2021
9
Germany The Impact of COVID-19 on BPC: A Year On 2021
2021-07-23T15:02:32+01:00
REP2E67554A_974F_4BEB_8651_9DD9F622DBE7
2195
140870
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"}]
Report
en_GB
COVID-19 effectively wiped out two years of growth in consumer expenditure on BPC products. Suncare has lost the most sales while soap has been a major beneficiary. Mainga Hachibiti,…

Germany The Impact of COVID-19 on BPC: A Year On 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Impact of COVID-19 on BPC: A Year On in Germany including the behaviours, preferences and habits of the consumer.

One of the most important impacts of the pandemic was the increased attention paid to personal hygiene, giving a boost to sales of soap and shower products. At the same time, restricted holiday plans hampered sales of suncare. In terms of consumer expenditure, hygiene products saw a 5% fall in 2020.

Read on to find out more or take a look at all of our Germany Beauty and Personal Care Market Research.

Quickly Understand

  • How does COVID-19 impact Germany’s BPC market size and forecast?
  • How have the pandemic and economic disruption shaped consumer behaviour?
  • What are the long-term implications of beauty and grooming routine changes?
  • What is the outlook for BPC retailing, including online and offline opportunities?
  • What are consumers’ post-pandemic priorities when buying beauty and grooming products?
  • What are the channels used to purchase BPC products?

Covered in this report

Brands mentioned: Amazon, Balea, Codex, Douglas, Elixir, Galeria Karstadt Kaufhof, Head & Shoulders, Instagram, Kneipp, Lavera, L’Occitane en Provence, N.A.E. Naturale Antica Erboristeria, Nada, NIVEA, NIVEA SKiN GUiDE, Niyok, Oscar & Paul, P&G, Philokalist, Rituals, Rossmann, Schwarzkopf Chroma ID, Skintimate, Solids Box, Woodberg, etc.

Products covered:

  • Beauty – this includes colour cosmetics, fragrances and facial skincare
  • Personal care – this includes haircare, bodycare, hair removal and everyday toiletries, such as oral hygiene, bathing and deodorant
  • Consumer expenditure – per the classification by Statistisches Bundesamt, includes electrical (eg shavers, hair driers) and non-electrical devices (eg brushes, razors); bodycare, wellness products, beauty products and fragrances; toothpaste; hairdressers & beauty salons and toilet paper

Expert analysis from a specialist in the field

Written by Mainga Hachibiti, a leading analyst in the Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 effectively wiped out two years of growth in consumer expenditure on BPC products. Suncare has lost the most sales while soap has been a major beneficiary.

Mainga Hachibiti
Analyst – Beauty and Personal Care

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • The impact of COVID-19 on beauty & personal care in Germany
    • Market context
    • Graph 1: changes to select priorities since the outbreak began, 2021
    • Mintel predicts
    • What consumers want and why
    • Graph 2: behaviours that consumers intend to continue after COVID-19 is no longer a concern, 2021
    • Opportunities
  2. COVID-19 Consumer timeline

    • BPC winners and losers

      • BPC category winners
      • Graph 3: select BPC categories with rising retail value sales over 2019-20
      • BPC category losers
      • Graph 4: select BPC categories with declining retail value sales over 2019-20
    • the post-pandemic outlook for the beauty & personal care industry

      • Graph 5: online sales of drugstore products, 2015-20
      • Graph 6: branded vs private label launches of BPC products, 2000-20
      • Graph 7: select BPC activities that are not undertaken, full-time workers vs retired adults, 2020
    • the economic impact

      • Graph 8: key economic data, in real terms, 2019-22
      • Graph 9: foreign trade balance, original values calendar and seasonally adjusted, €bn, 2020-21
      • Graph 10: monthly change in retail sales, calendar and seasonally adjusted, 2020-21
      • Graph 11: total domestic consumption expenditure of private households, 2015-20
    • BPC market size and performance

      • Graph 12: domestic consumption expenditure of private households on BPC*, 2015-20
    • BPC market forecast

