Stay ahead of the curve and future-proof your business with Mintel’s Germany The Wellness Traveller Market Report 2024. Our full report is packed with consumer-led market intelligence, German wellness travel industry trends, and consumer behaviours affecting your industry. Get a 360° view of wellness tourism in Germany including the market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed outlook of the German wellness travel industry, including market drivers and expert insights.
- The short-, medium- and long-term impact of inflation on wellness travel in Germany, including changing usage habits and buying intentions.
- Participation and interest in wellness travel in Germany, with a focus on consumer loyalty of avid wellness travellers and consumers’ motivation to go on wellness holidays.
- German consumers’ associations with wellness holidays and how brands can leverage a broader scope of wellness to raise participation.
- Interest in types of wellness holidays and activities on wellness holidays, and how brands can create a holistic wellness experience.
- How your business can tap into opportunities to increase your market share in the German wellness travel industry.
An Overview of Wellness Tourism in Germany
Participation in wellness travel in Germany remains rather low at 32%, peaking among Gen Z and Younger Millennials – half of them participating in wellness holidays. However, the majority of Gen X are interested in wellness tourism, encouraging brands to target them.
While inflation is slowly levelling off, German consumers who are less financially well off need to continue to cut on holidays. Brands can offer less expensive wellness holidays, for example, off-season deals.
German Wellness Travellers: What Consumers Want and Why
- Barriers to Wellness Travel in Germany: Those who are struggling financially associate wellness holidays with being expensive, likely deterring them as they think they can’t afford those trips. 51% of German consumers with tight budgets have not been on a wellness holiday, but would be interested to go. To engage them, brands can show that wellness is not necessarily expensive, for instance, by promoting free-of-charge natural remedies or offering deals.
- German Wellness Travellers: While most German consumers associate wellness holidays with being relaxing and are keen to do spa treatments when on a wellness trip, brands can promote various activities that improve wellness more holistically, for example, through exercising and nutrition. In the long term this will likely broaden the scope of the German wellness travel industry and drive market growth.
- Wellness Tourism in Germany Trends: While spa breaks and beauty treatments are top of mind for 62% potential wellness travellers, brands need to step up their efforts to leverage a more holistic approach to wellness to raise participation. For instance, they can promote a greater variety of activities such as nutrition or exercising activities.
To learn how to connect with your audience, purchase our Germany The Wellness Traveller Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands Discussed in this Report
Fritsch am Berg, Cavallino Bianco, Norwegian Cruise Lines, Urlaubspiraten, KI-Urlaub, Wonderplan, FIT Reisen, Hotel König Ludwig, Little Travel Society, Das Kranzbach, Holzleiten, Barefoot, Ardell, Hotel Luisenhöhe, Lanserhof, Mental Health Crowd, Sea Cloud Cruises, MSC Cruises, Voshövel Landhotel, and many more.
Additional Features Included with Your Purchase:
- Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
- Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
- Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
- Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.
Expert Insights on Wellness Travel in Germany
This report, written by Silvia Hondt, Research Analyst, delivers in-depth commentary and analysis to highlight German wellness travel industry trends and add expert context to the numbers.
Our wellness travel Germany market research shows that brands can shift to a holistic wellness experience and focus on diverse activities, such as fitness, nutrition, and natural remedies to increase the participation in wellness holidays.
Silvia Hondt
Research Analyst – Travel & Leisure
Collapse All
-
- Key issues covered in this Report
-
EXECUTIVE SUMMARY
- Market context
- Opportunities
-
MARKET DRIVERS
- The German economy
- Graph 1: key economic data, in real terms, 2019-25
- Graph 2: financial confidence index, 2022-24
- The impact of the economy on the wellness holiday market
- Defining wellness
- Health status
- Wellness everywhere
-
WHAT CONSUMERS WANT AND WHY
- Participation and interest in wellness holidays
- Wellness holiday destinations
- Graph 3: future wellness holiday destinations, 2023
- Definition of a wellness holiday
- Graph 4: words/phrases associated with wellness holidays, 2023
- Graph 5: methods of dealing with stress in the last month, 2022
- Graph 6: participation and interest in wellness holidays, by words/phrases associated with health/wellness holidays, 2023
- Graph 7: associating ‘expensive’ with wellness holidays, by financial situation, 2023
- Graph 8: words/phrases associated with wellness holidays, by generation, 2023
- Motivation to go on a wellness holiday
- Graph 9: motivation to go on a wellness holiday, 2023
- Interest in types of wellness holidays and wellness activities
- Graph 10: interest in activities on a wellness holiday, 2023
- Graph 11: interest in activities on a wellness holiday, by interest in types of wellness holidays, 2023
- Behaviours towards wellness holidays
- Graph 12: behaviour towards wellness holidays, 2023
-
LAUNCH ACTIVITY AND INNOVATION
- Advertising and marketing activity
-
APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
Mintel: Market Intelligence Made Easier
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
For further information about our research and analysis methods, visit our helpdesk.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 10% on all orders with the code INSIGHTS2026
Offer available until the end of December only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
