Stay ahead of the curve with Mintel’s Germany Sustainability in Travel Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market trends and consumer behaviours affecting your industry. Get a 360° view of sustainable travel in Germany including sustainable development in Germany and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The much-anticipated Global Outlook on Sustainability: A Consumer Study 2024-25 is now available to order. Covering 10,000 respondents from 10 leading economies, this report gives insights and inspiration on how best to position and position and prioritise your brands’ products. Download your copy today.
Soaring prices cause consumers to change their spending behaviour, and holiday planning is one of the areas most impacted by such changes.
With the vast majority of travellers saying that cost has the biggest impact on their holiday planning, sustainability and sustainable holiday activities are taking a back seat as they are often linked to higher prices.
To learn how to connect with your audience, purchase our Germany Sustainability in Travel Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: EDEKA Reisen, Wikinger Reisen, Fairweg, ASI Reisen, Six Senses, Deutsche Bahn, TUI, MSC Cruises, Stadtradeln, Urlaubspiraten, Faircation, Booking, Lufthansa, Atlantic Hotels, Green Pearls, United Against Food Waste, WingsCoin, Studiosus, AIDA, Mein Schiff, bookitgreen, ReNatour, Google, and more.
Products: Beach/seaside holiday, city break, rural/countryside holiday, hiking holiday, camping/caravan holiday, cycling holiday, cruises, skiing holiday, luxury holiday, and more.
This report, written by Silvia Hondt, Research Analyst, delivers in-depth commentary and analysis to highlight the sustainable development in Germany and industry trends and add expert context to the numbers.
Consumers need support in becoming sustainable travellers. To increase participation in sustainable travel activities, brands need to educate on holistic sustainable travel with transparent criteria and simple booking tools.
Silvia Hondt
Research Analyst – Travel & Leisure
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
There is a chance for operators to convey sustainability through quality to deliver added value. Using rare local and seasonal ingredients will attract consumers demanding sustainable sourcing while...
Find out more£ 2,195
93% of financially healthy Germans plan to travel in the 12 months following October 2024. While this declines to
Find out more£ 2,195
While younger generations remain most engaged in travelling, Younger Millennial travellers have grown from 88% planning a main holiday in February 2022 to...
Find out more£ 2,195
Our market research on sustainability in food and drink in Germany shows that climate change threatens food security, however, German consumers are deprioritising eco claims. Brands can retain...
Find out more£ 2,195
Sustainability in household care is changing. Though eco-friendly product purchases have dropped since 2023, it doesn’t necessarily mean interest in sustainability is fading. Instead, it reflects the growing...
Find out more
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
