2020
9
Germany Table Sauces Market Report 2020
2020-09-03T10:27:37+01:00
REP7F2DBD15_5867_409F_98A3_83E4B8A2E027
2195
124299
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Report
en_GB
Healthy options are vital to encourage increased usage of table sauces, especially as consumers scrutinise the healthiness of food since the COVID-19 outbreak.Hanna Mansour, Research Analyst – Food &…

Germany Table Sauces Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Table Sauces – Germany market including the behaviours, preferences and habits of the consumer.

Closed offices and schools have meant Germans spending more time cooking at home, contributing to increased usage of table sauces. However, the increased consumer scrutiny of the healthiness of food since the COVID-19 breakout poses a longer-term challenge for sauces.

Quickly Understand

  • How to convince German consumers through natural and local ingredients?
  • How can your brand add value in providing guidance for table sauce users?
  • How can your brand tap into healthier table sauces options?
  • How are table sauces purchased and used in Germany?
  • How can your brand reach new target groups within the German market?
  • Which attributes are German consumers willing to pay more for?

Covered in this report

Brands mentioned: Arche Naturküche, BioGourmet, Burn Hot Sauce, Callowfit, Can Bech, Carl Kühne KG (GmbH & Co.), Connie’s Kitchen, Danival, Develey Senf & Feinkost GmbH, Dorfküche, Hela Gewürzwerk Hermann Laue GmbH, Hellriegel Bella Donna, Homann Feinkost GmbH, Jütro Bio, Kikkoman Corporation, Langlebenhof, Luise Händlmaier GmbH, Marian Arytza, Meadow & Marrow, Mondelēz International Inc., Mother Raw, Mutiny, Nestlé S.A., Nuoc Mam Tin, Olives Et Al, Ove’s,  Rothaus Tannenzäpfle, Terra Del Tuono, The Kraft Heinz Company, The Original Australian, Unilever PLC

Products covered: Ketchup, Brown sauce, Mayonnaise, Salad dressings, Salad cream, Mustard, Meat sauce, Steak sauce, Barbecue sauce, Garlic sauce, Worcestershire sauce, Soy sauce

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Healthy options are vital to encourage increased usage of table sauces, especially as consumers scrutinise the healthiness of food since the COVID-19 outbreak.
Hanna Mansour
Analyst – Food and Drink

Table of Contents

  1. Executive Summary

    • Market context
    • Graph 1: level of concern over the risk of being exposed to COVID-19, 27 March-6 April vs 21-29 April 2020
    • Graph 2: types of table sauces eaten in the last three months, January 2020
    • Graph 3: % of households by size, 2019-2024
    • Mintel predicts
    • What consumers want, and why
    • Graph 4: willingness to pay more for table sauces with select health attributes, by select age and parental status, January 2020
    • Graph 5: usage behaviours towards table sauces, by age and parental status, January 2020
    • Opportunities
    • The competitive landscape
    • Graph 6: company retail market share of table sauces, by value and volume, 2019
  2. THE IMPACT OF COVID-19

    • Graph 7: "What impact do you think the COVID-19 outbreak will have on the following factors in Germany? – unemployment", 21-29 April 2020
  3. market drivers

    • Graph 8: level of concern over the risk of being exposed to COVID-19, 21-29 April 2020
    • Graph 9: population by age group, 2014-24
    • Graph 10: % of households by size, 2019-2040
  4. What consumers want, and why

    • Usage and purchase of table sauces
    • Graph 11: types of table sauces eaten in the last three months, January 2020
    • Graph 12: frequency of eating salad dressing, any sauce and other dressings in the last three months, January 2020
    • Graph 13: usage of sauces/dressings/salad dressings at least three times a week in the last three months, by age, January 2020
    • Graph 14: usage of sauces/dressings/salad dressing at least three times a week in the last three months, by household size and parental status, January 2020
    • Graph 15: usage of ketchup and mustard by age and parental status, January 2020
    • Graph 16: usage of sauces and dressings in the last 3 months, by gender, January 2020
    • Attributes of table sauces & dressings that consumers are willing to pay more for
    • Graph 17: purchase of sauces or dressings in the last three months, by age and parental status, January 2020
    • Graph 18: attributes of table sauces that consumers are willing to pay more for, January 2020
    • Graph 19: willingness to pay more for table sauces with all-natural, all-German or luxury ingredients, by age, January 2020
    • Graph 20: willingness to pay more for table sauces with select health attributes, by age and parental status, January 2020
    • Graph 21: perceptions of sugars and sweeteners as healthy, 2018
    • Graph 22: using fermented sauces/dressings is a good way to support gut health, January 2020
    • Graph 23: further attributes of sauces/dressings consumers are willing to pay more for, by age and parental status, January 2020
    • Behaviours towards table sauces and dressings
    • Graph 24: behaviours toward sauces & dressings, January 2020
    • Graph 25: usage behaviours towards sauces/dressings, by age and parental status, January 2020
    • Graph 26: interest in buying sauces/dressings with authentic street food inspired flavours and kits for making table sauces, January 2020
    • Interest in condiment & dressing attributes
    • Graph 27: interest in buying condiment & dressings with certain attributes, January 2020
    • Graph 28: attitudes toward single/smaller portion sizes, by household size and parental status, January 2020
    • Graph 29: behaviour and attitudes toward environmentally friendly packaging and preventing food waste, January 2020
    • Attitudes towards table sauces
    • Graph 30: attitudes toward sauces/dressings, January 2020
    • Graph 31: attitudes toward vegan table sauces and sauces for meat-free meals, January 2020
  5. Launch activity and innovation

    • Graph 32: table sauce launches, by top five claim categories, 2016 and 2019
    • Graph 33: launches of tables sauces with select ethical claims, 2015 and 2019
    • Graph 34: launches of table sauces with selected health claims, 2015 and 2019
    • Graph 35: launches of table sauces, by positioning claims, 2019
    • Graph 36: Table sauce launches, by top 10 companies, 2019
    • Graph 37: table sauce launches by brands vs private labels, 2015-19
    • Graph 38: table sauce launches by launch type, 2015-19
    • Advertising and marketing activity
  6. Market share

    • Retail market share of table sauces, by value, 2018-19
    • Retail market share of table sauces, by volume, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  8. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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