2020
9
Germany Sweet Biscuits Market Report 2020
2020-03-31T16:01:46+01:00
REPECAA5A8F_A763_4B42_AA31_D5986B915BE8
2195
32905
[{"name":"Biscuits, Cookies and Crackers","url":"https:\/\/store.mintel.com\/industries\/food\/biscuits-cookies-crackers"}]
Report
en_GB
Create excitement with new flavours, encourage consumption as a more regular treat with healthier options and grow appeal with portable and portionable options. Hanna Mansour, Research Analyst – Food…

Germany Sweet Biscuits Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Sweet Biscuits – Germany market including the behaviours, preferences and habits of the consumer.

Consumers turn to biscuits for a treat and to satisfy cravings, linking the category very much with pleasure and indulgence. However, providing ‘better-for-you’ credentials alongside indulgence will be required to grow consumption frequency and future sales.

Quickly Understand

  • How to grow consumption occasions to increase sales?
  • How to drive growth through enhancing the sensory experience?
  • How can your brand tap into healthier options within the category?
  • How to adjust to German consumers’ on-the-go lifestyles?
  • What are innovative suggestions for inventive combinations?
  • How to drive growth through tapping into new advertising opportunities?

Covered in this report

Brands mentioned: Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG, Artopoiia Tsatsaronaki ”To Manna”, Bahlsen GmbH & Co. KG, Bambi Lane, Bohlsener Mühle, Byron Bay Cookie, Cookie Bros., Coppenrath, Delacre, Farm Brothers, Ferrero S.p.A., Flora, Generous, Griesson – de Beukelaer GmbH & Co. KG, Foods by Ann, Hanuta, Josef Manner & Comp AG, Kinder, LCW Lifestyle Food, Leibniz, Lindt, Milka, Mondelēz International, MyProtein, My Raw Joy, Native, Oh My Dough, Organic Vegan, Orgran, Prinzen Rolle, Seitenbacher, The Cookie Dough Café, Twix, Weider Yippie!, Wernli, Xweet, Inc., etc.

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Create excitement with new flavours, encourage consumption as a more regular treat with healthier options and grow appeal with portable and portionable options.
Hanna Mansour
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: population by age group, 2014-24
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Graph 2: company retail market share of sweet biscuits by volume and value, 2019
    • Marketing mix
  2. market drivers

    • Graph 3: level of concern over the risk of being being exposed to the Coronavirus (also known as COVID-19)?, 3-16 March, 2020
    • Graph 4: level of concern over the affect of COVID-19 on the lifestyle?, March 3-16, 2020
    • Graph 5: population by age group, 2014-24
    • Graph 6: frequency of eating breakfast on-the-go, by age, July 2018
  3. What consumers want and why

    • Consumption of biscuits
    • Graph 7: frequency of eating biscuits in the last three months, January 2020
    • Consumption of biscuit bars and other sweet biscuits
    • Graph 8: frequency of eating biscuit bars in the last three months, by age and parental status, January 2020
    • Graph 9: frequency of eating other sweet biscuits in the last three months, by age and parental status, January 2020
    • Consumption of breakfast biscuits
    • Graph 10: frequency of eating breakfast biscuits by parents of under-18s vs non-parents and parents of over-18s, January 2020
    • Locations and occasions for consuming sweet biscuits
    • Graph 11: locations where sweet biscuits are eaten, January 2020
    • Graph 12: ways in which biscuits are eaten, January 2020
    • Attitudes towards sweet biscuits
    • Graph 13: key attributes of the perfect biscuit, January 2020
    • Graph 14: texture attributes of the perfect sweet biscuit, by age and parental status, January 2020
    • Graph 15: key attributes of a perfect sweet biscuit, by gender, January 2020
    • Interest in new sweet biscuits
    • Graph 16: frequency of trying new types and flavours of sweet biscuits, January 2020
    • Graph 17: frequency of choosing healthier biscuits over regular ones, January 2020
    • Graph 18: most important factors when looking for healthy foods, Q4 2018
    • Attitudes towards healthy biscuits
    • Graph 19: attitudes towards sweet biscuits, January 2020
    • Behaviours towards sweet biscuits
    • Graph 20: behaviours towards sweet biscuits, January 2020
  4. Launch activity and innovation

    • Graph 21: sweet biscuits launches by top 10 flavours, 2015-19
    • Graph 22: sweet biscuits launches by top five textures, 2016-19
    • Graph 23: sweet biscuit launches by ultimate companies, 2019
    • Graph 24: biscuits launches by top 10 claim categories, 2015 vs 2019
    • Graph 25: sweet biscuits launches with environmentally friendly and/or recyclable packaging claims, 2015-19
    • Graph 26: launches of sweet biscuits with select health claims, 2015 vs 2019
    • Advertising
  5. Market share

  6. market size and forecast

  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Graph 27: frequency of eating other sweet biscuits* in the last three months, January 2020
    • Graph 28: frequency of eating biscuit bars in the last three months, January 2020
    • Graph 29: frequency of eating breakfast biscuits in the last three months, January 2020
    • Graph 30: frequency of eating breakfast on the go, July 2018
    • Appendix – launch activity and innovation (optional)
    • Graph 31: top 10 flavours in sweet biscuits, 2015-2019
    • Graph 32: sweet biscuit launches by ultimate companies, 2015-19
    • Appendix – market size and forecast
    • Germany: retail value sales of sweet biscuits, best- and worst-case forecast, 2019-24
    • Germany: retail volume sales of sweet biscuits, best- and worst-case forecast, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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