2020
9
Germany The Connected Home Market Report 2020
2020-10-06T15:57:13+01:00
REP8CCF66B0_9F0A_40F6_9CE7_46A69D25EF92
2195
125636
[{"name":"Technology","url":"https:\/\/store.mintel.com\/industries\/technology"}]
Report
en_GB
Since smart home devices are still comparatively niche in Germany, manufactures and retailers need to let consumers experience smart home benefits first hand to drive acceptance, eg by providing smart…

Germany The Connected Home Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Connected Home – Germany market including the behaviours, preferences and habits of the consumer.

Since smart home devices are still comparatively niche in Germany, manufacturers and retailers need to let consumers experience smart home benefits first hand to drive acceptance, eg by providing smart mock-up room scenarios at the POS.

Quickly Understand

  • How is COVID-19 boosting smart home engagement?
  • How can environmental orientation be used to drive the adoption of smart home devices?
  • Which entry-level devices can be used to awaken smart home enthusiasm?
  • What are the strongest usage barriers for German non-owners?
  • Which products dominate the German smart home market?
  • How could privacy focus pay significant dividends?

Covered in this report

Brands mentioned: Amazon, Blink Mini, Bosch, Echo, Edeka, Facebook, Google, IKEA, REWE, Ring, Symfonisk, Telekom, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Since smart home devices are still comparatively niche in Germany, manufacturers and retailers need to let consumers experience smart home benefits first hand to drive acceptance, eg by providing smart mock-up room scenarios at the POS.


Jan Urbanek
Analyst – Technology

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: all spending on electricals (including VAT), in €m, 2018
    • Graph 2: "I try to act in a way that is not harmful to the environment", December 2019
    • What consumers want and why
    • Graph 3: household ownership of smart devices, March 2020
    • Graph 4: interest in buying smart home devices, March 2020
    • Graph 5: attitudes towards smart home devices, March 2020
    • Graph 6: statements about smart security, March 2020
    • Graph 7: attitudes towards smart home devices, March 2020
    • Opportunities
  2. THE IMPACT OF COVID-19

    • market drivers

      • Graph 8: all spending on electricals (including VAT), in €m, 2018
      • Graph 9: "I try to act in a way that is not harmful to the environment", December 2019
      • Graph 10: [no title]
      • Graph 11: respondents who like to be among the first to try new technologies, December 2019
      • Graph 12: household ownership of voice controlled smart speakers, December 2019
    • What consumers want and why

      • Ownership of smart devices
      • Graph 13: household ownership of smart devices, March 2020
      • Graph 14: household ownership of smart devices, by age, March 2020
      • Graph 15: ownership of smart devices, by parental status, March 2020
      • Graph 16: ownership of smart devices, by housing situation, March 2020
      • Interest in buying smart home devices
      • Graph 17: interest in buying smart home devices, March 2020
      • Graph 18: interest in buying smart home devices, by age, March 2020
      • Graph 19: interest in buying smart home devices, by age, March 2020
      • Voice-controlled speakers
      • Graph 20: brands of voice-controlled speakers in household, March 2020
      • Graph 21: statements about voice-controlled speakers, March 2020
      • Smart security
      • Graph 22: statements about smart security, March 2020
      • Graph 23: respondents who would allow a delivery person to enter their home whilst being monitored on a smart home security/sensor, by gender & age, March 2020
      • Attitudes of owners towards smart home devices
      • Graph 24: attitudes towards smart home devices, March 2020
      • Attitudes of non-owners towards smart home devices
      • Graph 25: attitudes towards smart home devices, March 2020
      • Graph 26: "I tend to buy the premium version of a product", December 2019
      • Graph 27: "I have a budget that I try to stick to as much as possible", December 2019
      • Graph 28: "Concerns that smart home devices might be too complicated have stopped me from buying them", March 2020
      • Graph 29: concern with mental health implications of too many smart devices in household, by parental status, March 2020
    • Launch activity and innovation

      • Advertising and marketing activity
    • Appendix

      • Note on COVID-19
      • Appendix – abbreviations and consumer research methodology

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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