silke Lambers
Principal Analyst – Fashion, Germany
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