2020
9
Germany Beauty Regime Market Report 2020
2020-12-23T14:02:59+00:00
REP51B37E63_2EC6_4EF8_BDD3_A1AF5CF477B2
2195
129061
[{"name":"Beauty and Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics"}]
Report
en_GB
While speed and simplicity dominate in BPC regimes, there are opportunities to boost engagement by tapping into trends such as customisation and sustainability.Heidi Lanschützer, Associate Director Germany…

Germany Beauty Regime Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the The Beauty Regime – Germany market including the behaviours, preferences and habits of the consumer.

As consumers want daily regimes to be quick and affordable, there are opportunities for brands to save consumers time and money. Private-label and masstige innovation will resonate, but brands can also add value with multi-functionality and lasting results.

Quickly Understand

  • How to facilitate simplicity and speed within the category?
  • How does COVID-19 impact German consumers’ priorities within the category?
  • How to offer results-driven formulas?
  • How to respond to price-sensitivity within German Beauty & Personal Care?
  • How to drive engagement with online education?
  • How to add value with multi-functionality?

Covered in this report

Brands mentioned: Ave & Edam, Avon, Becca Zero, ByNacht, Catrice, Clinique, Douglas, Dr. Barbara Sturm, HSE24, Kiko, NIVEA, Nudestix, Nuori, Schwarzkopf, Shiseido, Too Faced, Votary, Yves Rocher, etc.

Expert analysis from a specialist in the field

Written by Heidi Lanschützer a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While speed and simplicity dominate in BPC regimes, there are opportunities to boost engagement by tapping into trends such as customisation and sustainability.
Heidi Lanschützer
Associate Director – Mintel Reports Germany

Table of Contents

  1. Executive summary

    • A note on COVID-19
    • The impact of COVID-19 on beauty regimes
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Opportunities
  2. Market drivers

    • Graph 1: real GDP growth, 2008-21
    • Graph 2: OECD consumer confidence index, January 2019-October 2020
    • Graph 3: BPC spending intentions in the next month compared to usual, 24 September-18 November 2020
    • Graph 4: frequency of health-related habits, October 2019
    • Graph 5: social media platforms used in the last three months, August 2020
    • Graph 6: maximum total population by age, % share, 2020-30
    • Graph 7: green beauty and personal care behaviours during the last 12 months, October 2020
  3. what consumers want and why

    • Frequency of beauty and grooming tasks
    • Graph 8: frequency of more frequent beauty and grooming tasks, August 2020
    • Graph 9: frequency of less frequent beauty and grooming tasks, August 2020
    • Graph 10: net of any participation in beauty and grooming tasks, August 2020
    • Graph 11: frequency of makeup application, by gender, August 2020
    • Graph 12: top three emotive benefits of fragrances, September 2019
    • Time spent on beauty and grooming routines
    • Graph 13: time spent on beauty and grooming regimes, August 2020
    • Graph 14: time spent on beauty and grooming regimes when more free time is available, August 2020
    • Graph 15: increased time spent on beauty regimes when more free time is available among women, by age, August 2020
    • COVID-19's impact on beauty and grooming routines
    • Graph 16: time spent on beauty and grooming regimes since the COVID-19/coronavirus outbreak, August 2020
    • Graph 17: change in beauty and grooming task frequency since start of the COVID-19 outbreak, May 2020
    • Graph 18: time spent on beauty and grooming regimes since the COVID-19/coronavirus outbreak, by age, August 2020
    • Graph 19: reasons for spending more time on beauty and grooming regimes since the COVID-19/coronavirus outbreak, August 2020
    • Graph 20: reasons for spending less time on beauty and grooming regimes since the COVID-19/coronavirus outbreak, August 2020
    • Graph 21: net of any participation in hair removal tasks, by age, August 2020
    • Priorities for beauty and grooming routines
    • Graph 22: "It's important for my beauty and grooming regime to…", August 2020
    • Graph 23: type of brand purchased in BPC, by age, March 2020
    • Graph 24: "It's important for my beauty/grooming regime to…", by gender, August 2020
    • Graph 25: "It's important for my beauty/grooming regime to…", by age and gender, August 2020
    • Sources of beauty and grooming routine advice
    • Graph 26: sources of beauty and grooming regime advice, August 2020
    • Graph 27: who consumers follow on social media, August 2020
    • Graph 28: sources of beauty and grooming regime advice among women, by age, August 2020
  4. appendix

    • Appendix – abbreviations and consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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