2020
9
Germany Vitamins, Minerals and Supplements Market Report 2020
2020-12-02T12:08:28+00:00
REP0110D2C7_09E6_4013_BE31_781FFC95A287
2195
128234
[{"name":"Vitamins, Minerals and Supplements","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/vitamins-minerals-supplements"}]
Report
en_GB
Immune health is a key driver of VMS use, but mental health is moving to the fore. Personalised solutions and transparent brands will have strong potential. Hanna Mansour, Research…

Germany Vitamins, Minerals and Supplements Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Vitamins, Minerals and Supplements – Germany market including the behaviours, preferences and habits of the consumer.

Click here to view the latest version (2022) of our Germany Vitamins and Supplements Market Report (DE version).

 

Consumers are focusing on their holistic health, including mental wellbeing. Offering relaxing and stress-relieving benefits will appeal to those VMS consumers that seek emotional wellness. Food supplements profit from increased consumer interest in healthy nutrition, vitamin preparations and immune support, especially after the outbreak of COVID-19.

Quickly Understand

  • How can your brand support consumers’ mental performance and stress management?
  • What are the main purchase drivers within the category?
  • How can your brand act ethically and be sustainable?
  • How to offer vitamins, minerals and supplements tailored to individual needs?
  • How to explore relevant micronutrients as well as adaptogens and nootropics?
  • How to appeal to younger German consumers as well as to seniors?

Covered in this report

Brands mentioned: Abtei, Additiva, Altapharma, Bad Heilbrunner, Balea, Better You, Biointense, Bloom Beauty Essence, Botanicals, Braineffect, DM, Edeka, Elkos, Equilibra, Hermes Arzneimittel GmbH, Ivybears, Katjes, Makrobios, Naturya, Novartis International AG, Nutri, Omni Vegan, Orthomol pharmazeutische Vertriebs GmbH, Power Vita, Protina Pharmazeutische GmbH, Prozis, Pure One, Queisser Pharma GmbH & Co., Raab, Sanct Bernhard, Shape Republic, Stada Arzneimittel AG, The Nue Co., The Procter & Gamble Company, UCB Pharma GmbH, Verla-Pharm Arzneimittel GmbH & Co. KG, Vivede, Wellsweet, Wörwag Pharma GmbH & Co.KG, Zipfizz, etc.

Products mentioned: dual vitamins, single vitamins, multivitamins, minerals, etc.

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Immune health is a key driver of VMS use, but mental health is moving to the fore. Personalised solutions and transparent brands will have strong potential.
Hanna Mansour
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Graph 1: company retail market share of VMS, by value, 2019
  2. THE IMPACT OF COVID-19

    • Graph 2: concern about the risk of being exposed to COVID-19, 27 March-15 September 2020
    • Graph 3: as a result of the COVID-19/coronavirus outbreak, I have…, July 2020
  3. Market Drivers

    • Graph 4: population by age group, 2014-24
  4. What consumers want and why

    • Usage of vitamins, minerals and supplements
    • Graph 5: frequency of using VMS, by age, July 2020
    • Graph 6: frequency of using VMS, by working status, July 2020
    • Types of VMS used
    • Graph 7: vitamins used in the last 12 months, July 2020
    • Graph 8: vitamins used in the last 12 months, by age, July 2020
    • Graph 9: minerals used in the last 12 months, by age, July 2020
    • Graph 10: types of minerals and other dietary supplements used, by selected age groups, July 2020
    • Motivations for using vitamins, minerals and supplements
    • Graph 11: motivations for using VMS, July 2020
    • Graph 12: use of VMS to support health and improve mental wellbeing, by age, July 2020
    • Graph 13: using VMS to improve sports/gym performance, by gender and age, July 2020
    • Graph 14: use of VMS to support health during a specific lifestage, by gender and age, July 2020
    • Interest in vitamins, minerals and supplements
    • Graph 15: interest in VMS innovation, by age, July 2020
    • Buying behaviours for vitamins, minerals and supplements
    • Graph 16: purchase location for VMS, July 2020
    • Graph 17: sustainable sourcing and ethical principles of the brand as prioritised purchase drivers for VMS, July 2020
  5. Launch activity and innovation

    • Graph 18: launches of formats of VMS, 2016 vs 2019
    • Graph 19: launches of VMS, by flavour group, 2019
    • Graph 20: launches of VMS, by company, 2019
    • Graph 21: launches of VMS, by private label vs brands, 2016 vs 2019
    • Graph 22: leading claims for VMS launches by private labels vs brands, 2019
    • Positioning claims
    • Graph 23: top ten non-functional claims in VMS, 2016 vs. 2019
    • Graph 24: top five natural claims in VMS, 2016 vs 2019
    • Graph 25: top five ethical claims for VMS launches, 2016 vs 2019
    • Functional claims
    • Graph 26: launches of VMS with functional claims, 2016 vs 2019
  6. Market share

    • Retail market share of VMS, by value, 2018-19
  7. market segmentation, size and forecast

    • Graph 27: value retail sales of single and dual/multi-vitamins, by segment, 2019
    • Graph 28: value retail sales of vitamins and minerals, by segment, 2019
    • Graph 29: Retail market segmentation (vitamins/minerals) by value (m EUR), 2019
  8. Appendix

    • A note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch