Germany The Impact of COVID-19 on BPC: A Year On 2021
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Providing the most comprehensive and up-to-date information and analysis of the Impact of COVID-19 on BPC: A Year On in Germany including the behaviours, preferences and habits of the consumer.
One of the most important impacts of the pandemic was the increased attention paid to personal hygiene, giving a boost to sales of soap and shower products. At the same time, restricted holiday plans hampered sales of suncare. In terms of consumer expenditure, hygiene products saw a 5% fall in 2020.
Read on to find out more or take a look at all of our Germany Beauty and Personal Care Market Research.
Brands mentioned: Amazon, Balea, Codex, Douglas, Elixir, Galeria Karstadt Kaufhof, Head & Shoulders, Instagram, Kneipp, Lavera, L’Occitane en Provence, N.A.E. Naturale Antica Erboristeria, Nada, NIVEA, NIVEA SKiN GUiDE, Niyok, Oscar & Paul, P&G, Philokalist, Rituals, Rossmann, Schwarzkopf Chroma ID, Skintimate, Solids Box, Woodberg, etc.
Products covered:
Written by Mainga Hachibiti, a leading analyst in the Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
COVID-19 effectively wiped out two years of growth in consumer expenditure on BPC products. Suncare has lost the most sales while soap has been a major beneficiary.
Mainga Hachibiti
Analyst – Beauty and Personal Care
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.