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THE MARKET
- Snapshot – market size and forecast
- Consumers and the economic outlook
- Graph 1: inflation rate and GDP growth, in %, 2021-2025
- Cacao and coffee prices hit new highs
- …as the urgency of sustainability surges
- Health consciousness is broadening tea times
- Hydration is hot
- Market size and forecast
- Price hikes will continue to drive up value sales
- Graph 2: market value forecast for tea and hot chocolate, 2019-30
- Tea and hot chocolate consumption will stabilise until 2030
- Graph 3: retail market volume forecast for tea and hot chocolate, 2019-30
- Tea is stagnant if it lacks benefits
- Graph 4: value retail sales for tea and infusions, by segment and sub-segment, 2024-25
- Hot chocolate sales are slipping again
- Graph 5: value retail sales for hot chocolate, by type, 2020-25
- Big tea players stumble as smaller brands gain
- Graph 6: company value shares for tea, 2024-25
- Private label hot chocolate extends its lead
- Graph 7: company value shares for hot chocolate, 2024-25 (est)
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THE CONSUMER
- Usage of tea and hot chocolate
- Tea stagnates except for caffeinated versions
- Graph 8: usage of tea & infusions, 2024-25
- Spotlight on matcha mania
- Invest in better-for-you beverages
- Plastic concerns call for plant action
- Hot chocolate consumers remain concerned about sugar
- How bolder beverages can broaden appeal
- Aesthetics can augment online presence for younger consumers
- Pure cocoa is the basis for flavour innovation
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PRODUCT, INNOVATION AND MARKETING
- Easy formats are in demand
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APPENDIX
- The market
- Market size of tea and infusions, by segment
- Market value forecast and prediction intervals
- Market volume forecast and prediction intervals
- Company shares of tea and infusions – value
- Market size of hot chocolate, by segment
- Company shares of hot chocolate – value
- Company shares of hot chocolate – volume
This Market Dynamics report features market data taken from Mintel’s Germany Tea and Hot Chocolate Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the German tea and hot chocolate market. The full report is available to purchase here.
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