2020
9
Germany Tea and RTD Tea Market Report 2020
2020-09-03T13:09:46+01:00
REP87C709E4_B857_432A_9DEC_D530E178A985
2195
124559
[{"name":"Tea and Other Hot Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/tea"}]
Report
en_GB
As health concerns will outlast the COVID-19 pandemic, better-for-you innovation has never been more important. Heidi Lanschützer, Associate Director Germany…

Germany Tea and RTD Tea Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Tea and RTD Tea – Germany market including the behaviours, preferences and habits of the consumer.

Staying healthy has taken on a vital and pressing meaning during the pandemic. A growing focus on holistic health presents plenty of opportunities for tea brands with functional botanical blends particularly suited to support specific health interests, such as the immune system, to help consumers cope with stress and anxiety.

Quickly Understand

  • How to benefit from increased at-home usage?
  • How to drive growth through making holistic health a priority?
  • What tea products are driving the German market?
  • How can your brand tap into premiumisation and localism?
  • Who are the market leaders within the German tea market and why?
  • How can brands look to provide information about how they support tea growing communities?

Covered in this report

Brands mentioned: Ailake, Allos, Aromy, Bad Heilbrunner, Cleo’s, Danone S.A., DM, East West Tea Company, Fairment, Fuze Tea, Lipton, LLC, Hampstead Tea, Hempfy, Hermann Pfanner Getränke GmbH, Honest, MBG International Premium Brands GmbH, Meßmer, Millennia, Mivolis, My-Teacup, Nim’s, Ostfriesische Tee Gesellschaft – Laurens Spethmann GmbH & Co. KG, PG Tips, Rauch, Rossmann, Sonnentor, Stick Lembke, Teatox, Teekanne GmbH & Co. KG, The Coca-Cola Company, Ti Ora, Unilever PLC, Voelkel, Wissotzky, Yogi Tea, etc.

Products covered: Tea, black tea, green tea, plain tea, tea blended with other flavours, infusions, herbal infusions, spice infusions, fruit infusions, rooibos infusions, tea bags, loose tea, capsules, pyramids, capsules, instant tea, soluble tea, RTD tea

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As health concerns will outlast the COVID-19 pandemic, better-for-you innovation has never been more important.
Heidi Lanschützer
Associate Director – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: types of tea/RTD tea drunk at home or in the workplace, May 2020
    • Mintel predicts
    • What consumers want, and why
    • Graph 2: select attitudes towards tea, May 2020
    • Graph 3: behaviours towards/interest in tea concepts, by gender, May 2020
    • Opportunities
    • The competitive landscape
    • Graph 4: retail market share of tea and infusions, by volume and value, 2019
    • Graph 5: retail market share of RTD tea, by volume and value, 2019
  2. THE IMPACT OF COVID-19

  3. market drivers

    • Graph 6: level of concern over being exposed to COVID-19, 27 July-5 August 2020
    • Graph 7: level of concern over the effect of COVID-19 on lifestyle, 27 July-5 August 2020
    • Graph 8: population by age, 2014-24
  4. What consumers want, and why

    • Usage of tea
    • Graph 9: frequency of drinking tea at home/in the workplace, by type, May 2020
    • Graph 10: usage of select tea types, by selected age groups, May 2020
    • Qualities associated with tea
    • Graph 11: select qualities associated with tea, by type, May 2020
    • Graph 12: select qualities associated with tea, by type, May 2020
    • Graph 13: select qualities associated with RTD tea vs fruit tea, May 2020
    • Graph 14: select qualities associated with RTD tea, by age, May 2020
    • Tea behaviours
    • Graph 15: behaviours related to tea, May 2020
    • Attitudes towards tea
    • Graph 16: attitudes towards tea, May 2020
    • Graph 17: behaviours towards/interest in tea concepts, by gender, May 2020
    • Interest in tea concepts
    • Graph 18: interest in tea concepts, May 2020
    • Graph 19: interest in trying tea with a wow-effect, by age, May 2020
  5. Launch activity and innovation

    • Graph 20: tea and RTD tea launches, branded vs private label, 2015-19
    • Graph 21: tea launches (excl RTD tea), by format type, 2015-19
    • Graph 22: tea and RTD tea launches with organic and no additives/preservatives claims, 2015-19
    • Graph 23: tea and RTD tea launches with select ethical/environmental claims, 2016 vs 2019
    • Graph 24: tea and RTD tea launches with functional claims, 2019
    • Graph 25: tea and RTD tea launches with stress/sleep functional claims, 2015 vs 2019
    • Graph 26: tea launches with added vitamins/minerals claim, 2016-19
    • Graph 27: tea and RTD tea launches, by segment, 2015-19
    • Graph 28: RTD tea launches* by average sugar content, 2015-19
    • Advertising and marketing activity
  6. Market share

    • Retail market share of tea and infusions, by value, 2018-19
    • Retail market share of tea and infusions, by volume, 2018-19
    • Retail market share of RTD tea, by value, 2018-19
    • Retail market share of RTD tea, by volume, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
    • Retail sales of tea and infusions, by segment, 2018-19
    • Retail sales of tea and infusions, by format, 2018-19
  8. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – launch activity and innovation
    • Graph 29: tea launches, by most active companies, 2019
    • Graph 30: RTD tea launches, by most active companies, 2019
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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