2021
9
Germany The Connected Home Market Report 2021
2021-08-31T19:02:32+01:00
REP8C4BD31B_EBCC_4CF5_B456_95B14DD267CD
2195
142020
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Report
en_GB
Ownership of smart home devices has stalled in Germany, calling for brands to embrace sustainability and wellbeing benefits as a powerful tool to drive adoption. Jan Urbanek, Research Analyst…

Germany The Connected Home Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Connected Home in Germany including the behaviours, preferences and habits of the consumer.

77% of Germans* try to act in a way that is not harmful to the environment. This provides a great angle for brands to push smart home devices that help Germans live an environmentally friendly lifestyle. Further committing to the usage of recycled materials will resonate with environment-conscious Germans, and is a potential tipping point in their brand purchase decision.

Read on to find out more or take a look at all of our Germany Consumer Technology Market Research.

Quickly Understand

  • The short-, medium- and long-term impact of COVID-19 on the connected home market
  • Ownership of and interest in buying smart home devices
  • Prioritised features of voice-controlled speakers
  • Impact of COVID-19 on the usage of voice-controlled speakers
  • Attitudes towards smart home devices, including usage for medical purposes and living more sustainably

Covered in this report

Brands mentioned: Amazon, Apple, Echo, Google, HomePod, Huawei, IKEA, Lumia Stream, Matter, Miele, Philips, Samsung, Twitch, 7mind, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Consumer Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Ownership of smart home devices has stalled in Germany, calling for brands to embrace sustainability and wellbeing benefits as a powerful tool to drive adoption.

Jan Urbanek
Analyst – Consumer Technology

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on the connected home
    • Market context
    • What consumers want and why
    • [Graph] Germany: interest in buying smart home devices, by age, 2021
    • [Graph] Germany: top three most important features of voice-controlled speakers, NET, 2021
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: brands of voice-controlled speakers owned, 2020-21
  2. MARKET DRIVERS

    • [Graph] Germany: key economic data, in real terms, 2019-22
    • Ageing population
    • [Graph] Germany: shares of maximum adult population projections, by age group, 2020-30
    • Sustainability
    • Mental wellbeing
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • [Graph] Germany: exposure anxiety index, 2020-21
    • Ownership of smart home devices
    • [Graph] Germany: ownership of any smart home device, NET, by age, 2021
    • [Graph] Germany: smart home devices in the household, NET, by age & net monthly household income, 2021
    • [Graph] Germany: smart home devices in the household, 2020-21
    • Purchase interest in smart home devices
    • [Graph] Germany: interest in buying smart home devices, % yes, 2020-21
    • [Graph] Germany: interest in buying smart home devices, by age, 2021
    • Brands of voice-controlled speakers in the household
    • [Graph] Germany: brands of voice-controlled speakers owned, by age, 2021
    • Prioritised features of voice-controlled speakers
    • [Graph] Germany: top three most important features of voice-controlled speakers, NET, by age, 2021
    • Impact of COVID-19 on voice-controlled speaker usage
    • [Graph] Germany: impact of COIVD-19 on voice-controlled speaker usage, 2021
    • [Graph] Germany: usage of voice-controlled speakers to improve one’s physical wellbeing since the outbreak of COVID-19, by age, 2021
    • Behaviours regarding smart home devices
    • [Graph] Germany: behaviours regarding smart home devices, 2021
    • [Graph] Germany: respondents interested in using a smart home device for medical purposes, by age, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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