Germany The Ethical Consumer Market Report 2020
Plastic pollution and climate change lead consumers’ concerns. But COVID-19 will change ethical consumers' priorities in the medium term. Mainga Hachibiti, Research Analyst - Consumer Lifestyles…

Germany The Ethical Consumer Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the The Ethical Consumer – Germany market including the behaviours, preferences and habits of the consumer.

Initially, at least, the outbreak will see hygiene become a greater concern, with this proving detrimental to people’s eco-behaviours, as usage of single-use plastics rises. But longer-term, a fall in consumer confidence will make people more focused on value, undermining their preparedness to pay for typically pricier ethical good

Quickly Understand

  • How can your brand adjust to sustainable becoming the new normal for German consumers?
  • Which opportunities arise for a focus on localism in the German market?
  • How can your brand set the stage for future recycling innovations?
  • How can your business create a social brand for the planet and the people?
  • What are the market drivers within the German market?
  • How can your brand adapt to the rise in animal-welfare and hygiene concerns?

Covered in this report

Brands mentioned: Baula, Bedda, DM, Ecover, Edeka, Fair Squared, Fritz-Kola, Fruchtbar, Garnier, GOT BAG, Hornbach, Just Taste, Leaping Bunny, L’Oréal, Outdoor Freakz, PETA, Planet Pure, REWE, Share, Sidolin, Superhalm, Telekom, Too Good To Go, Veganz, Zao, etc.

Expert analysis from a specialist in the field

Written by Mainga Hachibiti, a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Plastic pollution and climate change lead consumers’ concerns. But COVID-19 will change ethical consumers’ priorities in the medium term.
Mainga Hachibiti
Analyst – Consumer Lifestyles

Table of Contents

  1. Executive Summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: consumers' top 3 ethical concerns, October 2019
    • Graph 2: animal welfare as top concern, by age and gender, October 2019
    • Opportunities

    • Graph 3: How consumers' priorities have changed since the outbreak began, 21-29 April 2020
  3. market drivers

    • Graph 4: "How worried are you about the risk of being exposed to the coronavirus (also known as COVID-19)", 3 March-29 April 2020
    • Graph 5: extent to which people are worried that the outbreak might affect their lifestyle, 3 March-29 April 2020
    • Environment
    • Societal issues
  4. What consumers want, and why

    • Environmental concerns
    • Graph 6: top environmental concerns, October 2019
    • Graph 7: consumer concern about climate change, by generation, October 2019
    • Graph 8: BPC launches with 'ethical – animal' claims, 2017-19
    • Graph 9: consumer concern about local air quality, by generation, October 2019
    • Ethical considerations
    • Graph 10: "I'd be prepared to pay a little more for products and services produced by companies that…", October 2019
    • Graph 11: willingness to pay more for products and services from companies that use Fairtrade practices, by age, October 2019
    • Ethical and environmental attitudes
    • Graph 12: attitudes towards brands' & government's ethical behaviours, October 2019
    • Graph 13: "It's more appealing to act in a more environmentally friendly way when you can see the results of your actions", by age, October 2019
    • Graph 14: "Ethical products and services are often too expensive", by age, October 2019
  5. Launch activity and innovation

    • Food & drink products
    • Graph 15: food launches by top three claim categories, 2015-2019
    • Graph 16: food launches by top five claims, 2015 vs 2019
    • Beauty & personal care products
    • Graph 17: BPC launches with select ethical and natural claims, 2015 vs 2019
    • Household care products
    • Graph 18: household launches with select ethical and natural claims, 2015 vs 2019
  6. Appendix

    • Appendix – consumer research methodology and abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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