      • COVID-19 Scenario Planning

        • The impact of covid-19 on consumer behaviour

          • Consumer concerns over the impact on health
          • Graph 13: exposure anxiety and lifestyle concern index, 2020-21
          • Graph 14: level of worry about the risk of being exposed to the coronavirus, by age, 2021
          • Consumer concerns over the impact on lifestyles
          • Graph 15: consumers' level of worry about how the outbreak might affect their lifestyle, by age, 2021
        • The Impact on household finances

          • Graph 16: financial situation, by age group, 2021
          • Graph 17: unemployment rate, %, 2019-20
          • Graph 18: short-time work rate, 2020-21
          • Graph 19: private consumption, seasonally and calendar adjusted, change on the previous quarter in %, 2019-20
          • Graph 20: changes in household employment and financial situation since the outbreak, 2021
          • Graph 21: changes in levels of savings since the outbreak, 2021
        • How the Pandemic Shaped Consumer Behaviour

          • Graph 22: frequency of doing selected activities when COVID-19 is no longer a concern, 2021
          • Graph 23: changes to priorities since the outbreak began, 2021
          • Graph 24: things consumers are most looking forward to doing once social distancing measures are relaxed, 2021
          • Graph 25: select behavioural changes made as a result of the COVID-19 outbreak, 2020
          • Graph 26: change in spend on select categories compared to before the COVID-19 outbreak, 2021
          • Graph 27: change in select shopping behaviours since the COVID-19 outbreak, 2020-21
        • Beauty & personal care behaviours related to the pandemic

          • Change in daily beauty and grooming routines
          • Graph 28: consumers who feel pressure to always look their best or feel good about themselves when using BPC products (strongly/somewhat agree), 2021
          • Graph 29: change in amount of time spent on daily beauty and grooming routines compared to before the COVID-19 outbreak, 16-24s vs all adults, by gender, 2021
          • Graph 30: behaviours since the COVID-19 outbreak, 2021
          • Graph 31: behaviours since the COVID-19 outbreak, men vs women, 2021
          • Graph 32: behaviours that consumers intend to continue doing after COVID-19 is no longer a concern, 2021
          • Graph 33: behaviours that consumers intend to continue doing after COVID-19 is no longer a concern, men vs women, 2021
          • Channels used to purchase BPC products
          • Graph 34: where beauty/grooming products have been bought since the start of the COVID-19 outbreak, 2021
          • Graph 35: where BPC products were bought, 12 months to November 2019 vs since the start of the pandemic to January 2021
          • Changing BPC buying priorities
          • Graph 36: change to buying priorities since the COVID-19 outbreak, 2021
          • Graph 37: consumers placing a higher priority on value for money since the COVID-19 outbreak, by select demographics, 2021
          • Graph 38: consumers placing a higher priority on how eco-friendly a product is or how ethical a brand is since the COVID-19 outbreak, by age and gender, 2021
          • Graph 39: consumers placing a higher priority on how enjoyable a product is to use since the COVID-19 outbreak, by age, 2021
          • Motivations behind BPC purchases and the impact on BPC shopping experiences
          • Graph 40: attitudes towards buying beauty/grooming products since the COVID-19 outbreak, 2021
          • Graph 41: impact of inability to test products in-store since the COVID-19 outbreak on product purchase, by age, 2021
          • Graph 42: consumers who have been encouraged to buy new/different products because of changes to skin/hair since the COVID-19 outbreak, by age, 2021
        • Appendix

          • Appendix – products covered, abbreviations, consumer research methodology and language usage
          • Appendix – market size and forecast
          • Appendix – COVID-19 scenario performance methodology and assumptions

        About the report

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        The consumer

        What They Want. Why They Want It.

        The Competitors

        Who’s Winning. How To Stay Ahead.

        The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

        The Innovations

        New Ideas. New Products. New Potential.

        The Opportunities

        Where The White Space Is. How To Make It Yours.

        The Trends

        What’s Shaping Demand – Today And Tomorrow.

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        Germany Sample Report Cover

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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