Germany Tea and Hot Chocolate Market Report 2022
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Functional benefits for physical and emotional wellbeing will be crucial in driving market growth for both tea and hot chocolate. Olivia Placzek, Research Analyst – Food & Drink…

Germany Tea and Hot Chocolate Market Report 2022

£ 2,195 (Excl.Tax)


This report provides comprehensive and current information and analysis of the Tea and Hot Chocolate market in Germany, including Tea and Hot Chocolate market size, Tea in Germany Market Research, the Germany Hot Chocolate Market, anticipated market forecasts, relevant market segmentation, and industry trends for the Hot Drinks Market in Germany.

Current market landscape

Tea and hot chocolate have benefitted hugely from COVID-19 measures as retail value sales increased by 8.9% for tea and 6.3% for hot chocolate in 2020, with still relatively strong growth for 2021. Tea supported holistic wellbeing but also relaxation, whereas hot chocolate offered comfort and indulgence.

Future market trends

40% of Germans think cold-brewed tea is a good alternative to soft drinks, and therefore has potential to compete as a better-for-you alternative, as sugar reduction remains a key priority.
Read on to discover more about the Tea and Hot Chocolate consumer market or take a look at our other Drinks research reports for Germany.

If you would like to read the Germany Tea and Hot Chocolate Market Report 2021 in German, you can find it here in our Mintel Store Germany.

Quickly understand

  • The impact of COVID-19 on tea and hot chocolate consumption
  • How consumers’ tea and hot chocolate usage has increased since 2020
  • Consumers’ interest in different features of tea and hot chocolate, including support for overall wellbeing, added functional benefits and a desire for new formats and flavours
  • How launch activity reflects consumer demand, especially for ethical and more environmentally friendly products

Covered in this report

Brands include: Adoratio, Aero, Bad Heilbrunner, DOZ Zielnik, Fleurance Nature, Green Panda, Hari Tea, Herbaria, Koawach, Lindt, Meßmer, Milford, Milka, Mivolis, Morrisons, myDaily, Nescafe, Neubria, Ostfriesische Tee Gesellschaft, Quai Sud, Rapunzel, Rituals, Sainsbury’s, Shine + Extra, Teaballs, Teatox, Teaya, Teekanne, Wawi, Xucker, Yasashi, Zotter, etc.

Products covered: This Report examines the German retail market for tea and hot chocolate. Mintel’s definition covers packaged products sold through the grocery retail channel and direct to consumers, and includes:

  • Tea, including black tea and green tea, both plain and blended with other flavours
  • Infusions, including herbal/spice, fruit and rooibos infusions

Hot chocolate drinks are defined as follows:

  • Hot chocolate powder that requires the addition of either milk or water. It also includes products that are ready prepared and need to be heated in the microwave, as well as stir-in spoons (that are stirred into hot milk)
  • Cocoa and cocoa powder.

The Report excludes teas and hot chocolate sold through catering outlets (ie cafés, restaurants, pubs) or vending machines.

Expert analysis from a specialist in the field

This report, written by Olivia Placzek, a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Functional benefits for physical and emotional wellbeing will be crucial in driving market growth for both tea and hot chocolate.

Olivia Placzek

Research Analyst – Food & Drink

Table of Contents


    • Key issues covered in this Report
    • The impact of COVID-19 on tea & hot chocolate
    • Market context
    • Graph 1: overall usage of tea and hot chocolate, 2021
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 2: company retail market share of tea, by value and volume, 2020

    • Graph 3: key economic data, in real terms, 2019-23

    • Drinking habits of tea and hot chocolate
    • Graph 4: frequency of drinking different types of tea at home or in the workplace, 2021
    • Graph 5: repertoires of tea drunk at home or in the workplace, by age, 2021
    • Graph 6: frequency of drinking hot chocolate at home or in the workplace, 2021
    • Interest in tea with selected benefits
    • Graph 7: interest in tea with certain characteristics, 2021
    • Behaviours related to tea
    • Graph 8: behaviours related to drinking and buying tea, 2021
    • Interest in innovation in tea & hot chocolate
    • Graph 9: interest in certain hot drinks, 2021
    • Attitudes towards hot drinks
    • Graph 10: attitudes towards hot drinks, 2021
    • Graph 11: consumers who agree there should be a wider range of hot chocolate drinks with reduced sugar content, by gender and age, 2021

    • Tea launch activity and innovation
    • Graph 12: tea launches by brands vs private label, 2017-21
    • Graph 13: tea launches by top 10 claims, 2017 and 2021
    • Graph 14: tea launches by ethical claims, 2017 and 2021
    • Graph 15: tea launches by top five functional claims, 2017 and 2021
    • Hot chocolate launch activity and innovation
    • Graph 16: hot chocolate launches, by top 10 claims, 2017-21
    • Advertising and marketing activity

    • Retail market share of tea and infusions, by value and volume, 2019-20

    • Retail value and volume sales and forecast of tea & infusions, 2016-26
    • Retail sales of tea and infusions, by segment, 2019-20
    • Retail value and volume sales and forecast of hot chocolate, 2016-26
    • Retail sales of hot chocolate, by segment, 2019-20

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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