2021
9
Germany Sweet and Savoury Spreads Market Report 2021
2021-07-21T17:11:43+01:00
REP8ABDEC89_82A8_48FA_8765_757371C8AA14
2195
140513
[{"name":"Spreads and Dips","url":"https:\/\/store.mintel.com\/industries\/food\/spreads-dips"}]
Report
en_GB
Sales of spreads were boosted by COVID-19, but to support future sales brands need to focus on naturalness, flavour innovation and more inspiring ideas for usage.Heidi Lanschützer, Associate Director…

Germany Sweet and Savoury Spreads Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Sales of spreads were boosted by COVID-19, but to support future sales brands need to focus on naturalness, flavour innovation and more inspiring ideas for usage.

Heidi Lanschützer, Associate Director Germany

Table of Contents

  1. executive summary

    • Impact of COVID-19 on sweet and savoury spreads
    • Market context
    • Graph 1: frequency of eating/using spreads/dips, January 2021
    • Graph 2: how spreads/dips are eaten/used, January 2021
    • Graph 3: preference for making own jams and dips over buying them ready-made, January 2021
    • Mintel predicts
    • What consumers want, and why
    • Graph 4: interest in products made from all-natural ingredients, January 2021
    • Opportunities
    • The competitive landscape
    • Graph 5: retail market share of sweet spreads, 2020
  2. market drivers

    • Graph 6: key economic data, in real terms, 2019-2022
    • Graph 7: preference for making own jams and dips over buying them ready-made, January 2021
    • Graph 8: population by age groups, 2015-30
  3. What consumers want, and why

    • Impact of COVID-19 on consumer behaviour
    • Graph 9: changes to shopping habits since the start of the COVID-19/coronavirus outbreak, April 2021
    • Eating of sweet and savoury spreads, and dips
    • Graph 10: eating/usage of sweet and savoury spreads, and dips, January 2021
    • Graph 11: eating/usage of sweet and savoury spreads, and dips, by age, January 2021
    • Graph 12: types of spreads and dips eaten/used in the last three months
    • Frequency of eating/using spreads and dips
    • Graph 13: frequency of eating/using spreads/dips, January 2021
    • Graph 14: frequency of eating breakfast at home in the past month, December 2020
    • How spreads/dips are eaten/used
    • Graph 15: how spreads/dips are eaten/used, January 2021
    • Graph 16: how fruit/chocolate based spreads are eaten/used, by age, January 2021
    • Graph 17: how savoury dips are eaten/used, by age, January 2021
    • Interest in different product attributes
    • Graph 18: interest in different product attributes in savoury spreads/dips, January 2021***
    • Graph 19: interest in different product attributes in sweet spreads, January 2021**
    • Graph 20: interest in products being made from all-natural ingredients, by gender and age, January 2021
    • Graph 21: interest in attributes related to packaging in sweet spreads and savoury spreads/dips, January 2021
    • Graph 22: interest in single-serve pots and on-the-go formats in sweet and savoury spreads, by age, January 2021
    • Graph 23: interest in different flavours and ingredients in sweet spreads, January 2021
    • Behaviours related to eating sweet and savoury spreads
    • Graph 24: behaviours related to eating sweet spreads, by those who like to try new brands of sweet spreads, March 2021
    • Graph 25: agreement with the selected statement, by gender and age, January 2021
    • Graph 26: agreement with the selected statement, by gender and age, January 2021
    • Graph 27: agreement with the selected statement, by age, January 2021
    • Graph 28: selected reasons for using functional/fortified food and drink, by age, September 2020
  4. launch activity and innovation

    • Graph 29: new launches in the German sweet and savoury spreads market, by category, 2016-21
    • Graph 30: new product launches in the German sweet spreads market, by segment, 2016-20
    • Graph 31: new launches of sweet spreads, branded vs private label, 2016-21
    • Graph 32: attitudes towards organic food and drink, February 2019
    • Graph 33: proportion of new launches in sweet spreads making sugar related claims, 2016-20
    • Graph 34: proportion of new launches in sweet spreads making high/added protein claims, 2016-20
    • Graph 35: new product launches in the German savoury spreads market, by segment, 2016-21
    • Graph 36: new launches of savoury spreads, branded vs private label, 2016-21
    • Graph 37: proportion of new launches in savoury spreads making vegan/no animal ingredients and plant-based claims, 2016-21
    • Advertising and marketing activity
  5. market share

    • market segmentation, size and forecast

      • Forecasting during the COVID-19 pandemic
    • appendix

      • Appendix – products covered, abbreviations, consumer research methodology and language usage
      • Appendix – market size and forecast
      • Appendix – market share

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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