Germany Tea and Hot Chocolate Market Report 2024

Stay ahead of the curve and future-proof your business with Mintel’s Germany Tea and Hot Chocolate Market Report 2024. Our full report is packed with consumer-led market intelligence, hot drinks market Germany trends, and consumer behaviours affecting the Germany tea market. Get a 360° view of the tea market Germany including market share, Germany hot chocolate market size, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook of the Germany hot chocolate market, including market drivers and expert insights.
• Tea in Germany Market Research: Consumption of tea and hot chocolate in Germany, including drinking occasions for tea and hot chocolate.
• Purchase behaviours for tea and hot chocolate, and factors influencing German consumers’ purchase behaviour.
• Consumer attitudes and consumer behaviours related to tea, with flavour excitement being a key element, as well as mindfulness and health.
• Recent product launch activity and innovations in the tea market Germany.
• How your business can tap into opportunities to increase your Germany tea market share.

An Overview of the Hot Chocolate and Tea Market Germany

The hot chocolate and tea market Germany are well established segments with a large consumer base: 93% of Germans consume any hot brew tea, with no significant change over the past four years. This will result in mild volume growth and comparably higher value growth.

• Long-Term Germany Tea Market Growth: The tea market Germany is forecasted to experience 26.2% growth in retail value sales from 2023-28.

Hot Chocolate and Tea in Germany Market Research: What Consumers Want and Why

• Tea in Germany Market Research: Germany is facing a health crisis with increasing levels of obesity and diabetes. Therefore, consumers will be looking for new ways to improve and support their health. Ongoing financial hardship means tea can take a more prominent role in daily nutrition as an affordable health supporter. Meanwhile, German hot chocolate will strengthen its position as an affordable, permissible indulgence.
• Sustainability and the Hot Drinks Industry in Germany: The Germany hot chocolate market is susceptible to price fluctuations and climate change. To remain future-proof, hot chocolate brands are likely to introduce sustainable alternatives to appeal to eco-conscious Germans, as 83% of German consumers believe that it is their personal responsibility to protect the environment. Eco-ethical credentials can elevate the drinks’ perceived value by making German consumers feel guilt-free and virtuous about more indulgent hot drink purchases.

Germany Hot Drinks Market Forecast

• The looming climate crisis and the resulting effects may lead to a shortage of raw materials, such as tea and cocoa, in growing regions, potentially resulting in price increases in the Germany tea market. Innovative alternatives that utilise more local raw materials and new growing regions will function as viable alternatives.

To learn how to connect with your audience, purchase our German Hot Drinks Industry Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Nestlé, Localtea, Teekanne, Goldmännchen, Hengstberg, Meßner, Pukka, KoaWach, Ostfriesische Teegesellschaft, East West Tea Company, Carambar & Co., Wander, Mondelēz International, The Kraft Heinz Company, Jacobs Douwe Egberts, Krüger, and more.

Products: Hot brew tea (fruit, herbal, spice, flavoured black), hot chocolate, ready-to-drink teas and hot chocolates, functional teas, and more.

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Expert Insights on the Hot Chocolate and Tea Market Germany

This report, written by Katrin Förster, Research Analyst, delivers in-depth commentary and analysis to highlight German hot chocolate trends and add expert context to the numbers.

Our hot chocolate and tea in Germany market research shows that flavour and concept innovation will help to grow the categories. A focus on permissible indulgence and functional health claims remain key to keep German consumers engaged.

Katrin Förster
Research Analyst – Food & Drink, Germany