Stay ahead of the curve and future-proof your business with Mintel’s Germany Tea and Hot Chocolate Market Report 2024. Our full report is packed with consumer-led market intelligence, hot drinks market Germany trends, and consumer behaviours affecting the Germany tea market. Get a 360° view of the tea market Germany including market share, Germany hot chocolate market size, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed outlook of the Germany hot chocolate market, including market drivers and expert insights.
- Tea in Germany Market Research: Consumption of tea and hot chocolate in Germany, including drinking occasions for tea and hot chocolate.
- Purchase behaviours for tea and hot chocolate, and factors influencing German consumers’ purchase behaviour.
- Consumer attitudes and consumer behaviours related to tea, with flavour excitement being a key element, as well as mindfulness and health.
- Recent product launch activity and innovations in the tea market Germany.
- How your business can tap into opportunities to increase your Germany tea market share.
An Overview of the Hot Chocolate and Tea Market Germany
The hot chocolate and tea market Germany are well established segments with a large consumer base: 93% of Germans consume any hot brew tea, with no significant change over the past four years. This will result in mild volume growth and comparably higher value growth.
- Long-Term Germany Tea Market Growth: The tea market Germany is forecasted to experience 26.2% growth in retail value sales from 2023-28.
Hot Chocolate and Tea in Germany Market Research: What Consumers Want and Why
- Tea in Germany Market Research: Germany is facing a health crisis with increasing levels of obesity and diabetes. Therefore, consumers will be looking for new ways to improve and support their health. Ongoing financial hardship means tea can take a more prominent role in daily nutrition as an affordable health supporter. Meanwhile, German hot chocolate will strengthen its position as an affordable, permissible indulgence.
- Sustainability and the Hot Drinks Industry in Germany: The Germany hot chocolate market is susceptible to price fluctuations and climate change. To remain future-proof, hot chocolate brands are likely to introduce sustainable alternatives to appeal to eco-conscious Germans, as 83% of German consumers believe that it is their personal responsibility to protect the environment. Eco-ethical credentials can elevate the drinks’ perceived value by making German consumers feel guilt-free and virtuous about more indulgent hot drink purchases.
Germany Hot Drinks Market Forecast
- The looming climate crisis and the resulting effects may lead to a shortage of raw materials, such as tea and cocoa, in growing regions, potentially resulting in price increases in the Germany tea market. Innovative alternatives that utilise more local raw materials and new growing regions will function as viable alternatives.
To learn how to connect with your audience, purchase our German Hot Drinks Industry Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: Nestlé, Localtea, Teekanne, Goldmännchen, Hengstberg, Meßner, Pukka, KoaWach, Ostfriesische Teegesellschaft, East West Tea Company, Carambar & Co., Wander, Mondelēz International, The Kraft Heinz Company, Jacobs Douwe Egberts, Krüger, and more.
Products: Hot brew tea (fruit, herbal, spice, flavoured black), hot chocolate, ready-to-drink teas and hot chocolates, functional teas, and more.
Expert Insights on the Hot Chocolate and Tea Market Germany
This report, written by Katrin Förster, Research Analyst, delivers in-depth commentary and analysis to highlight German hot chocolate trends and add expert context to the numbers.
Our hot chocolate and tea in Germany market research shows that flavour and concept innovation will help to grow the categories. A focus on permissible indulgence and functional health claims remain key to keep German consumers engaged.
Katrin Förster
Research Analyst – Food & Drink, Germany
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EXECUTIVE SUMMARY
- Market context
- Mintel predicts
- Opportunities
- The competitive landscape
- Graph 1: company retail value and volume shares of tea and infusions, 2023*
- Graph 2: company retail value and volume shares of hot chocolate, 2023*
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MARKET DRIVERS
- The German economy
- Graph 3: key economic data, in real terms, 2019-24
- The impact of the economy
- Graph 4: consumer price index for tea and cocoa powder or the like, 2021-24
- Environment
- Personal health
- Graph 5: population structure by age, 2022-30
- Graph 6: perception of general health for a person of one’s age, 2021 vs 2023
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WHAT CONSUMERS WANT AND WHY
- Frequency of drinking tea and hot chocolate
- Graph 7: consumption of any hot drink at home or in the workplace, 2022-24
- Graph 8: consumption of tea and hot chocolate, by age group, 2023
- Graph 9: per capita consumption of tea, 2023
- Graph 10: consumption frequency of tea, 2023
- Graph 11: frequency of drinking hot chocolate, 2022-23
- Occasions of hot drink consumption
- Graph 12: consumption of tea and hot chocolate, by occasion, 2023
- Purchase behaviour with regards to tea
- Graph 13: purchase of tea, by age groups, 2023
- Graph 14: changes in spending behaviour on tea due to limited funds, 2022 vs 2023
- Factors influencing purchase behaviour of tea
- Graph 15: factors influencing choice of tea over another, 2023
- Behaviours towards tea
- Graph 16: behaviours towards tea, 2023
- Attitudes towards tea and hot chocolate
- Graph 17: attitudes towards tea & hot chocolate, 2023
- Attitudes and behaviours towards health claims on tea products
- Graph 18: behaviours related to tea with health benefits, 2023
- Graph 19: attitudes towards tea and hot chocolate with health benefits, 2023
- Graph 20: interest in functional benefits from food/drink, by select generations, 2023
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LAUNCH ACTIVITY AND INNOVATION
- Tea launch activity and innovation
- Graph 21: product launches of hot drinks, by sub-category, 2019-23
- Graph 22: tea launches, by top 10 ultimate companies, 2022-23
- Graph 23: tea and hot chocolate launches, by brands vs own-label, 2019-23
- Graph 24: tea launches, by flavour (inc. blend), 2019 vs 2023
- Graph 25: tea launches, by top 10 claim categories, 2021-23
- Graph 26: tea launches, by selected ‘functional’ claims, 2021-23
- Hot chocolate launch activity and innovation
- Graph 27: hot chocolate launches, by own-label vs branded, 2019-23
- Graph 28: hot chocolate launches, by top 10 ultimate companies, 2021-23
- Graph 29: hot chocolate launches, by selected claims, 2021-23
- Advertising and marketing activity
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MARKET SHARE
- Retail market share of tea and infusions, by value and volume
- Retail market share of hot chocolate, by value and volume,
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MARKET SIZE, SEgmentation AND FORECAST
- Market segmentation for tea & infusions
- Market forecast for tea and infusions
- Market segmentation for hot chocolate
- Market forecast for hot chocolate
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
- Appendix – market size and central forecast methodology
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